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  • All HBS Web  (4,360)
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Show Results For

  • All HBS Web  (4,360)
    • People  (7)
    • News  (1,036)
    • Research  (2,243)
    • Events  (58)
    • Multimedia  (99)
  • Faculty Publications  (1,797)
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  • Web

A New Vision – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

Interview Process Spreading the Word The "Hawthorne Effect" Research Links Baker Library | Historical Collections | Site Credits | Digital Accessibility Contact Email: histcollref@hbs.edu © President and Fellows of Harvard College View Details
  • 22 Mar 2024
  • Research & Ideas

Open Source Software: The $9 Trillion Resource Companies Take for Granted

Hoffmann, a postdoctoral scholar at the Laboratory for Innovation Science at Harvard (LISH) at the Digital Data Design Institute at Harvard, and Yanuo Zhou, a doctoral candidate at the University of Toronto. To quantify the dollar value... View Details
Keywords: by Rachel Layne; Computer; Information Technology; Technology
  • July 2023
  • Case

Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details
Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States
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Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.

    Ta-Wei Huang

    Ta-Wei (David) Huang is a PhD candidate in Quantitative Marketing at Harvard Business School. His research integrates causal inference and machine learning to address methodological challenges and unintended consequences in targeting, personalization, and online... View Details
    • 16 Oct 2023
    • HBS Case

    Advancing Black Talent: From the Flight Ramp to 'Family-Sustaining' Careers at Delta

    them,” Hill says. “It all takes practice and time.” You Might Also Like: Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age Digital Transformation: A New Roadmap for Success Why the Largest... View Details
    Keywords: by Lane Lambert; Air Transportation
    • Web

    Human Relations and Harvard Business School – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

    Letter from Elton Mayo to Wallace B. Donham, November 8, 1939. Wallace B. Donham Office Files, Baker Library, Harvard Business School. Women in the Relay Assembly Test Room The Interview Process Spreading the Word The "Hawthorne Effect" Research Links Baker Library |... View Details
    • 06 Jul 2023
    • News

    Lessons from Major League Baseball's Game-Changing Innovations

    Media: America's Pastime Goes Digital Read Professor Anita Elberse's 2010 case study on innovation at MLB's digital arm Major League Baseball Advanced Media: America's Pastime Goes View Details
    • June 2020 (Revised October 2020)
    • Case

    What Went Wrong with Boeing's 737 Max?

    By: William W. George and Amram Migdal
    This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines... View Details
    Keywords: Communication; Communication Intention and Meaning; Communication Strategy; Forms of Communication; Announcements; Decision Making; Decision Choices and Conditions; Judgments; Ethics; Moral Sensibility; Values and Beliefs; Globalization; Global Strategy; Governance; Corporate Accountability; Governance Controls; Human Resources; Resignation and Termination; Leadership; Leadership Style; Management; Business or Company Management; Crisis Management; Management Practices and Processes; Management Skills; Management Style; Management Systems; Risk Management; Time Management; Markets; Demand and Consumers; Digital Platforms; Supply and Industry; Duopoly and Oligopoly; Industry Structures; Operations; Product Development; Organizations; Organizational Change and Adaptation; Organizational Culture; Outcome or Result; Failure; Success; Planning; Strategic Planning; Problems and Challenges; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Safety; Strategy; Transportation; Air Transportation; Aerospace Industry; Air Transportation Industry; Africa; Ethiopia; Asia; Indonesia; North and Central America; United States; Seattle; Chicago
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    George, William W., and Amram Migdal. "What Went Wrong with Boeing's 737 Max?" Harvard Business School Case 320-104, June 2020. (Revised October 2020.)
    • Web

    Employee Welfare – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

    Assembly Test Room Enter Elton Mayo Human Relations and Harvard Business School Women in the Relay Assembly Test Room The Interview Process Spreading the Word The "Hawthorne Effect" Research Links Baker Library | Historical Collections | Site Credits | View Details
    • March 2021 (Revised July 2021)
    • Case

    Resident

    By: Jeffrey F. Rayport and Thomas O. Jones
    Launched in 2016, Resident was a leading player in the direct-to-consumer bed-in-a-box mattress market, where it was one of at least 175 venture-backed companies competing in the space. By late 2020, it had realized over $500 million in revenue, profitability in the... View Details
    Keywords: Digital Marketing; Business Growth and Maturation; Operations; Entrepreneurship; Competitive Strategy; Initial Public Offering; Decisions; Marketing Strategy; Cash Flow; Demand and Consumers
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    Rayport, Jeffrey F., and Thomas O. Jones. "Resident." Harvard Business School Case 821-090, March 2021. (Revised July 2021.)
    • May 2024
    • Supplement

    HubSpot and Motion AI (B): Generative AI Opportunities

    By: Jill Avery
    The technologies driving artificial intelligence (AI) had progressed significantly since HubSpot’s acquisition of Motion AI in 2017. Generative AI was the newest major development. Software-as-a-service (SaaS) companies such as HubSpot were analyzing how generative AI... View Details
    Keywords: Artificial Intelligence; CRM; Chatbots; Sales Management; Generative Ai; SaaS; Marketing; Sales; AI and Machine Learning; Customer Relationship Management; Applications and Software; Technological Innovation; Competitive Advantage; Technology Industry; United States
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    Avery, Jill. "HubSpot and Motion AI (B): Generative AI Opportunities." Harvard Business School Supplement 524-088, May 2024.
    • 2021
    • Book

    The Future of Executive Development

    By: Mihnea C Moldoveanu and Das Narayandas
    Executive development programs have entered a period of rapid transformation, driven by digital disruption and a widening gap between the skills that participants and their organizations demand and those provided by their executive programs. This work delves into the... View Details
    Keywords: Executive Education; Leadership Development; Management Skills; Education Industry
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    Moldoveanu, Mihnea C., and Das Narayandas. The Future of Executive Development. Stanford, CA: Stanford Business Books, 2021.
    • September 2022
    • Article

    Experimentation and Start-up Performance: Evidence from A/B Testing

    By: Rembrand Koning, Sharique Hasan and Aaron Chatterji
    Recent scholarship has argued that experimentation should be the organizing principle for entrepreneurial strategy. Experimentation leads to organizational learning, which drives improvements in firm performance. We investigate this proposition by exploiting the... View Details
    Keywords: Experimentation; A/B Testing; Data-driven Decision-making; Organizational Learning; Entrepreneurship; Strategy; Business Startups; Learning; Performance; Decision Making
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    Koning, Rembrand, Sharique Hasan, and Aaron Chatterji. "Experimentation and Start-up Performance: Evidence from A/B Testing." Management Science 68, no. 9 (September 2022): 6434–6453.
    • 2015
    • Chapter

    Information Technology and the Distribution of Inventive Activity

    By: Chris Forman, Avi Goldfarb and Shane Greenstein
    We examine the relationship between the diffusion of advanced Internet technology and the geographic concentration of invention, as measured by patents. First, we show that patenting became more concentrated from the early 1990s to the early 2000s and, similarly, that... View Details
    Keywords: Patents; Geographic Location; Internet and the Web; Innovation and Invention
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    Forman, Chris, Avi Goldfarb, and Shane Greenstein. "Information Technology and the Distribution of Inventive Activity." In The Changing Frontier: Rethinking Science and Innovation Policy, edited by Adam Jaffe and Benjamin Jones, 169–196. University of Chicago Press, 2015.
    • February 2015
    • Case

    Founder Field Day

    By: Matthew Rhodes-Kropf, Ramana Nanda and Nathaniel Burbank
    Branded as the "Millennial firm for Millennials," Mike Rothenberg founded Rothenberg Ventures (RV) in 2012 while earning his MBA at the Harvard Business School (HBS). Over the following 24 months, Rothenberg raised $20 million and built a venture capital firm that made... View Details
    Keywords: Finance; Startups; Seed-investing; Micro-VC; Venture Capital; Business Startups; San Francisco; New York (city, NY)
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    Rhodes-Kropf, Matthew, Ramana Nanda, and Nathaniel Burbank. "Founder Field Day." Harvard Business School Case 815-101, February 2015.
    • 2008
    • Working Paper

    The Internalization of Advertising Services: An Inter-Industry Analysis

    By: Sharon Horsky, Steven C. Michael and Alvin J. Silk
    The common perception appears to be that vertical integration of advertising services is more the exception than the rule in the U.S. advertising industry. This study investigates the extent of such outsourcing and examines inter-industry variation in the use of... View Details
    Keywords: Advertising; Cost; Analytics and Data Science; Management Analysis, Tools, and Techniques; Service Operations; Creativity; Perception; Vertical Integration; Information Technology; Advertising Industry; United States
    Citation
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    Horsky, Sharon, Steven C. Michael, and Alvin J. Silk. "The Internalization of Advertising Services: An Inter-Industry Analysis." Harvard Business School Working Paper, No. 09-007, July 2008.
    • 13 Apr 2023
    • HBS Seminar

    Bhaven Sampat, Columbia

    • 01 Dec 2023
    • News

    Thinking Ahead

    business of delivering health care than making a diagnosis and prescribing medication,” she says. Today, as cofounder and CEO of Systole, a healthtech startup, Lee is developing a personalized, physician-driven digital exercise program... View Details
    Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
    • July 2024 (Revised January 2025)
    • Case

    Dynamic Pricing at Wendy's: Where's the Beef?

    By: Elie Ofek, Alicia Dadlani and Martha Hostetter
    In early 2024, Wendy’s new CEO announced on an earnings call that the company would install digital menus in its US locations so it could begin testing dynamic pricing—changing prices up or down in response to shifts in supply and demand – as well as allow engaging in... View Details
    Keywords: Dynamic Pricing; Marketing Strategy; Price; Technology Adoption; Consumer Behavior; AI and Machine Learning; Customer Focus and Relationships; Policy; Food and Beverage Industry
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    Ofek, Elie, Alicia Dadlani, and Martha Hostetter. "Dynamic Pricing at Wendy's: Where's the Beef?" Harvard Business School Case 525-010, July 2024. (Revised January 2025.)
    • August 2014
    • Teaching Note

    Peter Guber: The 'Me' vs. 'We' Brand

    By: Stephen A. Greyser, William Ellet and Nelson Gayton
    Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business book in which he will share what he has learned in his long career. At the same time, he is keenly aware of problems... View Details
    Keywords: Work-Life Balance; Entrepreneurship; Brands and Branding; Entertainment and Recreation Industry
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    Greyser, Stephen A., William Ellet, and Nelson Gayton. "Peter Guber: The 'Me' vs. 'We' Brand." Harvard Business School Teaching Note 915-402, August 2014.
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