Publications

February 2017
Case

Dick's Sporting Goods

By: Rajiv Lal, Jose B. Alvarez and Matthew G. Preble

Edward Stack, chairman and CEO of Dick’s Sporting Goods (DKS), faced a rapidly changing sporting goods landscape in October 2016. Two large competitors—The Sports Authority and Sport Chalet—had folded earlier that year, and DKS had to contend with increasingly robust... View Details

Web

Advisory Board - Entrepreneurship

Mr. Meakem is married with five children. Mick Mountz (MBA 1996) Kiva Systems Mick founded Kiva Systems in January 2003 after spending time in high tech product development, manufacturing, operations, and marketing. With a unique blend of... View Details

John A. Deighton

John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details

Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products

21 Feb 2012
First Look

First Look: Feb. 21

multinational, dispersed shareholder, and private-equity owned firms are typically well managed. Stronger product market competition and higher worker skills are associated with better management practices. Less regulated labor markets... View Details

Keywords: Sean Silverthorne

July 2002 (Revised March 2003)
Case

Avon.com (A)

Avon has always sold its products through a large independent direct-selling organization. However, it is now considering whether it should sell directly to the consumer. The company's independent representatives number 500,000 in the United States alone. Yet, there... View Details

Keywords: Organizational Change and Adaptation; Marketing Strategy; Internet and the Web; Salesforce Management; Marketing Channels; Beauty and Cosmetics Industry

04 Sep 2007
Research & Ideas

Jumpstarting Innovation: Using Disruption to Your Advantage

wallet" by adding new business models—for example, if you currently have a product business, can you add information, services, or solutions? Can you expand into adjacent businesses by either taking over activities that used to be... View Details

Keywords: by Lynda M. Applegate

Web

Strategy Curriculum - Faculty & Research

and how to sustain competitive advantage. How to generate superior value for customers by designing the optimum configuration of the product mix and functional activities. How to balance the opportunities and risks associated with dynamic... View Details

25 Oct 2016
First Look

October 25, 2016

on how they communicate with the capital markets and how the markets respond to the disclosure event. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51752 Carbon Tariffs: Effects in Settings with Technology Choice... View Details

Keywords: Sean Silverthorne

03 Mar 2008
Research & Ideas

Marketing Your Way Through a Recession

Must-have features of yesterday are today's can-live-withouts. Trusted brands are especially valued and they can still launch new products successfully, but interest in new brands and new categories fades. Conspicuous consumption becomes... View Details

Keywords: by John Quelch

September 2024
Case

Xendit: Hiring for Growth

By: Jeffrey F. Rayport, Steve Castano, Quoc Anh Nguyen and Claire Wu

In 2019, Xendit, a growth-stage Southeast Asia (SEA) fintech venture based in Jakarta, was looking to hire a Head of Sales and Head of Product to lead its next phase of growth. Founded by Moses Lo and Tessa Wijaya, Xendit provided payment infrastructure, modeling... View Details

Keywords: Fintech; Financing and Loans; Entrepreneurship; Jobs and Positions; Sales; Product; Growth and Development; Selection and Staffing; Organizational Culture; Expansion; Technology Industry; Technology Industry; Southeast Asia; Indonesia; Philippines

March 1998 (Revised November 1999)
Case

USA TODAY Online

By: John A. Deighton and Anthony St. George

How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details

Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry

Find at Harvard

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

their own versions of it. Rethinking the discovery problem The rise of the internet democratized the publishing and distribution of information and entertainment. In the process, it created an enormous discovery problem. Those with an idea or View Details

Keywords: by John Deighton and Leora Kornfeld

September 2024
Exercise

Finding Your 'Jagged Frontier': A Generative AI Exercise

By: Mitchell Weiss

In 2023 a set of scholars set out to study the effect of artificial intelligence (AI) on the quality and productivity of knowledge workers—in this specific instance, management consultants. They wanted to know across a range of tasks in a workflow, which, if any, would... View Details

Keywords: AI and Machine Learning; Performance Productivity; Performance Evaluation; Consulting Industry

Web

Faculty & Researchers - Managing the Future of Work

Management Practice in Business Administration at the Harvard Business School in Boston, Massachusetts. He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs. Willy’s... View Details

10 Feb 2023
Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

study by Michael Luca, Harvard Business School’s Lee J. Styslinger III Associate Professor of Business Administration, in collaboration with Susan Athey, the economics of technology professor at Stanford Graduate School of Business;... View Details

Keywords: by Scott Van Voorhis; Technology; Technology

October 2007
Case

iPhone vs. Cell Phone

By: David B. Yoffie and Michael Slind

The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of digital music players with mobile phones). The iPhone combined an iPod music player, a cell phone, and a mobile Internet device, along with a camera and other... View Details

Keywords: Communication Technology; Music Entertainment; Product Launch; Partners and Partnerships; Mobile and Wireless Technology; Communications Industry; Music Industry