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  • 1986
  • Book

Cases in Consumer Behavior

By: F. Stewart DeBruicker, John A. Quelch and Scott Ward
Related
  • 1991
  • Book

Global Marketing Management

By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
Keywords: Globalization; Marketing; Management
Related
  • 26 Sep 2006
  • First Look

First Look: September 26, 2006

AIDS, Fighting Poverty: Customer Centric Marketing in the Generic Antiretroviral Business Authors:Rohit Deshpandé and Zoe Chance Publication:In Business Solutions for the Global Poor: Creating Social and Economic Value, edited by Kash... View Details
Keywords: Sean Silverthorne
  • 09 Sep 2009
  • First Look

First Look: September 9

Social Legitimacy and Global Capitalism Authors:Rawi Abdelal and John G. Ruggie Publication:Chap. 7 in New Perspectives on Regulation, edited by David Moss and John Cisternino,... View Details
Keywords: Martha Lagace
  • 06 Mar 2006
  • Research & Ideas

Winners and Losers at the Olympics

at 500 meters and silver at 1000, he showed his generosity and concern for those less fortunate by contributing his cash rewards from the U.S. Olympic Committee to a global charity that benefits children. Later this month, his picture... View Details
Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports
  • 29 Dec 2014
  • Research & Ideas

Most Popular Articles and Research Papers of 2014

lessons from 2014. What will 2015 bring? Most Popular Articles 2014 Reflecting on Work Improves Job Performance New research by Francesca Gino, Gary Pisano, and colleagues shows that taking time to reflect on our work improves job... View Details
  • 05 Jun 2009
  • Research Event

Business Summit: Niall Ferguson and the Certainty of Uncertainty

Editor's Note: This is a summary of an HBS Business Summit presentation. View a full summary and video of the event on the HBS Centennial Web site linked below. Date of Event: October 13, 2008 Speakers: Niall Ferguson, HBS facultyJohn Quelch, HBS faculty After an... View Details
Keywords: Re: John A. Quelch
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

a free press, real-life horror stories with bearing on policy issues may serve to blunt the power of special interests by informing and catalyzing public opinion. An Exploration of Marketing's Impact on Society: A Perspective Linked to... View Details
Keywords: Martha Lagace
  • 20 Jan 2015
  • First Look

First Look: January 20

to have higher academic achievement and experience greater acceptance by their peers in adolescence. Despite this positive influence on educational outcomes, it is still unclear why some children are more prosocial than others in school.... View Details
Keywords: Sean Silverthorne
  • 09 Jun 2015
  • Sharpening Your Skills

Sharpening Your Skills: Social Media

consumers not only discuss and disseminate branded content, they also create it. Why the ALS Ice Bucket Challenge was a Social Media Blockbuster Most companies should envy the financial and brand awareness brought about by the ALS Ice... View Details
Keywords: Re: Multiple Faculty; Advertising
  • 22 Aug 2006
  • First Look

First Look: August 22, 2006

technological development, corporate strategy, and organizational change. Viewing cartels only as a "conspiracy against the public" short-circuits many important questions and obscures the great variations in objectives, type, and services provided View Details
Keywords: Martha Lagace
  • 30 Jan 2007
  • First Look

First Look: January 30, 2007

  Working PapersDo Employment Protections Reduce Productivity? Evidence from U.S. States Authors:David H. Autor, William R. Kerr, and Adriana D. Kugler Abstract Theory predicts that mandated employment protections may reduce productivity View Details
Keywords: Martha Lagace
  • 05 Sep 2012
  • First Look

First Look: September 5

categorization effect persisted regardless of whether the rewards were presented using a gain or loss frame. Using both moderation and mediation analyses, we found that categorizing rewards had these positive effects on motivation by... View Details
Keywords: Sean Silverthorne
  • 10 Jul 2009
  • Research Event

Business Summit: The Coming World Oil Crisis

Editor's Note: This is a summary of an HBS Business Summit presentation. View a full summary and video of the event on the HBS Centennial Web site linked below. Date of Event: October 13, 2008 Moderator: Richard H.K. Vietor, HBS faculty Speakers: View Details
Keywords: Re: Richard H.K. Vietor; Energy; Utilities
  • 14 Aug 2007
  • First Look

First Look: August 14, 2007

  Working PapersHedge Fund Investor Activism and Takeovers Authors:Robin Greenwood and Michael Schor Abstract We examine long-horizon stock returns around hedge fund activism in a comprehensive sample of 13D filings by portfolio investors... View Details
Keywords: Martha Lagace
  • 14 Apr 2009
  • First Look

First Look: April 14, 2009

fluctuations as the ebb and flow of speculation (A), business (B), and banking (C). The service was directed by C.J. Bullock, who promoted Harvard's forecasting service around the world by forming... View Details
Keywords: Martha Lagace
  • 03 Jul 2012
  • Research & Ideas

HBS Faculty on Supreme Court Health Care Ruling

ensuring the health of their employees and their families by demanding more aggressive requirements from their health plans or they must work directly with large health systems. At this stage in our nation's history we face a clear... View Details
Keywords: Re: Multiple Faculty; Health
  • 20 Dec 2016
  • Research & Ideas

The 10 Most Popular 'Cold Call' Podcasts

your best self forward.     The Key to Keeping Resolutions? Betting Against Yourself Leslie John It’s been a few months since many of us made New Year’s resolutions. Have you stuck with yours? Professor Leslie View Details
Keywords: Re: Multiple Faculty
  • 13 Feb 2007
  • First Look

First Look: February 13, 2007

  Working PapersAdding Bricks to Clicks: The Effects of Store Openings on Sales through Direct Channels Authors:Jill Avery, Mary Caravella, John Deighton, and Thomas Steenburgh Abstract We assess the effect of opening physical retail... View Details
Keywords: Martha Lagace
  • 01 Sep 2015
  • First Look

First Look -- September 1, 2015

PUBLISHED PAPERS forthcoming Advances in Strategic Management Strategy Beyond Markets By: Figueiredo, John de, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, eds. Abstract—Since the early 1990s, strategy beyond markets has... View Details
Keywords: Sean Silverthorne

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