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  • All HBS Web  (9,983)
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  • September 2008 (Revised May 2010)
  • Supplement

GE's Imagination Breakthrough: The EVO Project

By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
This video features interviews with case protagonists John Dineen, Brett Begole, and Pierre Compte expressing their views on the decision framed by the case. In a second part of the tape the protagonists describe what they decided to do. A third segment features John... View Details
Keywords: Communication Strategy; Decision Choices and Conditions; Innovation and Management; Leading Change; Growth and Development Strategy; Outcome or Result; Green Technology Industry
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Bartlett, Christopher A., Brian J. Hall, and Nicole Bennett. "GE's Imagination Breakthrough: The EVO Project." Harvard Business School Video Supplement 909-801, September 2008. (Revised May 2010.)
  • July 2009 (Revised August 2011)
  • Case

What Happened at Citigroup? (A)

By: Clayton S. Rose and Aldo Sesia
What went wrong at Citigroup? In 1998, the Travelers Group and Citicorp merged to create Citigroup Inc., considered the first true global "financial supermarket" and a business model to be envied, feared, and emulated. By year-end 2006 the firm had a market... View Details
Keywords: Mergers and Acquisitions; Business Model; Decision Choices and Conditions; Globalized Firms and Management; Leadership; Risk Management; Failure; Financial Services Industry
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Rose, Clayton S., and Aldo Sesia. "What Happened at Citigroup? (A)." Harvard Business School Case 310-004, July 2009. (Revised August 2011.)
  • April 2003 (Revised June 2003)
  • Case

Abby Joseph Cohen: A Career Retrospective

By: Ashish Nanda
This case provides a career retrospective as of 2003 on Goldman Sachs strategist Abby Joseph Cohen. It reviews Cohen's career path and progress through key decision points. View Details
Keywords: Decisions; Personal Development and Career
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Nanda, Ashish, and Kristin Lieb. "Abby Joseph Cohen: A Career Retrospective." Harvard Business School Case 903-118, April 2003. (Revised June 2003.)
  • April 2025
  • Case

Breezm: Innovative 3D-Printed Eyewear (A)

By: Juan Alcácer, Brian Mao Fu and Adina Wong
In 2023, Breezm, a South Korean startup, faced a strategic decision about how to grow its innovative 3D-printed, custom-fit eyewear business. Co-founded in 2017 by Zenma Park and Wooseok Sung, Breezm combined facial scanning, AI, and in-house production to solve the... View Details
Keywords: 3D Printing; Eyeyewear; Growth; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Risk and Uncertainty; Expansion; South Korea
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Alcácer, Juan, Brian Mao Fu, and Adina Wong. "Breezm: Innovative 3D-Printed Eyewear (A)." Harvard Business School Case 725-376, April 2025.
  • 2011
  • Teaching Note

UFIDA (D) (TN)

By: F. Warren McFarlan, Ping He, Xiohua Wu and Lijuan Liu
This case describes the financing decisions of a software company at difference stages of its development. Started from 1988 as an individual business, along with the "Reform and Open" policy of China, the firm has experienced tremendous growth, and has become a... View Details
Keywords: Accounting; Computer Software; Emerging Markets; Financial Strategy; IPO; Investments; China; Applications and Software; China
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McFarlan, F. Warren, Ping He, Xiohua Wu, and Lijuan Liu. "UFIDA (D) (TN)." Tsinghua University Teaching Note, 2011.
  • 2015
  • Chapter

The Business Model: Nature and Benefits

By: Ramon Casadesus-Masanell and John Heilbron
This paper considers the nature of the business model and its strategic relevance to negotiations. We elaborate a substantive definition of the business model as decisions enforced by the authority of the firm; this definition enables the analysis of business models... View Details
Keywords: Business Models; Value Capture; Value-Based Business Strategy; Ambivalent Value; Business Model; Value; Negotiation Deal
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Casadesus-Masanell, Ramon, and John Heilbron. "The Business Model: Nature and Benefits." Chap. 1 in Business Models and Modelling. Vol. 33, edited by Charles Baden-Fuller and Vincent Mangematin. Advances in Strategic Management. Emerald Group Publishing, 2015.
  • 29 Mar 2016
  • First Look

March 29, 2016

how today's organizations run. By demonstrating the interconnectivity among the three key pillars of management, students see how decisions impact strategic choices, organizational alignment, and leadership... View Details
Keywords: Sean Silverthorne
  • March 2008
  • Article

Linguistic Network Configurations: Management of Innovation in Design-intensive Firms

By: Claudio Dell'Era, Alessio Marchesi and Roberto Verganti
In today's business and academic arenas, design is more and more viewed as an important strategic resource. In fact, over the last couple of years, we have seen a real explosion in business and research literature that see scholars and companies alike trying to... View Details
Keywords: Networks; Design; Innovation and Management; Product Development
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Dell'Era, Claudio, Alessio Marchesi, and Roberto Verganti. "Linguistic Network Configurations: Management of Innovation in Design-intensive Firms." International Journal of Innovation Management 12, no. 1 (March 2008).

    Teaching AI to Handle Exceptions: Supervised Fine-Tuning with Human-Aligned Judgment

    Large language models (LLMs), initially developed for generative AI, are now evolving into agentic AI systems, which make decisions in complex, real-world contexts. Unfortunately, while their generative capabilities are well-documented, their decision-making... View Details
    • 02 Feb 2022
    • Blog Post

    How I Spent My HBS 2+2 Deferral: Nikki Philip

    At the NFL I was responsible for the holistic wellness of active and retired football players as well as coaches and staff. Did 2+2 change your path or alter your post-undergraduate plans? 2+2 made many of my decisions between undergrad... View Details
    • January 2016 (Revised December 2024)
    • Case

    Airbus Versus Boeing (A)

    By: Ramon Casadesus-Masanell
    Looks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should collaborate on the development of a VLCT (Very Large Commercial Transport) or whether Airbus should develop... View Details
    Keywords: Business Model; Decision Choices and Conditions; Competition; Cooperation; Strategy; Air Transportation Industry
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    Casadesus-Masanell, Ramon. "Airbus Versus Boeing (A)." Harvard Business School Case 716-436, January 2016. (Revised December 2024.)
    • Article

    Divide and Conquer: Competing with Free Technology under Network Effects

    By: Deishin Lee and Haim Mendelson
    We study how a commercial firm competes with a free open source product. The market consists of two customer segments with different preferences and is characterized by positive network effects. The commercial firm makes product and pricing decisions to maximize its... View Details
    Keywords: Profit; Product Launch; Network Effects; Open Source Distribution; Adoption; Competitive Strategy; Competitive Advantage
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    Lee, Deishin, and Haim Mendelson. "Divide and Conquer: Competing with Free Technology under Network Effects." Production and Operations Management 17, no. 1 (January–February 2008): 12–28.
    • September 2006 (Revised November 2006)
    • Supplement

    SUN Brewing (A) (CW)

    The Khemka family of India--founders, managers, and majority owners of Russia-based SUN Brewing--faces a difficult decision in 1998. Following the ruble's massive devaluation in August 1998, the stock price of SUN brewing, which is publicly listed on the Luxemburg... View Details
    Keywords: Financial Crisis; Emerging Markets; Family Business; Financing and Loans; Capital Markets; Decision Choices and Conditions; Food and Beverage Industry; India; Russia
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    Villalonga, Belen, and Raphael Amit. "SUN Brewing (A) (CW)." Harvard Business School Spreadsheet Supplement 207-703, September 2006. (Revised November 2006.)
    • October 2018 (Revised January 2019)
    • Case

    The Financial Crisis: Timothy Geithner and the Stress Tests

    By: Samuel G. Hanson, Robin Greenwood, David Scharfstein and Adi Sunderam
    In February and March 2009, the U.S. economy was in the midst of a terrifying financial and economic crisis. Between the beginning of 2008 and early 2009, four of the 25 largest U.S. financial institutions had failed, and nine of these 25 institutions had taken... View Details
    Keywords: Bailout; Regulation; Stress Test; Financial Crisis; History; Economy; Policy; Governing Rules, Regulations, and Reforms; Decision Making; Banking Industry; Financial Services Industry; Real Estate Industry; United States
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    Hanson, Samuel G., Robin Greenwood, David Scharfstein, and Adi Sunderam. "The Financial Crisis: Timothy Geithner and the Stress Tests." Harvard Business School Case 219-038, October 2018. (Revised January 2019.)
    • October 2023
    • Article

    Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior

    By: Jimin Nam, Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
    Organizations face growing pressure from their consumers and stakeholders to take public stances on sociopolitical issues. However, many are hesitant to do so lest they make missteps, promises they cannot keep, appear inauthentic, or alienate consumers, employees, or... View Details
    Keywords: Brands and Branding; Public Opinion; Social Media; Social Issues
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    Nam, Jimin, Maya Balakrishnan, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior." Special Issue on Consumer Insights from Text Analysis edited by Grant Packard, Sarah G. Moore, and Jonah Berger. Journal of Consumer Psychology 33, no. 4 (October 2023): 632–644.
    • July 2022 (Revised January 2025)
    • Case

    Call of Fiduciary Duty: Microsoft Acquires Activision Blizzard

    By: Jonas Heese, Joseph Pacelli and James Barnett
    In January 2022, Microsoft announces its acquisition of the video game company Activision Blizzard, in a deal valued at $68.7 billion, which would make Microsoft the world’s third largest video game company. The deal came as Activision Blizzard faced gender pay... View Details
    Keywords: Accounting; Goodwill Accounting; Analysis; Decision Making; Talent and Talent Management; Games, Gaming, and Gambling; Ethics; Leadership; Risk and Uncertainty; Mergers and Acquisitions; Lawsuits and Litigation; Entertainment and Recreation Industry; Video Game Industry; North America; California
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    Heese, Jonas, Joseph Pacelli, and James Barnett. "Call of Fiduciary Duty: Microsoft Acquires Activision Blizzard." Harvard Business School Case 123-011, July 2022. (Revised January 2025.)
    • January 2022 (Revised February 2022)
    • Teaching Note

    Universal During COVID: The Future of Theatrical Windows

    By: Hong Luo, Henry McGee and Carol Lin
    The COVID-19 pandemic brought enormous disruption to the movie industry, closing theaters indefinitely by mid-March 2020, halting television and film production, and throwing theatrical release schedules into disarray. Shell had assumed the CEO position at NBC... View Details
    Keywords: COVID-19 Pandemic; Leadership; Decisions; Strategy; Negotiation; Entertainment and Recreation Industry; Media and Broadcasting Industry
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    Luo, Hong, Henry McGee, and Carol Lin. "Universal During COVID: The Future of Theatrical Windows." Harvard Business School Teaching Note 722-420, January 2022. (Revised February 2022.)
    • March 1998 (Revised October 2015)
    • Case

    Hamptonshire Express

    By: V. G. Narayanan and Ananth Raman
    Presents a series of problems that face a newspaper publisher, including inventory level, effort level, subsidy for unsold inventory, and commission for sales. Each problem is accompanied by one or more spreadsheets. Students must make various operational decisions. View Details
    Keywords: Marketing Channels; Motivation and Incentives; Performance; Operations; Problems and Challenges; Decision Making; Sales; Demand and Consumers; Media and Broadcasting Industry; Publishing Industry; United States
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    Narayanan, V. G., and Ananth Raman. "Hamptonshire Express." Harvard Business School Case 698-053, March 1998. (Revised October 2015.)
    • 27 Nov 2006
    • What Do You Think?

    What’s to Be Done About Performance Reviews?

    the other side of personal development." Abbey Mutumba said, "It is better to refer to performance appraisal/reviews as 'personal development reviews' to make the process (fit) more strategically... View Details
    Keywords: by Jim Heskett
    • August 1981
    • Case

    West Point: The Cheating Incident (C)

    By: Leonard A. Schlesinger
    An outline of the Secretary of the Army's decision in the matter of the 1976 cheating scandal at West Point. View Details
    Keywords: Higher Education; Ethics; Judgments; Government Administration; Public Administration Industry; Education Industry
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    Schlesinger, Leonard A. "West Point: The Cheating Incident (C)." Harvard Business School Case 482-006, August 1981.
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