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Show Results For
- All HBS Web
(2,954)
- People (4)
- News (659)
- Research (1,821)
- Events (4)
- Multimedia (5)
- Faculty Publications (1,092)
- 01 Nov 2010
- Research & Ideas
How IT Shapes Top-Down and Bottom-Up Decision Making
decision-making toward the bottom of the corporate ladder. Communication systems, such as e-mail and instant messaging applications, will push the decision-making process toward the top. And that means developing an IT View Details
Keywords: by Carmen Nobel
- 01 Jun 2008
- News
Alumni Clubs Put Skills to Work
Nearly half of HBS’s 82 clubs and associations sponsor social enterprise programs that put alumni management and leadership skills to work on behalf of local communities and the School, according to a recent survey. Club activities fall... View Details
- 01 Mar 2007
- News
Faculty Books
Capital Rules by Rawi Abdelal (Harvard University Press) How and why did the world shift from an orthodoxy of free capital movements in 1914 to capital controls in 1944 and back again by 1994? Contrary to conventional accounts, Associate Professor Abdelal argues that... View Details
- Web
Online Learning Track Programs | HBS Online
HBS Online is currently offering a Learning Track in: Leadership & Management Strategy Entrepreneurship & Innovation Business in Society Finance & Accounting Marketing What You Earn Certificate of Specialization By completing any three... View Details
- 20 Jul 2022
- News
Wired to be Inspired
scope of his thinking: You can’t talk about success and strategy without also understanding purpose, they said. Gulati was skeptical. But he decided to explore it, and in conversations with leaders like Blackrock CEO Larry Fink and... View Details
- Web
Online AI Course | HBS Online
diverse applications of AI, machine learning, predictive modeling, and data science Explore ethical AI-related challenges to implement it responsibly and manage risks Develop the skills and frameworks to shape your organization’s digital transformation View Details
- 17 Jun 2025
- Blog Post
Alumni in Climate Networking Series: San Francisco - Addressing Extreme Weather, Climate Risk, and Resilience
approaches like parametric insurance and community catastrophe coverage. Barney Schauble (AB ’95), Senior Advisor at Nephila and Principal of Greenthread, brought a global capital markets perspective to the conversation. Having spent... View Details
- May 2011
- Article
Underdog Branding: Why Underdogs Win in Recessions
By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details
Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
- 01 Jun 2016
- News
Prima Datarina
and more experimental pieces, Boston Ballet has to sell tickets, which is easier to do for a Saturday showing of Cinderella, for example, than a Wednesday evening performance of contemporary works. To address that challenge—and engage a broader audience—Hodges turned... View Details
Keywords: Julia Hanna
- 01 Oct 1997
- News
Honorable Mention
has been an institution that educates leaders. Those whom we honor today have been measured against a very high standard: they are leaders in a community of leaders." Clark then announced the award winners and briefly described their... View Details
- Web
Digital Marketing & AI Workshop - Course Catalog
and analyze data. Given the rapid evolution of this field, we’ll emphasize adaptable frameworks and timeless strategies alongside best-in-class tools. Guest speakers from companies such as Adobe, HubSpot, Klaviyo, SEMRush, and OpenAI will... View Details
- December 1992
- Case
BASF: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details
Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany
Greyser, Stephen A., and Norman Klein. "BASF: Corporate Advertising for 1992." Harvard Business School Case 593-021, December 1992.
- 01 Sep 2007
- News
Club Leaders Get a Boost from Campus Conference
managerial tasks while greatly enhancing its ability to communicate via the Web with its members and the worldwide alumni network. On day one, Professor V. Kasturi (“Kash”) Rangan led a case discussion on the particular View Details
- 01 Jun 2014
- News
Clubs Hopping
Amelia Angella (MBA 2001) (Photo courtesy of Amelia Angella) EMPOWERING NONPROFITS While the HBS Association of Boston's Community Action Partners (CAP) program actually began in 1993, they're marking its 20th anniversary this year. "We... View Details
- 26 Mar 2018
- News
Funding Climate Change Solutions
In this video, Ousseynou Nakoulima (MBA 2009), director of the Green Climate Fund, discusses why his organization employs a holistic strategy to its work in developing countries. “The Green Climate Fund is a fund that has been set up by... View Details
- 01 May 2017
- Blog Post
Getting Out of Your Comfort Zone at HBS
years, I wanted to learn more about how top corporate executives developed turnaround strategies for their companies and managed diverse teams. I also wanted to bring back those same strategies and... View Details
- Web
Creating Brand Value - Course Catalog
long-term? What are the opportunities and challenges associated with geographic, target market, product line, and brand extensions? How can brand portfolio strategy and brand architecture increase the value of a firm’s brands? What's the... View Details
- 01 Jun 2013
- News
School of Hard Knocks
Illustration by Richard Downs, Theispot.com When I was in sixth grade, I used to spend recess hiding under a truck in a garage at school. One of the few Caucasian students enrolled in what was my "neighborhood" school—on a Native American reservation in northern... View Details
- Web
Adding Corporate Social Responsibility to the Mix | Social Enterprise | Harvard Business School
Social Responsibility: Strategies to Create Business and Social Value . Levy-Odom has found the experience to be a valuable one. “Being at HBS provided the framework to better coordinate all that we do at Time Inc. and how we present it... View Details
- October 2001
- Supplement
BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design
By: Stefan H. Thomke
Chris Bangle describes how BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies in the very competitive automotive industry, he talks about how BMW is faced with the challenges of changing its... View Details
Keywords: Interpersonal Communication; Management Practices and Processes; Time Management; Product Development; Organizational Change and Adaptation; Problems and Challenges; Competition; Information Technology; Auto Industry
Thomke, Stefan H. "BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design." Harvard Business School Video Supplement 602-802, October 2001.