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Show Results For
- All HBS Web
(3,615)
- People (15)
- News (950)
- Research (2,115)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,495)
- November 2022 (Revised February 2024)
- Case
The Globalization of Manchester City Football Group
By: Maria P. Roche, Tiona Zuzul, Exequiel Hernandez and Amy Klopfenstein
This case describes the efforts of City Football Group (CFG) to purchase Esporte Clube Bahia (Bahia), a Brazilian professional soccer club. CFG’s strategy was to acquire under-performing clubs worldwide, invest money in high-profile players, and improve the teams’... View Details
Keywords: Business Ventures; Acquisition; Business Conglomerates; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Globalized Markets and Industries; Markets; Demand and Consumers; Marketing; Brands and Branding; Organizations; Organizational Change and Adaptation; Sports; Strategy; Competition; Competitive Advantage; Diversification; Expansion; Sports Industry; Europe; United Kingdom; England; South America; Brazil
Roche, Maria P., Tiona Zuzul, Exequiel Hernandez, and Amy Klopfenstein. "The Globalization of Manchester City Football Group." Harvard Business School Case 723-391, November 2022. (Revised February 2024.)
W. Earl Sasser
Earl Sasser is a Baker Foundation Professor at Harvard Business School and has been a member of the faculty there since 1969. He received a B.A. in Mathematics from Duke University in 1965, an MBA from the University of North Carolina in 1967, and a Ph.D. in... View Details
- Web
Blavatnik Fellowship in Life Science Entrepreneurship - Health Care
across 45 biopharma partners. He also led marketing for Ginkgo Datapoints, successfully launching the Datapoints brand from $0 to $8.5 million bookings in six months. He held roles at Deloitte Consulting and... View Details
- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
caution that it’s a mistake to dwell on the familiar for too long, because the real audience is looking for “what is new, fresh, and unique.” 7. Focus on the job to be done One of the most challenging tensions is between product View Details
Keywords: by Lane Lambert
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
typical consumers think. That's fine if you only want to keep making incremental improvements to your products, says Jill Avery, senior lecturer at Harvard Business School and a former brand manager at... View Details
Keywords: by Michael Blanding
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
secret that Lady Gaga's star has continued to shine and thrive. A follow-up case, Lady Gaga (B), focuses on the release strategy for her latest album, Born This Way, and the View Details
- January 2012 (Revised August 2020)
- Case
The Swatch Group
By: Rohit Deshpandé, Karol Misztal and Daniela Beyersdorfer
In March 2011, Nicolas Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, reflected on the positioning of Omega, its revived flagship brand. Which marketing strategy would best allow it to confront its main competitor Rolex? And how would potential... View Details
Keywords: Marketing Strategy; Brands and Branding; Segmentation; Product Positioning; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry
Deshpandé, Rohit, Karol Misztal, and Daniela Beyersdorfer. "The Swatch Group." Harvard Business School Case 512-052, January 2012. (Revised August 2020.)
- 27 Jun 2019
- Blog Post
My Week at Harvard Business School's Summer Venture in Management Program (SVMP)
encouraged to listen intensely to my peers and also to add value with my responses. This way the analyses progressed intelligently and critically which kept me engaged and... View Details
- 04 Apr 2011
- HBS Case
Reinventing the National Geographic Society
behaviors, and values of a legacy organization, changing a business model from paper to digital, capitalizing on huge brand awareness and international presence, View Details
- September 1998 (Revised July 1999)
- Case
Costco Companies, Inc.
By: David E. Bell and Ann Leamon
Costco Companies, one of the major players in the wholesale club industry, has developed a new class of membership that offers discounted services--auto, health, and home insurance, business credit card processing, real estate services--in exchange for a higher annual... View Details
Keywords: Cost vs Benefits; Cost Management; Brands and Branding; Marketing Strategy; Supply and Industry; Service Delivery; Service Operations; Risk and Uncertainty; Retail Industry
Bell, David E., and Ann Leamon. "Costco Companies, Inc." Harvard Business School Case 599-041, September 1998. (Revised July 1999.)
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
get these reports immediately, so you can actually fine-tune an online campaign in real time." Law is the cofounder of Russell Reynolds Global Internet Practice. He previously served as founder and CEO of an interactive View Details
Keywords: by Susan Young
- 07 Jun 2023
- Blog Post
My One Case: MBA Class of 2023 Looks Back
remember it because of how values-driven the protagonist was and how the entire DNA of the Black List arose from his core values: a sense of good and an appreciation for the arts. Even the name of his... View Details
- 05 Jun 2019
- Blog Post
Exploring the Beauty Industry through an Independent Project
brands that were disrupting the current landscape and had noticed a similar shift away from major beauty brands. The data showed that established beauty brands face loss of... View Details
- Web
2023 Reunion Presentations - Alumni
Rise of DTC Brands – Implications for Legacy Brands Professor Rajiv Lal This modified case discussion did not require pre-reading. + More Info – Less Info We discuss the forces that have given rise to many... View Details
- 01 Jun 2023
- News
Pet Project
optimized for DTC? Even if retail is where most consumer packaged goods are sold, it will mean lower margins and lower LTV. “So why should we launch a less profitable channel? Is retail critical for an exit or to become a household brand?... View Details
- November 2022
- Background Note
The Future of E-Commerce: Lessons from the Livestream Wars in China
By: Ayelet Israeli, Jeremy Yang and Billy Chan
This note explores the emerging multi-billion dollar commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly to consumers via live shows on digital platforms (such as social media or e-commerce platforms). It is a form of... View Details
Keywords: Retail; Retailing; E-commerce; E-Commerce Strategy; Ecommerce; Channels Of Distribution; Marketing Communication; Livestream Commerce; Marketing; Marketing Channels; Marketing Strategy; Advertising; Brands and Branding; Media; Consumer Behavior; Social Media; Retail Industry; Consumer Products Industry; Advertising Industry; China; United States; United Kingdom
Israeli, Ayelet, Jeremy Yang, and Billy Chan. "The Future of E-Commerce: Lessons from the Livestream Wars in China." Harvard Business School Background Note 523-055, November 2022.
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
Technology and Operations Management Unit at Harvard Business School. After all, 2007 was the year that Twitter was founded; Airbnb formed the following year. For startups jockeying for position in nascent markets, pressure is intense to... View Details
- 16 Feb 2023
- HBS Case
ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?
The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could... View Details
- January 2007 (Revised January 2008)
- Case
Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign
By: John A. Quelch
Schwab management is evaluating the success of the recently launched "Talk to Chuck" advertising campaign. This campaign aims to differentiate Schwab in the cluttered financial services marketplace. Test market results facilitate discussion of advertising objectives,... View Details
Keywords: Advertising Campaigns; Communication Strategy; Brands and Branding; Media; Performance Evaluation; Financial Services Industry
Quelch, John A., and Laura Winig. Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign. Harvard Business School Case 507-005, January 2007. (Revised January 2008.)
- Web
Employment Data Trends
12% 10% 11% Brand Management <1% <1% 2% <1% 1% General Marketing 2% 3% <1% <1% <1% Product Management 9% 7% 10% 8% 8% Sales 1% <1% <1% <1% <1% Other Marketing <1% 0% 0% <1% 1% Strategic Planning 7% 10% 8% 7% 8% Other 4% 4% 4% 3% 5% Human... View Details