Publications

February 2021 (Revised June 2023)
Case

Henry Ford: Changing the World

By: Robert Simons and Max Saffer

This case traces the rise of Henry Ford from a small farm in Michigan to the controlling shareholder of the Ford Motor Company. The case describes how Ford, as young man, acquired engineering skills and the risks he took as he built and marketed one of the first... View Details

Keywords: Technology; Entrepreneurship; Personal Characteristics; Business Startups; Management; Success; Values and Beliefs; Technological Innovation; Personal Development and Career; Auto Industry; United States; Michigan

20 May 2019
Blog Post

Makeup: How Kenya Hunt Transformed Her Career Through Cosmetics

women, and the only woman of color, on the rig, the social context proved difficult. She asked herself two questions: “how did I get here?” And more importantly, “where do I go next?” The first answer proved easier to find. “In high... View Details

Keywords: Consumer Products / Retail

01 May 2007
First Look

First Look: May 1, 2007

integrated innovation? Our model has firms with limited visibility that either control all aspects of product innovation (integrated innovation) or open their designs to components developed by other players (open innovation). We show... View Details

Keywords: Sean Silverthorne

Web

Asia Pacific - Global

research, but a full range of MBA and Executive Education student programming. Through their ongoing work they have developed important links with governments, academic institutions, and corporations within a region that is assuming an... View Details

February 2004 (Revised March 2006)
Case

Pratt & Whitney: Engineering Standard Work

By: H. Kent Bowen and Courtney Purrington

As the engineering of state-of-the-art jet engines becomes more and more complex, Pratt & Whitney leaders face major competitive problems. Product development projects are not meeting the cost, quality, and lead-time targets. The leadership develops a design,... View Details

Keywords: Design; Engineering; Cost; Knowledge Management; Time Management; Product Launch; Standards; Product Development; Problems and Challenges; Quality; Creativity; Competitive Strategy; Manufacturing Industry

February 2024
Background Note

Frederick Herzberg on Motivating Employees

By: Willy C. Shih

This background note summarizes Frederick Herzberg's development of his motivation-hygiene theory, his theory regarding job enrichment, and how the theory has evolved. This is at the core of extrinsic versus intrinsic motivation. View Details

Keywords: Motivation and Incentives; Theory; Service Industry; Manufacturing Industry; United States

November 1984 (Revised October 1989)
Case

Dow Corning Corp.: Business Conduct and Global Values (A)

Describes the development and ongoing operation of the Business Conduct Committee of Dow Corning Corp. as an example of managing corporate values in a multinational enterprise. View Details

Keywords: Business or Company Management; Values and Beliefs; Multinational Firms and Management; Corporate Social Responsibility and Impact

September 1999 (Revised November 1999)
Case

Explore, Inc.

By: Allen S. Grossman, James E. Austin, Myra M. Hart and Sharon Peyus

Documents the creation of a national before and after-school day care program aimed at bridging the gap between school and parents' work schedules. This high-growth, for-profit social enterprise organization operated in what was historically the domain of nonprofit or... View Details

Keywords: Microeconomics; Growth and Development; Order Taking and Fulfillment; Mission and Purpose; Performance Expectations; Quality; Social Enterprise; Travel Industry

14 Feb 2022
Research & Ideas

Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

themselves. However, the qualities they need to develop aren’t the ones you might expect. You might think an organization in flux needs a steady hand, someone with foresight and experience who plots a sensible route to cautiously and... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology

May 2004 (Revised July 2004)
Case

IBM On Demand Community

By: John A. Quelch

The vice-president of IBM Corporate Community Relations is developing the launch program for IBM On Demand Community, a suite of 140 technology tools designed to enable IBM employees to assist nonprofit community organizations and schools worldwide. View Details

Keywords: Nonprofit Organizations; Social Marketing; Computer Industry

November 2017
Technical Note

21st Century Populism

By: George Serafeim and David Freiberg

While the first decade of the 21st century saw a massive financial crisis that led to significant economic downturn, the second decade saw the rise of political leaders, who built their support upon a political message that championed the common person against the... View Details

Keywords: Populism; Market Efficiency; Market Liberalization; Political Influence; Political Instability; Capital Controls; Partnerships; Coalition; Inequality; Role Of Business In Society; Government Intervention In The Markets; Labor Market; Equality and Inequality; Financial Markets; Social Issues; Immigration; Financial Crisis; Capital Markets; Business and Government Relations

15 May 2015
Research & Ideas

Kids Benefit From Having a Working Mom

workplace is becoming more and more critical as we have two-wage-earning families," McGinn says. "We tend to talk more about inequality in the workplace, and yet the inequality in the home is really stuck." Click Here In developed... View Details

Keywords: by Carmen Nobel

21 Jul 2008
Research & Ideas

Solving the Marketing Resources Allocation Puzzle

combined with more sophisticated methods of analyzing it, provide managers with powerful tools to help them isolate the effects of various marketing instruments. The framework developed by Gupta and Steenburgh helps managers think through... View Details

Keywords: by Sean Silverthorne

October 2011 (Revised January 2012)
Case

LinkedIn Corporation

By: Francois Brochet and James Weber

The case is set at the end of the first public trading day of LinkedIn, an online professional network company. It provides information on the company's business model, financial statements, competitive landscape, and IPO terms, to help the reader critically assess the... View Details

Keywords: Initial Public Offering; Growth and Development; Earnings Management; Risk Management; Valuation; SWOT Analysis; Emerging Markets; Business Model; Information Technology; Competitive Strategy; Web Services Industry

05 Feb 2009
Research & Ideas

In Praise of Marketing

supported the emergence of a diverse array of media for the American consumer to enjoy. Moreover, these investments in marketing attracted talented businesspeople into the marketing field. Best practices in marketing were documented so its effectiveness improved over... View Details

Keywords: by John Quelch; Advertising

September 2010 (Revised August 2011)
Background Note

A Chronology of Integrated Reporting

By: Robert G. Eccles and Michael P. Krzus

This technical note traces the development of integrated reporting through published materials, research, and the formation of various committees. Readers will gain an understanding of how the topics of nonfinancial information, sustainable development, corporate... View Details

Keywords: Integrated Corporate Reporting; Corporate Disclosure; Product Development; Corporate Social Responsibility and Impact; Environmental Sustainability; Social Issues