Entrepreneurial Sales And Marketing - Publications - Faculty & Research

10 Jan 2011
Research & Ideas

Is Groupon Good for Retailers?

potentially building buzz among consumers above and beyond sales to the consumers who actually buy the vouchers. This effect is more difficult to measure, but many merchants perceive it to be real. Where it... View Details

Keywords: by Carmen Nobel; Advertising; Technology

24 Jul 2017
Blog Post

Transitioning to Product Management at HBS

my professor in my Entrepreneurial Sales and Marketing course, both gave invaluable advice). I was connected to the startup I ended up joining,... View Details

01 Mar 2024
News

Counter Intelligence

When Pano Christou (AMP 195, 2018) was hired at Pret A Manger in 2000, the idea that he would one day run the entire company could not have been further from his mind. At the chain’s Carnaby Street shop, in London’s Soho district, the 22-year-old had enough work just... View Details

Keywords: Amy Crawford

02 Apr 2001
Research & Ideas

Not All M&As Are Alike—and That Matters

managers, and rationalizes administrative processes. In the end, the acquiring company has greater market share, a more efficient operation, better managers, more clout, and... View Details

Keywords: by Joseph L. Bower

19 Mar 2007
Research & Ideas

Handicapping the Best Countries for Business

important and what are the keys to analyzing and understanding a country's near-term direction? A: Any business person is interested only in the future—in where markets View Details

Keywords: by Sean Silverthorne

Web

Online Business Strategy Courses | HBS Online

Certificate Courses (6) Disruptive Strategy Professors Rory McDonald & Clayton Christensen Strengthen your capacity to create winning strategies and bring innovations to market by discovering customer jobs... View Details

12 Feb 2018
Research & Ideas

Customers at the Back of the Line Are Anxious—Can You Keep Them from Leaving?

poor suckers tomorrow.” Related Reading: People Have an Irrational Need to Complete 'Sets' of Things Hiding Products From Customers May Ultimately Boost Sales Behavioral Economists Can Make You a Healthier Consumer View Details

Keywords: by Michael Blanding; Retail; Service

25 May 2010
First Look

First Look: May 25

worldwide PC market still languished below 5%. Growth in iPod sales was slowing down. iPhone faced increasing competition in the smartphone industry. And would Apple's latest... View Details

Keywords: Martha Lagace

Web

All Functions - Recruiting

41% Receiving Sales <1% N/A N/A N/A Other Marketing 1% $128k 25th Percentile Base $151k Median $157k 75th Percentile Base N/A N/A Strategic Planning 8% $120k 25th Percentile Base $145k Median $175k 75th... View Details

Web

Becoming an Entrepreneur - Alumni

entrepreneurship immediately, or acquire more business experience first? When you feel ready to be a founder, you'll need: An idea for a problem to be solved And/or a team of partners who have a marketable idea, or have skills/experiences... View Details

01 Jul 2014
First Look

First Look: July 1

their products directly to buyers) or as a reseller (purchasing products from suppliers and selling them to buyers). We model this as a decision between whether control rights over a non-contractible decision variable (the choice of some... View Details

Keywords: Carmen Nobel

Web

General Management Curriculum - Faculty & Research

(also listed under Entrepreneurial Management) Benjamin N. Roth , Natalia Rigol Spring 2026 Q3Q4 3.0 The Business of Entertainment, Media, and Sports (also listed under Marketing) Anita Elberse Fall 2025... View Details

13 May 2014
First Look

First Look: May 13

"freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality... View Details

Keywords: Sean Silverthorne

24 Jul 2007
First Look

First Look: July 24, 2007

Sharapova," consisting of Sharapova and her advisors at IMG, a leading sports, media, and entertainment agency. Contains rich data on the way in which IMG structures its View Details

Keywords: Martha Lagace

06 Jul 2011
Research & Ideas

Are You a Level-Six Leader?

Achiever, fills the senior executive ranks. These leaders rarely fail to achieve their goals and often exceed sales quotas, create generous profits, and are frequent stars at... View Details

Keywords: by Mitch Maidique

18 Jan 2022
Research & Ideas

How Eliminating Non-Competes Could Reshape Tech

non-competes hurt employees by limiting their job mobility and sending them on “career detours” where they may have to accept lower compensation than appropriate for their experience level. More important, departing employees are often... View Details

Keywords: by Kristen Senz; Technology

01 Dec 2023
News

Rounding the Bend

Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself... View Details

Keywords: by Julia Hanna; Consumer Products

19 Sep 2023
Blog Post

2023 Summer Internships in Business & Environment

response services by connecting customers’ distributed energy resource assets (DERs) to every wholesale electricity market in North America. The Product Partnerships team is responsible for conducting market... View Details

14 Dec 2010
First Look

First Look: Dec. 14

increased during the 2007-2009 financial crisis. Diversification gave firms both financing and investment advantages. First, conglomerates became significantly more leveraged relative to comparable focused firms. Second, conglomerates'... View Details