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Show Results For
- All HBS Web
(3,611)
- People (15)
- News (949)
- Research (2,110)
- Events (8)
- Multimedia (70)
- Faculty Publications (1,494)
- July 2020
- Case
Amanda and Kristen: Mented Cosmetics
By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details
Keywords: Brands and Branding; Competition; Customers; Disruption; Disruptive Innovation; Distribution Channels; Entrepreneurship; Finance; Macroeconomics; Marketing; Marketing Channels; Marketing Communications; Marketing Strategy; Mission and Purpose; Organizational Culture; Product Design; Product Development; Product Positioning; Sales; Social Issues; Social Marketing; Business Startups; Strategic Planning; Strategy; Supply Chain Management; Venture Capital; Beauty and Cosmetics Industry; Advertising Industry; Public Relations Industry; Chemical Industry; Manufacturing Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
Rogers, Steven, Jeffrey J. Bussgang, and Alterrell Mills. "Amanda and Kristen: Mented Cosmetics." Harvard Business School Case 321-002, July 2020.
- 15 Oct 2007
- Research & Ideas
Businesses Beware: The World Is Not Flat
their counterparts at International. Wal-Mart also tries to aggregate across national boundaries with its IT platform and regional management teams that were created in 2004 to manage global brand development and oversee government and... View Details
Keywords: by Martha Lagace
- 01 Jun 2022
- News
A Sustainable Solution for Fashion
demand shifts by season. Brands and retailers must correctly stock items in their customers’ preferred color, pattern, style, fit, and price without much historical data. “Most of the software out there is backward looking and purely... View Details
Keywords: April White
- Web
the Art of American Advertising - Advertising Products
The Art of “Posting” Brand Name Management A Marketing Revolution “A pot of printer’s ink is better than the greatest gold mine.” New York Times , October 14, 1894 5 Product advertisements in the early half of the nineteenth century... View Details
- 28 Oct 2022
- Blog Post
Latina Women in Leadership: Shirley Verónica Cardona (MBA 2012)
scale. HBS played a critical role in equipping me with a general management skill set. The case method, specifically, prepared me to confidently take on work across new industries from consumer goods to travel & tourism to EdTech as well as new functional areas... View Details
- Web
Courses by Faculty Unit - Course Catalog
Solutions for the Poor (Global and Local) (also listed under General Management and Entrepreneurial Management) Kash Rangan Benjamin N. Roth Natalia Rigol Fall 2025 Q1Q2 3.0 Creating Brand Value Julian de Freitas Spring 2026 Q3 1.5... View Details
- 01 Mar 2021
- Blog Post
Exploring Career Passions through Short Intensive Programs – Moving Beyond Direct to Consumer
model” which caught many large incumbents sleeping. Brands came to market with the simple notion of relying on the internet to establish direct connections with consumers that bypassed traditional retailers. Entrepreneurs created loads of... View Details
- 11 Feb 2020
- Sharpening Your Skills
10 Rules Entrepreneurs Need to Know Before Adopting AI
experts from industry. Your team needs both ML engineers (often PhD level) and top software engineers who can productize and deploy AI. (Ideally you want talent who can do both, but good luck finding them!) There's a limited supply of ML engineers and big tech... View Details
Keywords: by Rocio Wu
- Web
Harvard Business School
president of Bestfoods, where was responsible for commercial management of branded food products (Knorr, Hellmann's, Mazola). He went on to help lead the turnaround of the Home & Office Papers division of International Paper. Vernon... View Details
- Web
Sustainable Business Strategy Course | HBS Online
More about what you earn Syllabus 3 Modules, 20-25 Hours Download full syllabus 8 hrs Module 1 The Business Case for Action Understand the business case for change and how to analyze and assess industry disruptions to develop business models that create shared value.... View Details
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
Danaher, a conglomerate with brands in diagnostics, life sciences, and environmental and applied solutions. "Stars practice, and they keep practicing long after they become stars." Toyota employs a system known as the Toyota Production... View Details
- 01 Aug 1998
- News
High Honors
Johnson & Johnson in 1973 and in 1977 joined Standard Brands Incorporated. There she rose to become vice president of marketing for the margarine division. Standard merged with Nabisco in 1981, and in 1987 she was named president of... View Details
- November 2019 (Revised April 2021)
- Technical Note
Rechargeable Batteries, 2017: Gigafactory Wars in the Offing?
By: John R. Wells and Benjamin Weinstock
In 2017, the global market for rechargeable lithium-ion (Li-ion) batteries was 126 gigawatt-hours (GWh) valued at $37 billion, growing by $10 billion in two years. Once confined largely to consumer electronics and appliances, the rapid increase in demand was spurred by... View Details
Keywords: Batteries; Rechargeable Batteries; Lithium-ion; Lithium-ion Batteries; Electric Vehicle; Electric Vehicles; Energy Entrepreneurship; Energy Markets; Energy Storage; Battery; Demand Uncertainty; Demand Forecasting; Supply ＆ Demand; Supply And Demand; Capacity Planning; Tesla; Technological And Scientific Innovation; Technological Change; Technology Change; Technology Commercialization; Policy Change; Subsidies; Power/Energy; Power Grid; Energy Policy; Developing Markets; Alevo; Samsung; LG Chem; CATL; Northvolt; General Motors; Energy; Entrepreneurship; Technological Innovation; Commercialization; Policy; Demand and Consumers; Forecasting and Prediction; Supply and Industry; Emerging Markets; Competitive Strategy; China
Wells, John R., and Benjamin Weinstock. "Rechargeable Batteries, 2017: Gigafactory Wars in the Offing?" Harvard Business School Technical Note 720-371, November 2019. (Revised April 2021.)
- 26 Jun 2017
- Research & Ideas
How Cellophane Changed the Way We Shop for Food
writes. “ Cellophane packages were expected to protect the ‘virginity’ of the content and presented it as pure and untouched. But, in fact, keeping the virginity involved tremendous human manipulation.” Related Reading: The Paradoxical Quest to Make Food Look 'Natural'... View Details
- February 2020
- Case
Leading Change in Talent at L'Oréal
By: Lakshmi Ramarajan, Vincent Dessain and Emer Moloney
Jean-Claude Le Grand just stepped into a new role as Executive Vice-President for Human Resources at the global cosmetics company, L’Oréal. He is now responsible for the hiring, development, promotion, and retention of 83,000 employees worldwide. The highly successful... View Details
Keywords: Advertising; Business Headquarters; Business Divisions; Business Organization; Change; Change Management; Transformation; Competency and Skills; Experience and Expertise; Talent and Talent Management; Demographics; Diversity; Gender; Nationality; Multinational Firms and Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Innovation and Management; Jobs and Positions; Employment; Human Capital; Leadership; Leadership Development; Leadership Style; Leading Change; Management Practices and Processes; Marketing; Brands and Branding; Product Marketing; Organizations; Organizational Change and Adaptation; Organizational Structure; Personal Development and Career; Planning; Strategic Planning; Problems and Challenges; Networks; Social Psychology; Attitudes; Power and Influence; Social and Collaborative Networks; Business Strategy; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; France; Paris
Ramarajan, Lakshmi, Vincent Dessain, and Emer Moloney. "Leading Change in Talent at L'Oréal." Harvard Business School Case 420-106, February 2020.
- 04 Feb 2022
- Blog Post
Learning from the Entrepreneurs-in-Residence as a Harvard MS/MBA Student
positioned to tackle the challenges that come with building a company. During my conversation with Stacey Boyd I learned about the importance of storytelling. Olivela is a luxury brand that embodies philanthropy through every transaction... View Details
- 08 Sep 2020
- Blog Post
2+2 Where Are They Now Spotlight: Ashley Zumwalt-Forbes (MBA 2017)
network-based (fundraising, strategic partnerships, new industry development, etc), and there is no better network to have access to than the HBS alumni network. Additionally, having the “Harvard” brand tied to your name is an immediate... View Details
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
company's flagship Firestone 500 Steel Belt was the most recognized brand in the industry.17 While the decision to leverage existing manufacturing processes allowed rapid market penetration, it also contributed to quality problems with... View Details
- 24 May 2017
- News
Ilene H. Lang, MBA 1973
within three months became one of the most successful brands of its day. When the company abandoned its plan to take AltaVista public, Lang left. “I didn’t agree with the strategy,” she says matter-of-factly. “I wasn’t going to stick... View Details
Keywords: Susan Young
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
should be paying. In the cases when companies are paying them, then the customer sees that their own offset subscription is less expensive and that's true in the app today. If they're buying from these brands that have taken... View Details