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Show Results For
- All HBS Web
(9,652)
- People (41)
- News (3,268)
- Research (4,122)
- Events (42)
- Multimedia (163)
- Faculty Publications (2,887)
Stephen A. Greyser
Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management. A... View Details
Keywords: sports
- 31 Oct 2023
- HBS Case
Checking Your Ethics: Would You Speak Up in These 3 Sticky Situations?
Imagine you’re a consultant and you notice a few eyebrow-raising behaviors, such as a colleague who misuses a client’s meal stipend or an executive who screams inappropriately at his staff. Should you step in and speak up? For consultants, especially those starting... View Details
- July–August 2021
- Article
Why You Aren't Getting More from Your Marketing AI
By: Eva Ascarza, Michael Ross and Bruce G.S. Hardie
Fewer than 40% of companies that invest in AI see gains from it, usually because of one or more of these errors: (1) They don’t ask the right question, and end up directing AI to solve the wrong problem. (2) They don’t recognize the differences between the value of... View Details
Keywords: Artificial Intelligence; Marketing; Decision Making; Communication; Framework; AI and Machine Learning
Ascarza, Eva, Michael Ross, and Bruce G.S. Hardie. "Why You Aren't Getting More from Your Marketing AI." Harvard Business Review 99, no. 4 (July–August 2021): 48–54.
- 24 Sep 2013
- First Look
First Look: September 24
view, the fact remains that an effective conversation about sustainability requires the participation of both sides of the market. There are two main mechanisms for companies to communicate to the market as a way of starting this... View Details
Keywords: Sean Silverthorne
- 15 Aug 2019
- Blog Post
The Social Enterprise Initiative at HBS
At HBS, an initiative is a group of people committed to change, fueled by research, and driven by the demand to solve societal issues. These communities are made up of faculty, students, and alumni and are connected with practitioners in... View Details
- Web
Social Enterprise | Harvard Business School
Social Enterprise Initiative We educate, support, and inspire leaders across all sectors to tackle society's toughest challenges and make a difference in the world. Supporting a Dynamic Community MBA Experience Learn more about... View Details
- 09 Aug 2024
- Blog Post
Addressing Inequities in Education: Social Enterprise Summer Fellow Amal Tariq (MBA 2025)
in public education across the United States, but also because of the community element of the Education Pioneers fellowship. The fellowship has connected me with a supportive and diverse group of individuals and mentors both in DC and... View Details
- June 2016 (Revised January 2018)
- Case
World Wildlife Fund (WWF)
By: Ramon Casadesus-Masanell and Jordan Mitchell
Nearly all environmental organizations have a similar aim: to stop the degradation of the natural environment. However, the strategies that environmental organizations choose to employ are sometimes starkly different. This case compares the models of two dissimilar... View Details
Keywords: Business Model; Business and Community Relations; Business and Government Relations; Environmental Sustainability; Non-Governmental Organizations; Business Strategy
Casadesus-Masanell, Ramon, and Jordan Mitchell. "World Wildlife Fund (WWF)." Harvard Business School Case 716-468, June 2016. (Revised January 2018.)
- Web
Program for Research in Markets & Organizations - Doctoral
in getting exposure to business research on a variety of cutting-edge ideas. The primary goal of the program is to build and foster a strong community of scholars committed to excellence in research as part of the Harvard Summer... View Details
- Web
Tuition & Financial Support - Doctoral
level of access to resources ” A Jay Holmgren Research Resources Research Resources ADMISSIONS Your journey starts now. Join a community of scholars shaping the future of business. Admissions View Details
- April 2, 2018
- Article
The Right Way for Companies to Publicize Their Social Responsibility Efforts
By: Mark R. Kramer
It’s a common complaint. Companies keep trying to show the world that they are socially conscious and keep losing the battle. Anheuser-Busch and Hyundai even devoted this year’s Super Bowl ads to lauding their philanthropic efforts with decidedly mixed responses.... View Details
Kramer, Mark R. "The Right Way for Companies to Publicize Their Social Responsibility Efforts." Harvard Business Review Digital Articles (April 2, 2018).
- 2012
- Comment
The Balanced Scorecard: Comments on Balanced Scorecard Commentaries
By: Robert S. Kaplan
This paper provides the author's insights about five papers written in this volume about his published work on the balanced scorecard (BSC). The author finds that academic commentary on the BSC often ignores its role in strategy execution. The paper discusses how the... View Details
Keywords: Strategy Execution; Performance Management; Strategy; Public Sector; Balanced Scorecard; Performance
Kaplan, Robert S. "The Balanced Scorecard: Comments on Balanced Scorecard Commentaries." Journal of Accounting & Organizational Change 8, no. 4 (2012): 539–545.
- 08 Jan 2019
- News
The Harsh Reality of Innovative Companies
- Web
Placement - Doctoral
Logistics Dissertation: Communicating with consumers: How firms’ responses to societal change influence consumer behavior Advisors: Michael I. Norton , Leslie K. John , and Elizabeth Keenan 2023 Emily Prinsloo Marketing, 2023 Placement:... View Details
- July 2007 (Revised November 2009)
- Case
World Wildlife Fund for Nature (WWF)
By: Ramon Casadesus-Masanell and Jordan Mitchell
Nearly all environmental organizations have a similar aim: to stop the degradation of the natural environment. However, the strategies which environmental organizations choose to employ are sometimes starkly different. Compares the models of two dissimilar... View Details
Keywords: Business Model; Business and Community Relations; Business and Government Relations; Environmental Sustainability; Non-Governmental Organizations; Business Strategy
Casadesus-Masanell, Ramon, and Jordan Mitchell. "World Wildlife Fund for Nature (WWF)." Harvard Business School Case 708-417, July 2007. (Revised November 2009.)
- July 2007 (Revised November 2009)
- Case
Greenpeace
By: Ramon Casadesus-Masanell and Jordan Mitchell
Nearly all environmental organizations have a similar aim: to stop the degradation of the natural environment. However, the strategies which environmental organizations choose to employ are sometimes starkly different. Compares the models of two dissimilar... View Details
Keywords: Business Model; Business and Community Relations; Business and Government Relations; Environmental Sustainability; Non-Governmental Organizations; Business Strategy
Casadesus-Masanell, Ramon, and Jordan Mitchell. "Greenpeace." Harvard Business School Case 708-418, July 2007. (Revised November 2009.)
- Research Summary
Overview
I have spent my career studying novel talent management practices and their effect on collaboration and performance. My core research focuses on two interrelated organizational trends that have become salient in the 21st century: workplace transparency (who gets to... View Details
Keywords: Privacy; Transparency; Productivity; Field Experiments; Communication; Design; Human Resources; Leadership; Management; Organizational Design; Organizational Structure; Performance; Groups and Teams; Networks; Behavior; Social and Collaborative Networks; Satisfaction; North America; Europe; Asia; China; Japan; Latin America
- March 2001 (Revised April 2001)
- Case
Sustainable Development & Socially Responsible Investing: ABB in 2000
Several investment firms and mutual funds position themselves as providers or facilitators of opportunities for socially responsible investment. This case addresses the impact of these firms on publicly traded companies. Focuses on managers at ABB, a large... View Details
Keywords: Investment; Corporate Social Responsibility and Impact; Environmental Sustainability; Social Enterprise; Corporate Governance; Business Strategy; Capital Markets; Management Teams; Business and Community Relations; Trade; Electronics Industry; Switzerland
Reinhardt, Forest L. "Sustainable Development & Socially Responsible Investing: ABB in 2000." Harvard Business School Case 701-082, March 2001. (Revised April 2001.)
- July 2006 (Revised March 2008)
- Case
Changan Automobile Co., Ltd.
By: Dennis Campbell and Donglin Xia
Chairman Yin Jiaxu must communicate that the company's extraordinary reported performance in 2002 reflects Changan's unique strategy within the competitive dynamics of China's automobile industry. Changan's 2002 annual report demonstrated an extraordinary level of... View Details
Keywords: Financial Reporting; Ethics; Corporate Disclosure; Media; Business and Shareholder Relations; Auto Industry; China
Campbell, Dennis, and Donglin Xia. "Changan Automobile Co., Ltd." Harvard Business School Case 107-006, July 2006. (Revised March 2008.)
- 08 Nov 2016
- Working Paper Summaries