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  • January 2004
  • Article

Corporate Venturing: The Origins of Unilever's Pregnancy Test

By: Geoffrey Jones and Alison Kraft
The relative ability of different sizes of firm and organisational designs to develop and sustain dynamic capabilities in innovation and create new businesses remains a matter of contention. While Chandler among many others has emphasised the pre-eminent role of large... View Details
Keywords: Business Ventures; Organizational Design; Technological Innovation; Business Startups; Venture Capital; Brands and Branding; Multinational Firms and Management; Product Development; Product Launch; Corporate Entrepreneurship; Great Britain
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    Birth of a Salesman

    This book chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and... View Details

    • August 2022
    • Exercise

    Joy4Home Brands: Pricing Matters

    By: Elie Ofek, Oded Koenigsberg and Marco Bertini
    Joy4Home Brands, the maker of novel houseware items, was gearing up for its launch. The company would be introducing two lines: kitchenware products and storage containers. The initial go-to-market plan called for a direct to consumer (DTC) channel strategy. While... View Details
    Keywords: DTC; Pricing Decisions; B2B; Product Marketing; Product Launch; Marketing Strategy; Business Model; Opportunities; Consumer Products Industry
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      John A. Quelch

      John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business.  Between 2017 and 2023 he was the Leonard M. Miller University... View Details

      Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products

        Michael Beer

        MICHAEL BEER

        Mike Beer is the Cahners-Rabb Professor of Business Administration, Emeritus at the Harvard Business School and author Fit to Compete: Why Honest Conversations About Your Company’s... View Details

        • December 2000
        • Case

        Friona Industries, L.P.

        By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis
        As the food industry becomes more sophisticated, and as genomics and other factors provide for quality control from the producers to the consumers in the food chain, the beef industry has been one of the last commodity systems to organize the vertical systems to... View Details
        Keywords: Customer Satisfaction; Customer Value and Value Chain; Food; Management Systems; Supply and Industry; Performance Consistency; Quality; Partners and Partnerships; Food and Beverage Industry; Retail Industry
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        • 06 Aug 2015
        • News

        New rule could fuel debate over CEO pay

        • 16 Oct 2013
        • News

        Public Reporting, Consumerism, and Patient Empowerment

        • 23 Sep 2021
        • News

        How the Global Supply Chain Grinch Could Steal Christmas

        • 10 Mar 2016
        • Cold Call Podcast

        For Today’s Travel Businesses, Is It TripAdvisor or Bust?

        • January 11, 2024
        • Article

        Understanding the Tradeoffs of the Amazon Antitrust Case

        By: Chiara Farronato, Andrey Fradkin, Andrei Hagiu and Dionne Lomax
        Regulators in the United States and Europe have been taking on Big Tech, challenging what they say are the companies’ anti-competitive and predatory strategies that harm consumers and third-party users of their platforms. This article examines the FTC’s case against... View Details
        Keywords: Monopoly; Governing Rules, Regulations, and Reforms; Market Design; Lawsuits and Litigation
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        • November 2023
        • Case

        From Imitation to Innovation: Zongshen Industrial Group (Abridged)

        By: Willy Shih and Nancy Dai
        Like other small shops based in Chongqing, China, Zongshen Industrial Group started by assembling motorcycles from "standard" parts. The quality of its early products was good enough for rural Chinese buyers, though wealthier consumers usually purchased premium... View Details
        Keywords: Disruptive Innovation; Growth and Development Strategy; Organizational Change and Adaptation; Competitive Strategy; Supply Chain; Product Positioning; Manufacturing Industry; Motorcycle Industry; China
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          Ashley V. Whillans

          Ashley Whillans is the Volpert Family Associate Professor of Business Administration at the Harvard Business School, where she teaches the Motivation and Incentives course to MBA students. Professor Whillans earned her PhD in Social Psychology from the University of... View Details

          • August 2020 (Revised May 2021)
          • Case

          PayPal: The Next Chapter

          By: Michael Porter, Mark Kramer and Annelena Lobb
          Can a social purpose and stakeholder capitalism confer a powerful competitive advantage in the age of COVID-19? For PayPal, the answer is yes. After spinning off from eBay in a 2015 IPO, the company declared its purpose as "democratizing financial services" by ensuring... View Details
          Keywords: Mission and Purpose; Finance; Business and Stakeholder Relations; Social Entrepreneurship; Competitive Advantage; Financial Services Industry
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          • Web

          Program Requirements - Doctoral

          Processing (MIT 6.864) Bayesian Modeling Inference (MIT 6.435) Inference Causal Parameters (MIT 14.388) Quantitative Research Design Courses Advanced Quantitative Research Methodology (Gov 2001) Program Evaluation: Estimating Program Effectiveness with Empirical... View Details

            John F. Batter

            John Batter is a retired Litigation Partner in the Boston Office of Wilmer Cutler Pickering Hale and Dorr LLP where his practice focussed on on the defense of public and private companies and their directors and management against breach of fiduciary duty claims and... View Details

            • 09 Jul 2024
            • Cold Call Podcast

            Non-Fungible Tokens (NFTs) and Brand Building

            Keywords: Re: Scott Duke Kominers; Technology
            • February 2024 (Revised February 2025)
            • Case

            Doing Business in Ho Chi Minh City, Vietnam

            By: Karen G. Mills, Allison H. Mnookin, Leonard A. Schlesinger, Shu Lin, Julianne Bliss and Morgane Herculano
            Le Thi Thu Thuy, Vice Chairwoman of Vingroup, the largest private conglomerate in Vietnam, and Global CEO of VinFast, Vingroup’s automotive subsidiary established in 2017, was contemplating VinFast’s future strategy. Domestically, the EV market in Vietnam was in its... View Details
            Keywords: Growth and Development Strategy; Business Conglomerates; Global Strategy; Emerging Markets; Business Strategy; Infrastructure; Competition; Auto Industry; Viet Nam
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            • 2023
            • Working Paper

            Deep Responsibility and Irresponsibility in the Beauty Industry

            By: Geoffrey Jones
            This working paper employs the concept of deep responsibility to assess the social responsibility of the beauty industry over time. It shows that many of today’s problems with the industry have deep historical roots. Products have carried too many health hazards.... View Details
            Keywords: Corporate Social Responsibility and Impact; Corporate Accountability; Ethics; Beauty and Cosmetics Industry
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            • May 2018
            • Article

            Using Online Prices for Measuring Real Consumption Across Countries

            By: Alberto Cavallo, Erwin Diewert, Robert C. Feenstra, Robert Inklaar and Marcel P. Timmer
            We show that online prices can be used to construct quarterly purchasing power parities (PPPs) with a closely matched set of goods and identical methodologies in a variety of developed and developing countries. Our results are close to those reported by the... View Details
            Keywords: Purchasing Power Parity; International Economy; Online Prices; Billion Prices Project; Economics; Macroeconomics; Price; Internet and the Web; Spending; Economy; Global Range; Measurement and Metrics
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