Publications

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October 29, 2020
Article

How to Build a Digital Brand That Lasts

By: William Collis and David Collis

What makes a brand durable even as business models, technology and consumer behavior radically change? The key is that durable brands are adaptable brands—even legacy ones. To create durability, apply the MACE framework: 1) Mastery: Give your consumers... View Details

Keywords: Brands and Branding; Business Model; Adaptation; Framework

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January 1998 (Revised July 2019)
Case

Cafes Monte Bianco: Building a Profit Plan

By: Robert L. Simons and Antonio Davila

Alert: This case has been revised since its original publication; all amounts have been converted to euros and the dates have been updated to 2020. If you’ve taught with this case in the past, please note that changes may affect teaching plans and classroom use. Using... View Details

Keywords: Strategic Planning; Cash Flow; Investment Return; Profit; Financial Statements; Food and Beverage Industry; Italy

August 2004 (Revised April 2007)
Case

Intel Capital, 2005 (A)

By: David B. Yoffie, Barbara Mack, Adriana Boden and Lee Rand

All companies in a technology-intensive industry must worry about the development of their ecosystems and, in particular, the availability and cost of complementary assets. One strategy for promoting complements is to invest in them directly. Explores Intel's strategy... View Details

Keywords: Information Technology; Venture Capital; Competition; Corporate Strategy; Investment; Assets; Corporate Finance; Semiconductor Industry; Computer Industry; Technology Industry; United States

April 2004
Case

D-Wave Systems: Building a Quantum Computer

By: Alan D. MacCormack, Ajay Agrawal and Rebecca Henderson

D-Wave Systems is a start-up seeking to commercialize a quantum computer. Its business model is unique: as of 2003, it had very few technical resources within the firm. Instead, it financed a series of projects undertaken at universities and government labs. In return... View Details

Keywords: Business Model; Business Startups; Engineering; Investment; Intellectual Property; Product Development; Research and Development; Commercialization; Computer Industry

January 2003 (Revised April 2003)
Case

Sun Hydraulics: Leading in Tough Times (A)

By: Linda A. Hill and Jennifer Suesse

Sun Hydraulics, 32-year-old global hydraulics engineering and manufacturing company headquartered in Sarasota, Florida, confronts tough choices due to the economic downturn in 2001. The company leadership debates how to maintain profitability and reduce labor costs... View Details

Keywords: Organizational Culture; Mission and Purpose; Financial Crisis; Crisis Management; Manufacturing Industry; Florida

November 1992
Case

Montecito State College

A state college seeks to boost enrollment in its extension courses and continuing education programs. Competition from other educational institutions is strong. Satellite campuses, developed to offer students greater convenience, have not proved popular. The college... View Details

Keywords: Higher Education; Marketing Communications; State Ownership; Education Industry

September 1988 (Revised January 1989)
Case

Unisys: The Merger of Burroughs and Sperry

Mike Blumenthal, CEO of Burroughs, successfully executes the merger of Burroughs and Sperry in 1986. The case discusses the putting together of the two firms in a fast time period in order to achieve cost savings, high earnings, and an integrated culture. Blumenthal... View Details

Keywords: Change Management; Organizational Structure; Mergers and Acquisitions; Consolidation

August 1988 (Revised August 1989)
Case

Poletown Dilemma, The

By: Thomas R. Piper

Senior management of General Motors must select a site for a new assembly plant to replace two plants located in Detroit. The economics strongly favor a site in an adjacent state. However, a relocation would have substantial, negative impact on the existing work force,... View Details

Keywords: Factories, Labs, and Plants; Business and Government Relations; Corporate Social Responsibility and Impact; Business Offices; Management Teams; Restructuring; Economics; Auto Industry; Michigan

12 Jun 2015
News

Overcoming the Confidence Gap for Women

21 Mar 2022
News

AI Chip Startups Pull In Funding as They Navigate Supply Constraints

26 Nov 2019
News

Who Killed Healthcare? Dr Regina Herzlinger Knows Who’s Guilty

February 2013
Teaching Note

Australia: Commodities and Competitiveness (TN)

By: Laura Alfaro, Richard H.K. Vietor and Hilary White

For the past few decades, Australia has dealt with the benefits and costs of repeated mining booms—inflation, a housing bubble, a current account deficit and growing dependence on China. Between 1996 and 2007, however, Australia had most of these issues under control... View Details

Keywords: Competitiveness; Inflation; Mining; Current Account; Exchange Rates; Trade; Capital Flows; Commodities; Environment; Carbon Tax; Goods and Commodities; Australia

December 2004 (Revised May 2005)
Case

Nestle: Sustainable Agriculture Initiative

By: Forest L. Reinhardt

Swiss food giant Nestle attempts to improve the performance of its suppliers of agricultural commodities to raise quality, lower costs, and contribute to sustainable development. Its initiatives focus first on coffee, cocoa, and milk. Nestle managers assert that the... View Details

Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Social Issues; Business and Community Relations; Corporate Strategy; Agribusiness; Supply Chain Management; Marketing Strategy; Value Creation; Food and Beverage Industry; Agriculture and Agribusiness Industry

24 Jul 2006
Research & Ideas

How Kayak Users Built a New Industry

a force, the cost of creating a new design must be within the reach of a single user. User innovations occur when customers of a product improve on that product with their own designs. In rodeo kayaking, the early participants built... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

Web

Lifelong Learning - Alumni

industry Re: Lorin Gresser (MBA 1998); By: Jen McFarland Flint 01 Mar 2024 HBS Alumni Bulletin Research Brief: The Real Cost of Countering China Re: Laura Alfaro (Warren Alpert Professor of Business Administration (Leave of Absence)); By:... View Details

Research Summary

By: Srikant M. Datar

Datar's research interests are in the cost management and management control areas. He has published his research on activity-based management, quality, productivity, time-based competition, new product development, bottleneck management, incentives and ... View Details

Article

Health as a Way of Doing Business

By: Howard Koh, Sara J. Singer and Amy C. Edmondson

For too long, the worlds of business and health have been mired in a checkered, sometimes contentious, history. Millions of deaths worldwide can be attributed to risk factors including tobacco use, alcohol and drug misuse, and suboptimal dietary intake linked to... View Details

Keywords: Health; Corporate Social Responsibility and Impact; Public Opinion

July 2007
Article

Earnings Announcement Premia and Limits to Arbitrage

By: Daniel Cohen, Aiyesha Dey, Thomas Lys and Shyam Sunder

We examine the factors underlying the presence of earnings announcement premia. We find that the premia persist beyond the sample period examined in prior studies (ending in 1988), although they decline in magnitude after 1988. Further, premia are lower on the expected... View Details

Keywords: Business Earnings; Announcements; Corporate Disclosure

Article

Teaming: An Approach to the Growing Complexities in Health Care: AOA Critical Issues

By: Haseeb Nawaz, Amy C. Edmondson, Tony H. Tzeng, Jamal K. Saleh, Kevin J. Bozic and Khaled J. Saleh

Confronted with rising costs and patients who often have multiple comorbidities, the orthopaedic surgeon needs to face the challenge of providing high-quality health care. One solution is to increase and improve coordination, communication, and teamwork. The... View Details

Keywords: Teaming; Health Care; Health Care and Treatment; Health Industry