Publications

August 2004 (Revised February 2006)
Case

Marketing James Patterson

By: John A. Deighton

Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details

Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales

09 Nov 2020
News

Best Business Books 2020: Talent and Leadership

19 Mar 2020
News

Real Leaders: Abraham Lincoln and the Power of Emotional Discipline

19 Apr 2023
Video

How Martine Rothblatt Started a Company to Save Her Daughter

01 May 2024
What Do You Think?

Have You Had Enough?

(Illustration created using image generated by Midjourney, an artificial intelligence tool.) Last month, I posted a column in HBS Working Knowledge titled, “What’s Enough to Make Us Happy?” Over the last few months, I’ve been asking myself the same question: “What’s... View Details

Keywords: by James Heskett

Web

Managing the Future of Work

abilities in others. This shift demands a fundamental rethinking of organizational structure, how businesses approach talent management, and how individuals navigate their careers. Navigating Opportunity: Career Information and Mobility... View Details

2015
Case

Advanced Leadership Pathways: Torsten Thiele and the Global Ocean Trust

By: Rosabeth Moss Kanter and Brian Hoffstein

Following a successful career in finance, Torsten Thiele devoted himself full-time to the challenging cause of ocean conservation and stewardship. In August 2015, Thiele had already come a long way in spearheading initiatives towards the protection of the ocean: from... View Details

Keywords: Environment; Natural Environment; Environmental Sustainability; Pollutants; Science-Based Business; Climate Change; Social Enterprise; Leadership

September 2007
Article

Assessing the Performance of Business Unit Managers

By: J. Bouwens and Laurence van Lent

Using a sample of 140 managers, we investigate the use of various performance metrics in determining the periodic assessment, bonus decisions, and career paths of business unit managers. We show that the weight on accounting return measures is associated with the... View Details

Keywords: Business Units; Managerial Roles; Performance Evaluation

Find at Harvard

29 Feb 2024
HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

biggest sports stage to cementing a legacy as a businessman, entrepreneur, and club owner. What’s the best way to build a team around a top performer? How do you value the asset of a star to the broader organization? And, how can an organization make a star’s power... View Details

Keywords: by Avery Forman; Sports

26 Apr 2023
News

Is AI Coming for Your Job?

Program

Agribusiness Seminar

countries across the globe Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions Who Should Attend Current and rising leaders, ranging from senior... View Details

Keywords: Agriculture; Agriculture

February 2024
Technical Note

A Manager's Introduction to Passion for Work

By: Jon M. Jachimowicz

Today, both organizations and employees are increasingly focused on passion. An analysis of 200 million U.S. job postings found that the use of the word “passion” increased nearly tenfold from 2007 to 2019, while a recent survey of thousands of college-educated workers... View Details

Keywords: Recruitment; Job Search; Goals and Objectives; Interests; Personal Development and Career

Program

Managing Innovation

countries across the globe Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions Who Should Attend Vice presidents, directors, and other senior managers... View Details

Program

Driving Corporate Performance

with accomplished executives from various backgrounds, industries, and countries across the globe Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions... View Details

April 2017 (Revised February 2023)
Case

Helena Rubinstein: Making Up the Modern Woman

By: Geoffrey Jones and Kathy Choi

This case examines the entrepreneurial career of Helena Rubinstein before 1938. Rubinstein is widely considered the single most important female entrepreneur in the United States in the 20th century. She was born in Poland but immigrated to Australia where she started... View Details

Keywords: Female Entrepreneur; Brands and Branding; Luxury; Entrepreneurship; Personal Development and Career; Beauty and Cosmetics Industry

16 Jul 2018
Research & Ideas

Kids of Working Moms Grow into Happy Adults

In 2015, preliminary results of a groundbreaking study found that the daughters of employed mothers often perform better in their eventual careers than the daughters of stay-at-home moms. Now the full study has been released, and it... View Details

Keywords: by Dina Gerdeman

October 2004 (Revised November 2004)
Case

Mavens & Moguls: Creating a New Business Model

By: Myra M. Hart, Victoria Winston and Kristin Lieb

Mavens & Moguls is a "virtual" marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn, learns the business, builds a power network of industry experts and potential customers, and uses this expertise... View Details

Keywords: Internet and the Web; Values and Beliefs; Work-Life Balance; Organizational Structure; Organizational Culture; Operations; Networks; Business Model; Growth Management; Business Growth and Maturation; Entrepreneurship; Growth and Development Strategy; Consulting Industry