Publications

Web

Clarence Kennedy and the Art of Photography | Baker Library

Corporation Records Related to Meroë Morse, Box VII.02, Folder 1. Correspondence over the years between Morse and those who worked in her lab reveals the affectionate bonds Polaroid employees maintained with Morse. Crystal Woodward,... View Details

20 Mar 2000
Research & Ideas

No Place Like Home: America’s Housing Crisis and Its Impact on Business

CEO of the Enterprise Foundation, a nationwide housing and community development nonprofit organization. Harvey explains that exorbitant housing costs encourage young, professional workers to look elsewhere... View Details

Keywords: by Garry Emmons; Construction; Real Estate

Research Summary

Market Triads: A Theoretical and Empirical Analysis of Market Intermediation (Journal for the Theory of Social Behavior, June 2002)

By: Rakesh Khurana

This paper examines the role of executive search firms in CEO search. The paper argues that the numerical shift from two party market transactions (e.g. buyers and sellers) to three party transactions (e.g. buyers, sellers, and third party) transforms market exchanges... View Details

2010
Working Paper

CREATING LEADERS WORKSHOP: Mastering the Principles and Effective Delivery of 'The Ontological Leadership Course' (PDF File of PowerPoint Slides)

By: Werner Erhard, Michael C. Jensen, Kari L. Granger and Joseph J. DiMaggio M.D.

This workshop is designed to support participants in gaining mastery in the delivery of our new course: "Being A Leader and the Effective Exercise of Leadership: An Ontological Model." The Workshop was delivered at the United States Air Force Academy (July 13 - 16,... View Details

Keywords: Curriculum and Courses; Values and Beliefs; Globalization; Policy; Leadership Development; Goals and Objectives; Performance Capacity; Social and Collaborative Networks

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2011
White Paper

Brands Are People Too! Harnessing the Power of Brand Warmth and Competence

By: Chris Malone, Jill Avery and S. T. Fiske

Research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge, and behave towards one another. Understanding how consumers judge brands using social processes akin to those used in... View Details

Keywords: Brands; Brand Management; Customer Relationship Management; CRM; Brand Positioning; Brand Equity; Customers; Customer Focus and Relationships; Customer Satisfaction; Brands and Branding; Marketing; Marketing Communications; Marketing Strategy; Consumer Products Industry

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25 Sep 2017
Research & Ideas

Why Politics is Failing America, and What Business Can Do To Help

pair say, is to get the business community to understand the structural source of Washington’s dysfunction and help begin to fix it. They acknowledge that won’t be easy. In the current environment, some... View Details

Keywords: by Christina Pazzanese, Harvard Gazette

June 2013
Teaching Note

A Politician in a Leather Suit and the Paradox of Japanese Capitalism

By: Karthik Ramanna

Two lost decades later, capitalism in Japan embodies peculiar contradictions—preserving wealth and social stability in the face of declining economic power. Scant transparency in Japanese corporate practices plays an important role in this phenomenon. Sometimes... View Details

Keywords: Japan; Tokyo; Economic Systems; Corporate Accountability; Values and Beliefs; Fairness; Crime and Corruption; Civil Society or Community; Corporate Governance; Economic Slowdown and Stagnation; Tokyo

Web

The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School

important move, is Public Opinion.” 10 Hill argued that “the highest purpose of public relations is to foster and promote understanding among people. For this reason, the art of communication assumes great... View Details

spring 2001
Article

Reinventing Public R&D: Patent Law and Technology Transfer from Federal Laboratories

By: Adam Jaffe and Josh Lerner

Keywords: Research and Development; Law; Patents; Information Technology; Communication

Find at Harvard

February 2024 (Revised April 2024)
Case

Uniswap: Fighting a Vampire Attack (A)

By: Shikhar Ghosh, Shweta Bagai and Liang Wu

This is the first of a three-case series that explores the challenges faced by Uniswap, a key player in the decentralized finance (DeFi) sector. Founded by Hayden Adams, the case traces Uniswap's rapid growth from a simple idea inspired by a Reddit post to becoming one... View Details

20 May 2022
News

Stop Rambling in Meetings — and Start Getting Your Message Across

16 Jul 2021
Blog Post

Staying Under the 1.5°C Threshold: The Role of Government, Business, and Society

change, Yulia Chekunaeva was inspired to “celebrate our planet by having an open dialogue with practical suggestions on specific actions we as business leaders and academics can take to prevent a climate emergency.” Through discussions... View Details

10 Feb 2020
News

Robert L. Beal, Boston Developer and Civic Leader, Dies at 78

Keywords: Real Estate

January 2018 (Revised May 2018)
Case

AT&T Managing Technological Change and the Future of Telephone Operators in the 20th Century

By: Daniel P. Gross and William R. Kerr

By the 1930s, AT&T dominated the American phone industry, serving 10 million telephones and employing over 100,000 switchboard operators. But beginning in the mid-1910s, the company began changing from manually operated switchboards to mechanical switching systems that... View Details

Keywords: AT＆T; Bell Telephone; Phone Lines; Phone Operators; Mechanical Switching; Layoffs; Technological Change; Transition; History; Innovation and Invention; Technological Innovation; Information Technology; Disruption; Change Management; Communications Industry; Telecommunications Industry; United States

April 2012 (Revised May 2012)
Case

EILEEN FISHER: Repositioning the Brand

By: Anat Keinan, Jill Avery, Fiona Wilson and Michael Norton

Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants to target a younger demographic and has revamped its Fall product line to offer more fashionable styles to appeal to... View Details

Keywords: Marketing; Brand Management; Brand Positioning; Market Segmentation And Target Market Selection; Retailing; Fashion; Corporate Social Responsibility; Brands and Branding; Product Positioning; Segmentation; Social and Collaborative Networks; Growth and Development Strategy; Social Media; Retail Industry; Fashion Industry

May 2022
Case

Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Food and Beverage Industry; United States