Publications

October 1990 (Revised May 1994)
Case

Confederated Pulp & Paper

By: David E. Bell

A rewritten version of an old case that updates the dates and prices and simplifies the economics. The issue is still one of determining a suitable inventory of wood for the mill to last through the winter. View Details

Keywords: History; Supply Chain Management; Spending; Forecasting and Prediction; Economic Growth; Information Management; Pulp and Paper Industry

22 Mar 2011
First Look

First Look: March 22

both requires and depletes self-control resources (Study 4). Taken together, our findings help to explain how otherwise ethical individuals predictably engage in unethical behavior. Download the paper:... View Details

Keywords: Sean Silverthorne

August 2005 (Revised March 2007)
Case

Leitax (A)

By: Noel H. Watson, Rogelio Oliva and Laura Winig

Leitax, a young digital camera manufacturer selling its cameras mainly through retailers, experienced poor matching of inventory availability with demand for new and existing products in 2002. Describes the implementation and details of a consensus forecasting... View Details

Keywords: Demand and Consumers; Supply Chain Management; Forecasting and Prediction; Supply and Industry; Manufacturing Industry; Retail Industry

January 1983 (Revised September 1983)
Case

E.T. Phone Home, Inc.: Forecasting Business Demand

By: John F. Cady and Frank V. Cespedes

Describes a process for forecasting market demand for an emerging technology--cellular radio. The student must critically evaluate the demand model and the market estimates, and modify them as appropriate in order to develop a marketing plan and budget. View Details

Keywords: Budgets and Budgeting; Forecasting and Prediction; Marketing Strategy; Demand and Consumers; Business Processes; Technology

January 2011
Case

The Risk-Reward Framework at Morgan Stanley Research

By: Suraj Srinivasan and David Lane

The case describes the Risk-Reward framework that Morgan Stanley analysts use as a systematic approach to communicate a broader range of fundamental insights about a company rather than the traditional single point estimates. The goal of the framework is to focus the... View Details

Keywords: Financial Statements; Forecasting and Prediction; Equity; Framework; Management Analysis, Tools, and Techniques; Risk Management; Business Processes; Research; Valuation

July 2002
Case

Introducing ... The XFL!

By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman

When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details

Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization

June 2001 (Revised July 2001)
Case

Amazon.com in the Year 2000

By: Krishna G. Palepu and Jeremy Cott

An analyst's critique of Amazon's prospectus from the perspective of its bond holders. View Details

Keywords: Bonds; Accounting Audits; Financial Reporting; Governing and Advisory Boards; Internet and the Web; Forecasting and Prediction; Retail Industry

16 Aug 2017
Research & Ideas

Researchers Use Google Street View to See the Future of Cities

response to the question, “Which place looks safer?” Those pairwise comparisons were converted into ranked scores. Artificial intelligence algorithms were used to teach a computer to predict scores from image features like shapes,... View Details

Keywords: by Michael Blanding; Real Estate

17 Feb 2016
Research & Ideas

Man vs. Machine: Which Makes Better Hires?

learning to predict which candidates will do best in a particular position. The question is, how much should companies weight this information versus the more subjective impression gleaned from job interviews? “Essentially firms [are]... View Details

Keywords: by Michael Blanding; Employment

01 Jun 2022
Blog Post

Climate Stories Episode #6: Climate Change, Peacebuilding, and Business: Lise Grande and Dr. Teagan Blaine, USIP.

change does not intersect with peacebuilding. The realities are there We need to be more honest about what the likely impacts are going to be.” – Dr. Tegan Blaine, Director of Climate, Environment, and Conflict at the U.S. Institute of Peace A series of White Papers... View Details

05 Mar 2018
Working Paper Summaries

Nowcasting Gentrification: Using Yelp Data to Quantify Neighborhood Change

Keywords: by Edward L. Glaeser, Hyunjin Kim, and Michael Luca

2010
Working Paper

Valuation When Cash Flow Forecasts Are Biased

By: Richard S. Ruback

This paper focuses adaptations to the discount cash flow (DCF) method when valuing forecasted cash flows that are biased measures of expected cash flows. I imagine a simple setting where the expected cash flows equal the forecasted cash flows plus an omitted downside.... View Details

Keywords: Forecasting and Prediction; Cash Flow; Cost of Capital; Performance Expectations; Prejudice and Bias; Valuation

Read Now

March 2005
Case

Henkel Iberica (A)

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem

In 2002, Esteban Garriga, customer service director at Henkel Iberica, questions whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their impact on the stock-outs and obsolete inventory. Describes the... View Details

Keywords: Business Subsidiaries; Forecasting and Prediction; Price; Distribution Channels; Strategic Planning; Commercialization; Valuation; Rail Industry; Germany; Spain

October 1993 (Revised February 1995)
Case

Dendrite International

By: Frank V. Cespedes and Marie Bell

Dendrite International is a $23 million (1992 revenues) supplier of sales automation software to pharmaceuticals companies in Europe, Japan, and the United States. The firm's strategy has depended on being a full-service supplier to multinational firms. Impending... View Details

Keywords: Accounting Audits; Cost vs Benefits; Forecasting and Prediction; Marketing Strategy; Risk and Uncertainty; Sales; Competitive Advantage; Information Technology Industry; Japan; Europe; United States

01 Dec 2011
What Do You Think?

Thinking Slow: An Argument for Bureaucracy?

predictable irrationality in citizens and consumers by "nudging" them by means of economic incentives to act in ways that regulators believe are in citizens' best interests. Lest we underplay the significance of this or somehow... View Details

Keywords: by James Heskett

September 2008 (Revised June 2011)
Case

Examining the Adoption of Drug-Eluting Stents

By: Elie Ofek

Marketers are often tasked with exploring the factors that impact the long-run adoption of a new product or technology. The new product under consideration here is the drug-eluting stent: a device which props open a clogged artery to the heart and then releases... View Details

Keywords: Forecasting and Prediction; Marketing Strategy; Product Positioning; Consumer Behavior; Adoption; Medical Devices and Supplies Industry