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  • All HBS Web  (3,663)
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    • News  (797)
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    • Multimedia  (32)
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  • 02 Jun 2003
  • Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

cultural icons are built. Icons are the big winners of the culture share game. I conduct historical studies of brands like Volkswagen, Budweiser, Harley, Nike, and Mountain... View Details
Keywords: by Manda Salls
  • 12 Oct 2011
  • Research & Ideas

Creating Online Ads We Want to Watch

communicate? How can I get people to change their evaluations of brands and products rather than simply be entertained for 30 seconds?" In collaboration with colleagues at MIT, Teixeira is conducting... View Details
Keywords: by Carmen Nobel; Consumer Products
  • 12 Mar 2007
  • Research & Ideas

The New Real Estate

How long can the real estate boom last? No one knows the answer, but this is the most exciting time in real estate during my almost thirty years in the business. The world is awash with liquidity, and real estate is capturing much of it... View Details
Keywords: by Arthur I. Segel; Construction; Real Estate
  • 23 Feb 2021
  • Research & Ideas

COVID-19 Shines New Light on Working Conditions in Supply Chains

brands to the working conditions of the suppliers who produce their branded products. This has resulted in brands creating supplier codes of conduct, which is the first piece.... View Details
Keywords: by Danielle Kost; Apparel & Accessories
  • 25 Feb 2013
  • Research & Ideas

Lean Strategy Not Just for Start-Ups

Lean start-up strategies aren't just for start-ups anymore. That was the key message that Intuit cofounder Scott Cook (HBS MBA '76) shared in a small seminar with Harvard Business School faculty recently. Since its launch in 1983, the financial software company has... View Details
Keywords: by Carmen Nobel; Financial Services
  • 29 Jan 2007
  • Research & Ideas

The Business Press Is a Watchdog that Bites

Miller, an HBS professor with expertise in financial communication, conducted in-depth research on whether and how the press digs up original information on accounting malfeasance—with surprising results. "The press is important in... View Details
Keywords: by Martha Lagace; Journalism & News; Publishing
  • 10 Jul 2000
  • Research & Ideas

IT Links for Boundaryless Companies

you pay full price, and Adobe Limited Edition. It actually costs more to make that, because you've got to change the code to strip things out. But at least you've segmented the markets." Market Makers And Inter-business Processes The... View Details
Keywords: by Kenneth Liss
  • 14 Oct 2013
  • Research & Ideas

Time that Government Reopens for Business

Mihir Desai and Michael Porter have pointed out, the United States has the highest corporate tax rate and the most complex tax code in the world. That combination undermines the growth of the economy and... View Details
Keywords: by Jim Aisner
  • 09 Jul 2012
  • Research & Ideas

The Unconscious Executive

What strategy do you use when making complex decisions? Do you burn the midnight oil to carefully weigh the pros and cons of each alternative? Or do you take your mind off the decision and follow the age-old wisdom View Details
Keywords: by Martha Lagace
  • 23 Dec 2002
  • Research & Ideas

Partnering and the Balanced Scorecard

theme in the internal perspective. (See Figure 2-2.) For example, Mobil, in its Balanced Scorecard, included measures on environmental and safety performance, stressing the importance of being a good employer and a good citizen in every... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 24 Sep 2024
  • Research & Ideas

Why Small Businesses Deserve More Credit

companies have room to grow—and yet will still maintain slack in their total borrowing capacity. “I knew that [small] firms have to be cautious in the way they finance,” Kim says. “I was just surprised by how much. The level of... View Details
Keywords: by Rachel Layne; Financial Services; Banking
  • 18 Apr 2019
  • Research & Ideas

Open Innovation Contestants Build AI-Based Cancer Tool

Science at Harvard (LISH) has a long history of working together with Harvard Catalyst at Harvard Medical School to identify interesting innovation and process problems in translational biomedical areas. We have View Details
Keywords: by Martha Lagace; Health; Medical Devices & Supplies
  • 05 Nov 2024
  • Research & Ideas

AI Can Help Leaders Communicate, But Can't Make Employees Listen

from the human CEO over those they attributed to AI, suggesting a deep mistrust of algorithms. To explore this phenomenon further, Choudhury and his team conducted a second study that aimed to control for... View Details
Keywords: by Ben Rand; Information Technology; Technology
  • 25 Aug 2022
  • Research & Ideas

It’s All in a Name: Reputable Investors Help Startups Shine

startups because of Sequoia specifically? To test if the name of a top investor makes a difference in luring applicants, the researchers collaborated with AngelList Talent, an online recruitment platform, to... View Details
Keywords: by Rachel Layne
  • 16 Sep 2014
  • Research & Ideas

Has Apple Reinvented the Watch?

Watch out. Apple hopes to claim a new frontier on your wrist. The company announced its new Apple Watch on Tuesday, sending journalists and a bevy of other observers, online and off, into a flurry of... View Details
Keywords: Re: Ryan L. Raffaelli; Electronics; Retail; Health
  • 01 Oct 2020
  • What Do You Think?

Are CEOs the Wrong Leaders for Stakeholder Capitalism?

associated with short-term shareholder value." Critics of the study have suggested that it was conducted too soon after adoption of the Statement. For example, Salesforce CEO... View Details
Keywords: by James Heskett
  • 10 Apr 2019
  • HBS Case

How Entrepreneurs Can Turn Lead Into Gold

Entrepreneurs aren’t short on ideas for exciting new products or companies, but they are often short-sighted when it comes to finding ways to fund and build those projects. “There is a huge amount of discussion about how you come up with... View Details
Keywords: by Michael Blanding; Financial Services
  • 21 Jun 2004
  • Research & Ideas

Music Downloads: Pirates—or Customers?

increase—but so did music sales. If in fact the research is correct, the strategic implications for the music industry are profound. Instead of conducting a high-profile campaign against pirates, should the... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation; Music
  • 05 Apr 2017
  • Research & Ideas

For Women Especially, It Pays to Know What Car Repairs Should Cost

Women who come prepared to challenge an auto repair quote can overcome gender discrimination and negotiate a fairer price, according to recently published research. That's one conclusion from the research study Repairing the Damage: The Effect View Details
Keywords: by Wendy Guild Swearingen; Auto; Service
  • 21 Nov 2012
  • Research & Ideas

What Health Care Managers Need to Know--and How to Teach Them

digital platform, and the increased fiscal pressures created by the worldwide economic crisis. Unfortunately, the educational programs for future health care leaders fail to provide many of the needed skills, according to a survey View Details
Keywords: by Paul Guttry; Health; Education
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