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10 Mar 2009
First Look

First Look: March 10, 2009

focus only on high-profile cases, and that capture theory applies more cleanly to policies that slip under the public's radar screen, we have never seen the economic theory of regulation advertised as "a theory of minor legislative... View Details

Keywords: Martha Lagace

24 Jul 2007
First Look

First Look: July 24, 2007

every evening at their scheduled times, and feared that if television audiences migrated to VOD, their revenues from selling advertising time would decrease. How could Burke and Roberts convince the networks to team up with Comcast and... View Details

Keywords: Martha Lagace

01 Dec 2008
News

A Force for Good

through the Boston medical community, but it set the stage for more major hospital mergers in subsequent years. McArthur served as the founding cochair of the merged entity, Partners HealthCare System, Inc., stepping down in 1996. Jack Connors — cofounder and chairman... View Details

Keywords: Jeffrey L. Cruikshank; Construction of Buildings; Construction; Monetary Authorities-Central Bank; Finance; Hospitals; Health, Social Assistance; Publishing Industries (except Internet); Information; Wood Product Manufacturing; Manufacturing; Rail Transportation; Transportation

Career Coach

Lauren Murphy

Lauren is the Founder and Principal Coach of Pivotal Executive Coaching, partnering with senior business leaders to accomplish their professional and organization goals. She works with executives in technology, healthcare, real estate, consumer products, and financial... View Details

30 Sep 2002
Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

big bucks in the minds of most consumers. We see similar efforts by magazines that advertise their low per-issue prices or insurance companies that break the cost of their premiums down to a low, per-day cost. All these efforts are... View Details

Keywords: by Manda Mahoney

01 Dec 2006
News

The Hard Way

apprentice. (Neither parent ever mastered English, and Russo still speaks Italian with her mother.) As a schoolgirl, she was put in charge of advertising apartment vacancies, collecting rent, and even threatening evictions. Weekends were... View Details

Keywords: Roger Thompson; Business Schools & Computer & Management Training; Educational Services; Administration of Economic Programs; Government

12 Jan 2016
First Look

January 12, 2016

https://cb.hbsp.harvard.edu/cbmp/product/816052-PDF-ENG Harvard Business School Case 616-015 BandPage (A) BandPage CEO James "J" Sider is about to receive results from BandPage's targeted advertising campaign on music streaming... View Details

Keywords: Carmen Nobel

18 Aug 2009
First Look

First Look: August 18

these two relationships may operate in a circular fashion. Second, we consider whether advertising these benefits of charitable giving—asking people to give in order to be happy—may have the perverse consequence of decreasing charitable... View Details

Keywords: Martha Lagace

01 Mar 2006
News

The Producers

on 4,000 screens and try to recoup everything as fast as you can with a blitz of advertising over the first weekend.” Clearly, there are easier ways to earn a living than to produce movies — but few other businesses create a product for... View Details

Keywords: Julia Hanna; Motion Picture and Sound Recording Industries; Information

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

They therefore contemplate a channel incentive program; a special promotion is planned, more trade promotion and advertising are planned, and channel margins are enhanced. This is channel management as most of us know it, but we might as... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

01 Dec 1999
News

Covering the Issues

institutions - like the Bulletin itself - are enduring outgrowths of its solid foundation. Women in the Bulletin While the first women in the Bulletin sold cigarettes in colorfully drawn advertisements in the 1930s, an occasional article... View Details

Keywords: Susan Young, Deborah Blagg, and Garry Emmons

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

aggregates high-quality support resources and uses targeted advertising to connect with those who need help during the pandemic. The platform invites users to search by region or need and select "Get help," "Give help," or "Donate," among... View Details

2016
Book

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

By: John A. Quelch

The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

Consumers, Corporations, and Public... View Details

Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Advertising Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe

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Quelch, John A. Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business. New York: Oxford University Press, 2016.

08 May 2007

First Look

First Look: May 8, 2007

present on both search engines. Download the paper: http://www.benedelman.org/publications/cycling-060703.pdf Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords Authors:Benjamin... View Details

Keywords: Martha Lagace

Web

Past Issues - Alumni

dizzying possibilities Long-Term Investor: Dick Jenrette Q & A: Gustavo Herrero Executive Director, HBS Latin American Research Center Complete Table of Contents April 2000 Getting the Message How the Internet is Changing Advertising A... View Details

23 Feb 2010

First Look

First Look: Feb. 23

significantly. Both numerical simulations and a controlled experiment using regular and edited commercials provide evidence of the benefits of brand pulsing to ward off commercial avoidance. Implications for advertising management and... View Details

Keywords: Martha Lagace

29 Jun 2007

First Look

First Look: June 29, 2007

will be correlated with their types to achieve separation. The model's results have implications for various marketing communication tools such as advertising and sales forces. Motivating Supply Chain Behavior: The Right Incentives Can... View Details

Keywords: Martha Lagace

Web

Supplemental Financial Information | Annual Report 2024

million, or 2 percent, to $304 million, finishing fiscal 2024 slightly below plan. The decrease primarily reflected lower revenue from advertising and from HBP’s Corporate Learning and Harvard Business Press groups, which was partially... View Details

Career Coach

Vincent Dessain

Vincent (HBS MBA’87) draws on more than 25 years of experience as a higher education senior executive at HBS and INSEAD and in the corporate world both in the US and in Europe to counsel students and alumni as they evaluate, prepare for and pursue their career options.... View Details

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Terms of Use | HBS Online

rights; Content that you do not have the right to disclose; Profane, pornographic, obscene, indecent or unlawful content; Advertising or any form of commercial solicitation; Content related to partisan political activities; and Content... View Details

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