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  • February 2021 (Revised April 2024)
  • Case

Shopify: The Conquest for Chinese E-Commerce

By: Jeffrey F. Rayport, Avani Patel, Samantha Lin and Ariel Yang
In mid-2020, Tobias Lütke, CEO of Shopify, faced a critical decision on how to time potential expansion into the China market. Over the prior 15 years, his Canadian software-as-a-service company had grown from a small e-commerce solutions provider to a full service... View Details
Keywords: Timing; Corporate Entrepreneurship; Service Operations; Business Model; Organizational Design; Change Management; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Growth Management; Marketing Strategy; Digital Platforms; Alliances; Partners and Partnerships; Opportunities; Internet and the Web; E-commerce; United States; Canada; China
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  • 24 Oct 2016
  • News

Meet the Billionaires of Thailand's Red Bull Fortune

  • 26 Mar 2013
  • First Look

First Look: March 26

  Publications International Marketing Review Achievement Motivation, Strategic Orientations and Business Performance in Entrepreneurial Firms: How Different Are Japanese and American Founders? By: Deshpandé, Rohit, Amir Grinstein, Elie... View Details
Keywords: Sean Silverthorne
  • March 1996 (Revised January 1997)
  • Case

Scott Cook and Intuit

By: James L. Heskett
Scott Cook has just learned that Microsoft has withdrawn its $2 billion offer for his company Intuit. Because of his company's prospects, he is elated. But he now must decide the direction in which to take his company while continuing to focus on the formula of... View Details
Keywords: Customer Relationship Management; Entrepreneurship; Business or Company Management; Marketing Strategy; Product Development
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  • 09 May 2017
  • First Look

New Research and Ideas, May 9

to dealers with whom they have the strongest ties, and more so during periods of market turmoil. Systemically important dealers exploit their connections at the expense of peripheral dealers as well as clients, charging higher markups... View Details
Keywords: Sean Silverthorne
  • August 1996 (Revised December 1999)
  • Case

J Boats, Inc.

By: Robert L. Simons
During the 20-year evolution of a family-owned, entrepreneurial sailboat company, two founders leverage their design and marketing skills to build one of the most recognized brands in the recreational boating industry. The founder then considers management succession... View Details
Keywords: Corporate Entrepreneurship; Family Business; Risk Management; Financial Management; Leveraged Buyouts; Brands and Branding; Competitive Strategy; Capital Markets; Valuation; Shipping Industry; Transportation Industry
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  • September 2020
  • Case

Apple Bets on Augmented Reality

By: Rory McDonald, David Lane and Mel Martin
In 2020, augmented reality (AR) was still a nascent technology with blockbuster potential, one which Apple was actively developing as its iPhone franchise waned. But the emergence of AR was uneven, including the disappointing Google Glass and the unexpected viral... View Details
Keywords: Augmented Reality; Industry Structures; Product Development; Commercialization; Competition; Corporate Strategy; Diversification; Information Technology; Technology Adoption; Information Technology Industry; Technology Industry; Video Game Industry
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  • 18 Jul 2023
  • News

The First Five Years: Brooke Biederman (MBA 2019)

I’ll think, what commercial IP products could a project generate? It's a hybrid business-creative Mad Libs I love. What was your favorite class at HBS? A three-way tie between Arts & Cultural Entrepreneurship, Brand Strategy, and The Moral Leader. Arts & Cultural View Details
Keywords: Robert Bochnak

    Ray A. Goldberg

    A native of North Dakota, Dr. Goldberg received his A.B. from Harvard University in 1948, his MBA from the Harvard Graduate School of Business Administration in 1950 and his Ph.D. in Agricultural Economics from the University of Minnesota in 1952.

    ... View Details

    Keywords: agribusiness; agriculture; fast food; food; food processing; forest products; grocery; high technology; information; restaurant; retailing; soft drink; textiles; tobacco; transportation; wholesale; wine
    • Web

    2023 Reunion Presentations - Alumni

    the future of the field. Turning the Great Resignation into the Great Attraction Associate Professor Ethan Bernstein (MBA 2002, DBA 2013) + More Info – Less Info Talent markets are shifting. Until recently, job seekers focused mainly on... View Details
    • Web

    Business & Environment - Faculty & Research

    them. Business leaders will find the book a source of both powerful examples and immediately actionable ideas, while scholars will be deeply intrigued by the insights that emerge from the cross cutting exploration of one of the toughest... View Details
    • October 2009 (Revised December 2010)
    • Case

    GE Money Bank: The M-Budget Card Initiative

    By: Michael L. Tushman, Sebastian Raisch and Christian Welling
    The M-Budget Card case study is about mastering the challenges of an exploratory strategic initiative in a context marked by time pressure and frequent change. M-Budget was the first of a series of highly successful projects that established GE Money Bank as a leader... View Details
    Keywords: Corporate Entrepreneurship; Credit Cards; Leading Change; Product Launch; Product Development; Groups and Teams; Banking Industry; Switzerland
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    • 22 May 2019
    • Blog Post

    What is FIELD Global Immersion?

    from intense focus on emerging markets to design thinking and now on to “cultural intelligence” that has also been broadened beyond emerging View Details
    • October 2019 (Revised January 2020)
    • Background Note

    Evolution of the Drone Industry

    By: Rory McDonald, Andy Wu, Emilie Billaud and Ryan Bayer
    This note focuses on the development of the drone industry in recent years and provides insights on the drone technology, regulations, applications, market size, top players, and ecosystem. This note was written in conjunction with the case study “Parrot: Navigating... View Details
    Keywords: Drones; Information Technology; Disruption; Strategy; Entrepreneurship; Engineering; Product Development; Technology Industry; Asia; Europe; North America; United States
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    • September 2021 (Revised November 2022)
    • Case

    MAYA Capital

    By: Robert F. White, Carla Larangeira and Pedro Levindo
    MAYA Capital co-founders Lara Lemann and Monica Saggioro raised $41.5 million through a series of closings for their early-stage Latin American venture capital fund. The two women had met for the first time in mid-2016 when Lemann was contemplating scaling her angel... View Details
    Keywords: Early Stage; Portfolio Construction; Fund Management; Investment; Entrepreneurship; Venture Capital; Investment Portfolio; Strategy; Business Startups; Management; Investment Funds; Latin America
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    • March 2009
    • Case

    Putting Sparkle Into Soda-Club's European Partnerships

    Daniel Birnbaum, new CEO of Soda-Club, has taken charge of a company with significant market penetration, brand equity, and revenues in certain European markets. The company is also plagued with hostile relationships with major distributors. He needs to decide how to... View Details
    Keywords: Globalized Firms and Management; Partners and Partnerships; Distribution; Entrepreneurship; Crisis Management; Distribution Industry; Europe
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    • September 1999 (Revised February 2004)
    • Case

    WebSpective Software, Inc. (A)

    By: Michael J. Roberts, Joseph B. Lassiter III, John T. Gourville and Sun Ming Wong
    Describes the situation at WebSpective, a software company that develops products to help companies manage the network of servers that support their Websites. Describes the use of "concept engineering" tools to interview customers, determine their needs and the... View Details
    Keywords: Entrepreneurship; Management Practices and Processes; Customers; Customer Focus and Relationships; Communication Intention and Meaning; Product Development; Product Marketing; Management Analysis, Tools, and Techniques; Customer Satisfaction; Marketing Strategy; Information Technology Industry
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    • April 2001 (Revised February 2003)
    • Case

    Moore Medical Corporation

    Moore Medical is a medium-sized distributor of medical supplies to practitioners, such as podiatrists and emergency medical technicians. At the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product... View Details
    Keywords: Change Management; Internet and the Web; Marketing Communications; Information Technology; Order Taking and Fulfillment; Medical Devices and Supplies Industry; Distribution Industry
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    • 2020
    • Chapter

    Reflections on Comparing China and India

    By: Tarun Khanna
    In this essay, the introductory chapter to an edited volume (Bajpai, Ho and Miller (edited), Routledge Handbook of China-India Relations, 2020), I reflect on two decades of my comparative scholarship on the trajectories of modern China and India, with a lens... View Details
    Keywords: Country Analysis; Comparative Analysis; International Relations; Entrepreneurship; China; India
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    • 2008
    • Working Paper

    Attitude-Dependent Altruism, Turnout and Voting

    By: Julio J. Rotemberg
    This paper presents a goal-oriented model of political participation based on two psychological assumptions. The first is that people are more altruistic towards individuals that agree with them and the second is that people's well-being rises when other people share... View Details
    Keywords: Voting; Political Elections; Market Participation; Attitudes
    Related