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- All HBS Web
(2,067)
- News (375)
- Research (1,427)
- Events (1)
- Multimedia (6)
- Faculty Publications (624)
- 08 May 2018
- First Look
First Look at New Research and Ideas, May 8, 2018
Harvard Business School Case 818-013 Magpie: Developing and Using Buyer Personas The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial... View Details
Keywords: Sean Silverthorne
- 01 Sep 2009
- First Look
First Look: September 1
Building on previous research, we argue that verifiability and conservatism, while detracting from accounting's role in equity valuation, are critical features of GAAP under efficient contracting. We recognize the advantage of using fair View Details
Keywords: Martha Lagace
- 25 Oct 2004
- Research & Ideas
Planning for Surprises
many U.S. airlines, the debt owed to customers in the form of miles is a value significantly larger than the airlines' market capitalization. This is simply not sustainable. Airlines have already reduced the... View Details
Keywords: by Martha Lagace
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
Direct employment in the US Internet ecosystem has doubled in those four years, with 1 million new jobs added to the million that already existed in 2007, according to a recent study commissioned by the Interactive Advertising Bureau, Economic View Details
- 01 Jun 2013
- News
Collective Wisdom
prize. In a community-based setting, you give up IP in exchange for complementary assets that create value for customers. Then there's the fear that my competitors will find out what I'm working on. Open companies have adopted a nuanced... View Details
- 02 Oct 2018
- First Look
New Research and Ideas, October 2, 2018
Xu Abstract—We investigate how dynamic pricing can lead to more product returns in the online retail industry. Using detailed sales data of more than two million transactions from the Indian online retail market, where price promotions are very common, we document two... View Details
Keywords: Dina Gerdeman
- 13 Jan 2021
- News
Silicon Valley’s “Detroit Moment”
without it. Poindexter: I talk a lot to my customers about what life is like without electricity. And one of the most profound things that they said to me was, "Life without electricity, you're always rushing." And it's because you have... View Details
- 22 Feb 2022
- News
March 2022 Alumni and Faculty Books
marketplace status quo. Demanding a voice and sometimes a hand in the products they buy, these digitally empowered consumers― “Me’s”―have inverted the traditional power dynamics of retail into metail. To put it simply, your customers are... View Details
- 27 Dec 2015
- Research & Ideas
The Most Popular Stories and Research Papers of 2015
and innovation, says Jim Heskett. What changes will allow managers to add value to the creative process? What do YOU think? What Makes a Good Leader? (25,360) Leadership comes in many shapes and sizes, and often from entirely unexpected... View Details
- Web
Courses by Faculty Unit - Course Catalog
Course Title Faculty Name Term Quarter Credits Corporate Finance: Corporate Financial Operations (CFO) C. Fritz Foley Fall 2025 Q1Q2 3.0 Creating Value Through Corporate Restructuring Stuart C. Gilson Spring 2026 Q3Q4 3.0 Entrepreneurial... View Details
- Web
From the Chief Financial Officer | Annual Report 2024
enhance its offerings. HBP expects a low single-digit percentage increase in revenue for fiscal 2025. To achieve this, the group plans to improve how the organization operates and delivers value to customers, better match its strategies... View Details
- Web
HBS - Financials | From the Chief Financial Officer
in the prior year, primarily reflecting higher customer acquisition costs amid increased competition in the educational technology market. Total enrollment grew to 40,667 participants, 5 percent higher than the prior year. Although down... View Details
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
lifestyle, these other products can add brand value and, being produced by others under license, they deliver some extra profit to the Trump organization. "In the world of representative democracy, you have to be the market share... View Details
- 05 Mar 2014
- What Do You Think?
When Will the Next Dot.com Bubble Burst?
occur at any time) will be something that awakes the investor that there is a real time value to money, and it might be better to get some current returns ." Konstantin Tryapitsyn suggests what might prick the bubble. "I... View Details
- 10 Jul 2000
- Research & Ideas
The State of the Markets
(that total half the value of the U.S. market). "On the trading level," says Seifert, " we need a liquidity pool that gives us low-cost, cross-border access. To accomplish this, we are merging institutions and employing a... View Details
Keywords: by James E. Aisner
- 11 Jan 2019
- Blog Post
The ABCs of Recruiting at HBS
are in their second year of the MBA program. In the second year, students can “elect” the classes they would like to take and customize their academic experience. F – Field Global Immersion (FGI). First-year students participate in a... View Details
- 01 Jun 2001
- News
Q&A: Donna Dubinsky
initiatives — Apple, Claris, Palm, and Handspring — and it’s been rewarding to look back and see all the value and products created, as well as the customers served by those efforts. The Visor PDA uses the... View Details
- 31 Mar 2009
- First Look
First Look: March 31, 2009
endorsement opportunities from Electronic Arts, 2K Games, and Xbox Live to add to his portfolio. Allows for a rich discussion about how superstar athletes and other celebrities can create and capture value from their brands as well as... View Details
Keywords: Martha Lagace
- 22 Apr 2008
- First Look
First Look: April 22, 2008
boots. Creating variations of these core products, along with expansion into apparel, had sustained Timberland's business for more than 30 years. Timberland's growth in the past six years was due to increased international sales and new View Details
Keywords: Martha Lagace
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
it's often hard to know whether you've received the service you've contracted to receive and have paid for. You've got a bill. Have you also received the benefit of the service—the customers? Certainly you have some customers, but are they new customers, View Details