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Show Results For
- All HBS Web
(3,005)
- People (5)
- News (838)
- Research (1,887)
- Events (4)
- Multimedia (31)
- Faculty Publications (1,074)
- 16 May 2017
- First Look
First Look at New Ideas and Research, May 16
no legal duty to protect or serve the companies whose shares they own; they are shielded by the doctrine of limited liability from legal responsibility for those companies’ debts and misdeeds; they may buy and sell shares without... View Details
Keywords: Re: Multiple Faculty
- 29 Apr 2008
- First Look
First Look: April 29, 2008
strategy, and sales management by exploring the link between a shift in the firm's overall strategy (customer intimacy), the structural implementation of this strategy in the form of the creation of a new distribution company and, finally, the transformation of the... View Details
Keywords: Martha Lagace
- 28 May 2008
- First Look
First Look: May 28, 2008
Information for Euro Elektrische Keramische Vorrichtungen (Euro EKV), GmbH Harvard Business School Exercise 908-033 In a six-party negotiation exercise, the TNDA Corp. plans to sell the Elcer Products Division to one of four potential... View Details
Keywords: Martha Lagace
- 02 Aug 2017
- News
The Atlantic Finds a New Home
(Marvin Joseph/The Washington Post) On Friday, David Bradley (MBA 1977) announced that he would be selling the Atlantic magazine to Laurene Powell Jobs, president of the Emerson Collective and widow of Apple co-founder Steve Jobs. In a... View Details
- 22 Mar 2017
- Research & Ideas
What's the Ideal Frequency for a Sales Quota?
More frequent quotas can motivate underperforming sales reps. StockPhoto Personal selling is a key ingredient in making the American economy go. According to the US Bureau of Labor Statistics, about 10 percent of the labor force in... View Details
Keywords: by Carmen Nobel
- 01 Mar 2016
- News
Case Study: Paper Chase
value proposition—you’re not selling a product but an experience. It’s the ooh and aah of the reveal that’s the excitement and value. As such, your delivery of this experience should also have the same mindset. In this regard, your kiosks... View Details
- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
to recruit the best distributors, and to capture market share from weaker, local competitors. Selling the American dream has paid off handsomely. Eight of the ten most valuable brands in the world, according to the Interbrand consultancy,... View Details
Keywords: by Sean Silverthorne
- 01 Sep 2015
- News
Case Study: Golden Ticket
collateral business. For long-term strategy, the company is weighing two options. One, invest in expanding their client base and extending it beyond the sports market, targeting all kinds of community events like fairs and festivals. The other option? Take those... View Details
- 29 May 2019
- News
Bloomberg: Restoring Our Faith in Business and Government
through philanthropy will open up new opportunities for your career.” Bloomberg also advised graduates not to undervalue their labor force (should they end up in an executive position) and to never self-deal. “Your reputation is everything,” he said. “Don’t View Details
- 06 May 2015
- Research & Ideas
A Flood of Picassos Threatens to Water Down the Art Market
inherited collection before, with the proceeds largely redirected to her many philanthropic efforts. What she has not done before, and said she plans to do soon, is sell a large portion of the remaining works (many of them lesser-known or... View Details
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
began selling one of its beer brands in Argentina five years ago, executives believed success lay in replicating the methods that had led to a strong business in Brazil, said sales officer Carlo Alves de Brito. "In the first year [in... View Details
Keywords: by Julie Jette
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
Illustration by Alvaro Dominguez The Los Angeles–based startup Stell was borne of a pain point almost as old as recorded history itself: paperwork. One of Stell’s cofounders, Malory McLemore (MBA 2022), had landed a job as an engineer at Airbus after earning a... View Details
- Web
Trade Catalogs - The Art of American Advertising
salesmen. “Numbers of firms selling at wholesale . . . have discarded traveling salesmen altogether and are now selling by catalogue,” Sidney Sherman noted in his 1900 study of advertising in the United... View Details
- 26 Oct 2017
- News
Can Farming Save the Planet?
work on it. I have an answer for climate change.’ I was stunned and didn’t really believe him. But it turns out, he did know.” Wiviott was particularly puzzled as to why, if the solution was so simple, no one else was already doing it. He spent two years looking at the... View Details
- 29 Jan 2019
- Research & Ideas
'Green Bonds' May Be Our Best Bet for Environmental Damage Control
Municipalities have been selling bonds to pay for public works projects—fire stations, parking garages,sewage treatment systems—for 200 years. It’s only in the past decade or so, however, that they’ve been selling them with an extra perk: helping the environment. In... View Details
- 16 Apr 2001
- Research & Ideas
Depression or Euphoria? Navigating the Market’s Mood Swings
Stevenson said the recent technology sector market crash should teach future entrepreneurs to build companies to last rather than to sell, and to think about more than simply selling a product. We're never going to go back to the slow and... View Details
Keywords: by Carrie Levine
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
infrequently or because there is low perceived differentiation among the options. Think about all of Dupont's ingredient brands for clothing, from Rayon through Lycra. 4. The final products are complex, assembled from components supplied by multiple firms who may View Details
- 25 Jun 2024
- News
On the Move: Alexis DePree (MBA 2007)
When Nordstrom announced the promotion of Alexis DePree (MBA 2007) to COO in early June, media outlets noted DePree’s expanded, end-to-end role in managing operations and customer experience in an increasingly complex retail environment. DePree joined Nordstrom in... View Details
- 01 Mar 2019
- News
Action Plan: Fruit of the Vine
authenticity, and consistency.” Don’t take sales for granted. “It sounds obvious, but if you make the wine, you’ve got to sell the wine. As a small business owner, you can really get into a trap of providing hospitality; people can love... View Details
Keywords: Ryan Jones
- 01 Jun 2007
- News
The Show Goes On
hoping to sell 2,000 tickets at $30 each. That’s close to our $70,000 operating budget. This year, we had some savvy negotiators who bargained with our lighting and sound vendors and managed to get a 10 percent reduction in price. Another... View Details