Digital Marketing - Publications - Faculty & Research

20 Feb 2001
Research & Ideas

What’s Next for Japan

of the world caught up. The company model was correct but incomplete. It came up short in creating unique market strategy, unique brand images, and unique value propositions. Competition became a zero-sum game. Everybody was imitating... View Details

Keywords: by Hilah Geer

01 Jun 2025
News

Alumni Achievement Awards 2025

Vittorio Colao (MBA 1990) Vice Chairman of EMEA, General Atlantic; Italian Minister for Innovation, Digital Transition, and Space, 2021–2022 Sticking point: “After college, my military service was with Italy’s Carabinieri, a sort of cross... View Details

Keywords: leadership; Alumni Achievement Awards

01 Dec 2015
News

Leading Boston and Beyond

Digital Officer, says the first step is to craft language for request responses that makes residents feel valued, but does not provide false hope their particular request will be accommodated. “We appreciate their (residents’) role; they... View Details

Keywords: Jen Myers; Executive, Legislative, and Other General Government Support; Government

Web

A Message from Dean Srikant Datar | About

gender, across race, ethnicity, sexual orientation, diversity of all kinds. That work is important and urgent, and we’re very committed to doing it. Across the School I’m already seeing wonderful momentum. Everything from going to the View Details

19 Jun 2017
News

Can Neuroscience Find You the Perfect Job?

what is the big market that you're going to address. And so always just keeping an eye on what is the bottom line. I think that was kind of helpful in thinking about pitching investors and, again, backed up by the data that we had.... View Details

23 Jan 2007
First Look

First Look: January 23, 2007

these periods of uncertainty as motivation to innovate, taking digital technology into new territory. Pixar Studios, MSNBC, the Xbox, and the phenomena of "infotainment" all arose from the ashes of the corporate controversies.... View Details

Keywords: Martha Lagace

16 Sep 2015
News

Built for Speed

Arizona, give their CEO updates on their respective projects via video chat. There are more than a dozen reports, covering everything from marketing to engineering to HR. Some are brief, some—a disagreement over a potential... View Details

Keywords: Dan Morrell; Machinery Manufacturing; Manufacturing

13 Apr 2020
Research & Ideas

Small Businesses Are Worse Off Than We Thought

Knowledge “Everything is rapidly evolving,” says Luca, the Lee J. Styslinger III Associate Professor at HBS, “and this survey helps to get some baseline understanding of what is happening in close to real-time.” Those responses could come from government, larger... View Details

Keywords: by Kristen Senz; Financial Services

29 Jun 2017
Research & Ideas

Why Uber Is Worth Saving and How To Do It

from ordinances regulating limos and taxis. The company even allegedly built a digital tool that would alert staff when code enforcers were on the way.) Kanter says the same disrespect shown for authorities on the outside seemed to seep... View Details

Keywords: by Dina Gerdeman; Transportation

15 Feb 2022
Blog Post

Health is Wealth | The Path to Creating a Venture

Rachel Sanders (MBA 2017) started her professional career working in healthcare focused investment banking. After spending four years working at Raymond James focused on middle market transactions, M&A, and the intersection of... View Details

06 Sep 2016
First Look

September 6, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=51587 Is No News (Perceived as) Bad News? An Experimental Investigation of Information Disclosure By: Jin, Ginger Zhe, Michael Luca, and Daniel Martin Abstract—This paper uses laboratory experiments to directly test a... View Details

Keywords: Carmen Nobel

29 Apr 2025
News

Challenge Accepted

marketing at Merrill became one of our first major investors and has invested in every single one of our funds since. So there’s a silver lining to most things. JH: In his second year at HBS, John Rice (MBA 1992) conducted a field study... View Details

Keywords: challenges; failure; advice; experience

May 2017 (Revised July 2017)
Supplement

Aadhaar: From Voluntary to Mandatory

By: Tarun Khanna, Anjali Raina and Rachna Chawla

Approximately 1.1 billion residents of India (99% of the population) had a unique biometric identity—Aadhaar—by 2017. In six years, the Unique Identification Authority of India (UIDAI) had achieved an unprecedented milestone in emerging and developed markets. The... View Details

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Profile

Prita Kumar

nutritionist and certified trainer. Kumar’s father is a marketing research professor and the Kumar dinner table often felt more like a business meeting on the consumer retail sector than a family meal. The nightly discussions focused on... View Details

05 Sep 2017
First Look

First Look at New Research and Ideas, September 5, 2017

Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/416026-PDF-ENG Harvard Business School Case 517-040 Marketing Transformation at Mastercard Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm’s View Details

Keywords: Sean Silverthorne

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

peak in 1997, Kodak had a market value of $30 billion. Despite inventing the first digital camera, Kodak stumbled to capitalize on the new technology and by 2011 the company was in Chapter 11 bankruptcy... View Details

Keywords: Dina Gerdeman

05 Mar 2020
News

Green Light

filled with leafy greens and fed by precisely tuned LED lights. An intricate digital system measures the room’s temperature and the CO2 levels inside the units every 30 seconds, adjusting as necessary; another delivers computer-calculated... View Details

Keywords: Dan Morrell; photographed by Scott Nobles

21 Nov 2012
Research & Ideas

What Health Care Managers Need to Know--and How to Teach Them

digital platform, and the increased fiscal pressures created by the worldwide economic crisis. Unfortunately, the educational programs for future health care leaders fail to provide many of the needed skills, according to a survey of CEOs... View Details

Keywords: by Paul Guttry; Health; Education

01 Mar 2003
News

Inside the Revolution

“This is where the action is, in the zeroes and the ones.” While the kids lean forward to catch his next act, Enriquez projects on a screen an image filled with 1s and 0s. “This is digital code, the most powerful language in the world,”... View Details

Keywords: Garry Emmons; Eileen McCluskey; Jonathan West; Life Sciences Project; LSP; Colleges, Universities, and Professional Schools; Educational Services

13 Feb 2020
News

Not Throwing Away My Shot

theme is sort of a callback to mechanization, which is digitization. So now suddenly we have the tools to completely change our world again from mechanical processes to digital processes. So those are the five what I would call dominant... View Details

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