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  • All HBS Web  (4,364)
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    • Research  (2,244)
    • Events  (58)
    • Multimedia  (99)
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  • 08 Mar 2021
  • In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
  • October 2024
  • Article

Sampling Bias in Entrepreneurial Experiments

By: Ruiqing Cao, Rembrand Koning and Ramana Nanda
Using data from a prominent online platform for launching new digital products, we document that ‘sampling bias’—defined as the difference between a startup’s target customer base and the actual sample on which early ‘beta tests’ are conducted—has a systematic and... View Details
Keywords: Target Market; Sampling Biases; Beta Testing; Product Launch; Entrepreneurship; Gender
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Cao, Ruiqing, Rembrand Koning, and Ramana Nanda. "Sampling Bias in Entrepreneurial Experiments." Management Science 70, no. 10 (October 2024): 7283–7307.
  • September 2020
  • Case

True North: Pioneering Analytics, Algorithms and Artificial Intelligence

By: Karim R. Lakhani, Kairavi Dey and Hannah Mayer
True North was a private equity fund that specialized in the growth and buyout of mid-market, India-centric companies. The leadership team initially believed that technology was not core to traditional businesses and steered clear of new age technology-oriented... View Details
Keywords: Artificial Intelligence; Information Technology; Management; Operations; Organizations; Leadership; Innovation and Invention; Business Model; AI and Machine Learning; Computer Industry; Technology Industry
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Lakhani, Karim R., Kairavi Dey, and Hannah Mayer. "True North: Pioneering Analytics, Algorithms and Artificial Intelligence." Harvard Business School Case 621-042, September 2020.
  • March 1998 (Revised August 1998)
  • Case

BSkyB

By: Debora L. Spar
In 1983, Rupert Murdoch's News Corp. bought a floundering two-year-old British company called Satellite Television plc. and renamed it Sky. Without external financing, without having been allocated any space on Britain's existing satellites, and over the opposition of... View Details
Keywords: Information Technology; Change Management; Television Entertainment; Media and Broadcasting Industry; Great Britain
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Spar, Debora L., and Paula Zakaria. "BSkyB." Harvard Business School Case 798-077, March 1998. (Revised August 1998.)
  • 12 Oct 2022
  • Video

Elizabeth M. Adams: Civic Tech as Advocacy Work

  • Web

Enter Elton Mayo – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

field for both industry and society and Mayo’s unique qualifications for the job. Human Relations and Harvard Business School Women in the Relay Assembly Test Room The Interview Process Spreading the Word The "Hawthorne Effect" Research Links Baker Library | Historical... View Details
  • August 2024
  • Case

Scaling Seven Starling

By: Ryan W. Buell and Carin-Isabel Knoop
Seven Starling, a maternal mental health startup, is scaling its digital clinic model. Seven Starling addresses perinatal mental health challenges by providing licensed therapists, peer support, and medication to mothers across five states, with a hybrid care model... View Details
Keywords: Business Model; Business Startups; Health Care and Treatment; Growth and Development Strategy; Mission and Purpose; Health Industry
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Buell, Ryan W., and Carin-Isabel Knoop. "Scaling Seven Starling." Harvard Business School Case 625-046, August 2024.

    Sampling Bias in Entrepreneurial Experiments

    Using data from a prominent online platform for launching new digital products, we document that ‘sampling bias’—defined as the difference between a startup’s target customer base and the actual sample on which early ‘beta tests’ are conducted—has a systematic and... View Details

      Using AI to Adjust Your Marketing and Sales in a Volatile World

      Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details

        Ray Kluender

        Ray Kluender is an associate professor in the Entrepreneurial Management Unit and the Berol Corporation Fellow at Harvard Business School, a faculty research fellow at the National Bureau of Economic Research (NBER), an invited researcher at the Abdul Latif Jameel... View Details

          Richard F. Meyer

          Richard F. Meyer is Professor of Business Administration at the Harvard Business School. Professor Meyer received his Ph.D. from Harvard University and spent the first ten years of his career in the Management Services Division of Arthur D. Little, Inc., serving as a... View Details
          • July 2023
          • Case

          Crocs: Using Community-Centric Marketing to Make Ugly Iconic

          By: Ayelet Israeli and Anne V. Wilson
          In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details
          Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States
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          Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.
          • 30 Jun 2022
          • HBS Case

          Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

          treadmills, both of which had touchscreens for Peloton-produced digital workout videos featuring glamorous trainers with loyal followings. Growth was brisk: Revenue in 2019 was some $915 million, doubling that of 2018. The pandemic... View Details
          Keywords: by Lane Lambert; Media & Broadcasting; Health; Bicycle
          • 10 Nov 2009
          • First Look

          First Look: Nov. 10

          are also consistent with SOX and regulatory actions reducing the incentives to sell ahead of privately known negative news. Bye Bye Bundles: The Unbundling of Music in Digital Channels Author:Anita Elberse Publication:Journal of Marketing... View Details
          Keywords: Martha Lagace
          • Web

          The Women in the Relay Assembly Test Room – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

          1985, p. 124. 6 Elton Mayo, Social Problems of an Industrial Civilization . Boston: Division of Research, Graduate School of Business Administration, Harvard University, 1945, p. 64. The Interview Process Spreading the Word The "Hawthorne Effect" Research Links Baker... View Details
          • Web

          United Fruit Company Photograph Collection - Photography Collections - Historical Collections

          mahogany. Also recorded is evidence of hardships and damage suffered from floods, windstorms, and fire. These corporate documents capture a way of life in company towns and villages—from construction and running of railroads and wharves to daily scenes in company-built... View Details
          • February 2022 (Revised May 2025)
          • Case

          Resident 2020

          By: Jeffrey F. Rayport and Thomas O. Jones
          Launched in 2016, Resident was a leading player in the direct-to-consumer bed-in-a-box mattress market, where it was one of at least 175 venture-backed companies competing in the space. By late 2020, it had realized over $500 million in revenue, profitability in the... View Details
          Keywords: Digital Marketing; Business Growth and Maturation; Operations; Entrepreneurship; Competitive Strategy; Initial Public Offering; Decisions; Marketing Strategy; Cash Flow; Demand and Consumers
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          Rayport, Jeffrey F., and Thomas O. Jones. "Resident 2020." Harvard Business School Case 822-114, February 2022. (Revised May 2025.)
          • 14 May 2018
          • Research & Ideas

          Amazon vs. Whole Foods: When Cultures Collide

          he says. “That might work in a digital platform, where you have tons of data on customer history you can use to drive a recommendation engine, but in a store environment, there is a lot of learning that takes place from employees... View Details
          Keywords: by Michael Blanding; Food & Beverage
          • June 2020
          • Supplement

          RBC: Transforming Transformation (B)

          By: Ethan Bernstein, Francesca Gino and Aldo Sesia
          In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,... View Details
          Keywords: Service Delivery; Information Technology; Transformation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Decision Making; Human Resources; Management Systems; Organizational Design; Organizational Structure; Groups and Teams; Management Teams; Banking Industry; Financial Services Industry; Canada
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          Bernstein, Ethan, Francesca Gino, and Aldo Sesia. "RBC: Transforming Transformation (B)." Harvard Business School Supplement 920-045, June 2020.
          • November 2022
          • Teaching Note

          Proximie: Using XR Technology to Create Borderless Operating Rooms

          By: Ariel D. Stern, Alpana Thapar and Menna Hassan
          Founded by Nadine Hachach-Haram in 2016, Proximie was a digital medicine platform that used mixed reality and a host of digital audio and visual tools to enable clinicians, proctors, and medical device company personnel to be virtually present in operating rooms (ORs),... View Details
          Keywords: Technological Innovation; Business Growth and Maturation; Growth and Development Strategy; Corporate Social Responsibility and Impact; Decision Making; Health Industry; Medical Devices and Supplies Industry
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          Stern, Ariel D., Alpana Thapar, and Menna Hassan. "Proximie: Using XR Technology to Create Borderless Operating Rooms." Harvard Business School Teaching Note 623-034, November 2022.
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