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  • All HBS Web  (12,980)
    • People  (32)
    • News  (2,321)
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    • Events  (98)
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  • 22 Feb 2008
  • Working Paper Summaries

Consumer Demand for Prize-Linked Savings: A Preliminary Analysis

Keywords: by Peter Tufano, Nick Maynard & Jan-Emmanuel De Neve; Financial Services
  • January 2004
  • Background Note

Why Developers Don't Understand Why Consumers Don't Buy

By: John T. Gourville
Looks at the psychological biases developers bring to the new product development process. Identifies three reasons why developers may do a poor job of identifying the demand for an innovative, new concept or product: (1) the self-selection bias, (2) differing initial... View Details
Keywords: Customer Focus and Relationships; Innovation and Invention; Knowledge Management; Product Marketing; Consumer Behavior; Product Development; Perspective; Prejudice and Bias
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Gourville, John T. "Why Developers Don't Understand Why Consumers Don't Buy." Harvard Business School Background Note 504-068, January 2004.
  • December 2004 (Revised February 2005)
  • Case

Exporting Spanish Olive Oil to the U.S. Market

By: Ray A. Goldberg, Hal Hogan and Miguel Angel Llano Irusta
Spain is the largest olive oil producer, yet it sells much of its product to Italy, where it is repackaged as Italian olive oil. The decision maker in the case wants to develop Spain as the olive oil leader not just in production but in quality and value added. He... View Details
Keywords: Plant-Based Agribusiness; Trade; Goods and Commodities; Demand and Consumers; Supply and Industry; Brands and Branding; Decisions; Customization and Personalization; Product Design; Product Development; Marketing Strategy; Product Marketing; Agriculture and Agribusiness Industry; Food and Beverage Industry; Spain; United States; Italy
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Goldberg, Ray A., Hal Hogan, and Miguel Angel Llano Irusta. "Exporting Spanish Olive Oil to the U.S. Market." Harvard Business School Case 905-408, December 2004. (Revised February 2005.)

    Ananth Raman

    Ananth Raman is a professor in the Technology and Operations Management area where he has taught courses on various aspects of Operational Excellence—supply chain management, technology and operations management, and service operations—to MBA students... View Details

    Keywords: apparel; retailing; software
    • April 1998 (Revised January 2007)
    • Case

    Arrow Electronics, Inc.

    By: Das Narayandas
    Deals with the issue of cross-selling and managing a portfolio of products and services in business markets. Arrow/Schweber (A/S), a subsidiary of electronic parts distributor Arrow Electronics, has a portfolio of products that differ in the amount of value added by... View Details
    Keywords: Distribution Channels; Internet and the Web; Problems and Challenges; Change Management; Electronics Industry
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    Narayandas, Das. "Arrow Electronics, Inc." Harvard Business School Case 598-022, April 1998. (Revised January 2007.)
    • December 1998
    • Supplement

    Vermeer Technologies: Realizing the Dream

    By: Ashish Nanda
    The Vermeer team discusses the organizational and strategic challenges they confront as product development and marketing proceed at the breakneck pace of "Internet time." View Details
    Keywords: Product Development; Product Marketing
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    Nanda, Ashish. "Vermeer Technologies: Realizing the Dream." Harvard Business School Video Supplement 899-507, December 1998.
    • July 1995 (Revised April 1996)
    • Case

    Cambridge Technology Partners (A)

    By: Teresa M. Amabile, George P. Baker III and Michael Beer
    Cambridge Technology Partners uses a highly innovative product strategy, supported by a human resources strategy, that has been very successful. However, high growth rates jeopardize product quality while tension about relative compensation levels between sales and... View Details
    Keywords: Growth Management; Compensation and Benefits; Organizational Culture; Quality; Human Resources; Relationships; Innovation and Invention; Consulting Industry; Massachusetts
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    Amabile, Teresa M., George P. Baker III, and Michael Beer. "Cambridge Technology Partners (A)." Harvard Business School Case 496-005, July 1995. (Revised April 1996.)
    • 01 Nov 2014
    • News

    Smart Connected Products: Killing Industries, Boosting Innovation

    • October 1993 (Revised September 1994)
    • Case

    Becton Dickinson: Worldwide Blood Collection Team

    By: Christopher A. Bartlett and Kathleen Scharf
    Describes Becton Dickinson's evolving attempt to develop products and strategies to meet worldwide competitive and market needs. Traces the evolution of a classic parent company-led product-market strategy to truly transnational product and strategy development.... View Details
    Keywords: Global Strategy; Product Development; Innovation and Management; Competitive Advantage; Multinational Firms and Management
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    Bartlett, Christopher A., and Kathleen Scharf. "Becton Dickinson: Worldwide Blood Collection Team." Harvard Business School Case 394-072, October 1993. (Revised September 1994.)
    • August 2014 (Revised October 2014)
    • Case

    Beyoncé

    By: Anita Elberse and Stacie Smith
    In December 2013, music superstar Beyoncé is about to surprise her fans with the release of her self-titled album. The team at her company Parkwood Entertainment, which general manager Lee Anne Callahan-Longo described as "a management, music, and production company... View Details
    Keywords: Marketing; Beyoncé; Internet and the Web; Music Entertainment; Distribution Channels; Product Launch; Music Industry
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    Elberse, Anita, and Stacie Smith. "Beyoncé." Harvard Business School Case 515-036, August 2014. (Revised October 2014.)
    • Career Coach

    Parul Singh

    As the president of HBS Tech Club, Parul can help point students to resources and opportunities available at HBS for preparing for interviews with technology companies, and new job opportunities. Parul can also provide insight as to what tech companies look for in... View Details
    • May 1993 (Revised January 1994)
    • Case

    Cummins Engine Company, The: Starting Up "B" Crankshaft Manufacturing at the San Luis Potosi Plant

    By: Robert H. Hayes
    Cummins Engine Co. is starting up production of diesel engine crankshafts in its plant in central Mexico. This operation requires much tighter tolerances than any product previously produced at the plant, and the young (recent MBA) manager who is in charge of the... View Details
    Keywords: Decision Choices and Conditions; Production; Cross-Cultural and Cross-Border Issues; Emerging Markets; Problems and Challenges; Industrial Products Industry; Mexico; Alabama
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    Hayes, Robert H. Cummins Engine Company, The: Starting Up "B" Crankshaft Manufacturing at the San Luis Potosi Plant. Harvard Business School Case 693-121, May 1993. (Revised January 1994.)
    • March 2022
    • Supplement

    GrowSari (B)

    By: Brian Trelstad, Cam Carag and Michi Ferreol
    Case supplement for HBS Case No. 322-036. Reymund (ER) Rollan and Shivapratim (Shiv) Choudhury, founders of the digital technology platform GrowSari, were at a crossroads. The feedback from their initial product roll-out were not what they had expected, and they needed... View Details
    Keywords: Fast Moving Consumer Goods; Product Launch; Information Technology; Analytics and Data Science; Digital Platforms; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Philippines
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    Trelstad, Brian, Cam Carag, and Michi Ferreol. "GrowSari (B)." Harvard Business School Supplement 322-037, March 2022.
    • 24 Aug 2015
    • Working Paper Summaries

    Multi-Product Duopoly with Cross-Product Cost Interdependencies

    • January 1973 (Revised March 2006)
    • Case

    Tyler Abrasives, Inc.

    Involves multinational pricing policy. Should a multinational industrial products supplier, with plants on several continents, grant a single worldwide price on given products to multinational customers who purchase on several continents? If so, what should the... View Details
    Keywords: Organizational Change and Adaptation; Marketing Strategy; Price; Multinational Firms and Management; Sales; Industrial Products Industry
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    Sorenson, Ralph Z. "Tyler Abrasives, Inc." Harvard Business School Case 573-039, January 1973. (Revised March 2006.)
    • September 2024 (Revised October 2024)
    • Case

    Anker Innovations (A)

    By: Feng Zhu, Jiangyong Lu and Nancy Hua Dai
    An Amazon-native brand, Anker is the world’s No. 1 mobile charging brand and a leading consumer electronics company. Over the years, Anker developed an effective model of proving new products online first by leveraging customer insights from its proprietary Voice of... View Details
    Keywords: Decision Choices and Conditions; Product; Distribution; Product Launch; Consumer Products Industry; Consumer Products Industry
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    Zhu, Feng, Jiangyong Lu, and Nancy Hua Dai. "Anker Innovations (A)." Harvard Business School Case 625-057, September 2024. (Revised October 2024.)
    • June 2005 (Revised August 2013)
    • Case

    Amazon.com's European Distribution Strategy

    By: Janice Hammond and Claire Chiron
    Describes how Amazon's distribution system evolved from the company's inception. In 2003, Amazon Europe must decide how to reconfigure its distribution network in light of expected growth, products proliferation, and geographical expansion in Europe. Examines how... View Details
    Keywords: Business Model; Decision Choices and Conditions; Growth and Development; Business or Company Management; Growth and Development Strategy; Supply and Industry; Distribution; Supply Chain; Risk and Uncertainty; Expansion; Web Services Industry
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    Hammond, Janice, and Claire Chiron. "Amazon.com's European Distribution Strategy." Harvard Business School Case 605-002, June 2005. (Revised August 2013.)
    • January 1998 (Revised April 1998)
    • Case

    Lincoln Electric: Venturing Abroad

    By: Christopher A. Bartlett and Jamie O'Connell
    Lincoln Electric, a 100-year-old manufacturer of welding equipment and consumables based in Cleveland, Ohio, motivates its U.S. employees through a culture of cooperation between management and labor and an unusual compensation system based on piecework and a large... View Details
    Keywords: Acquisition; Restructuring; Transformation; Construction; Compensation and Benefits; Management; Market Entry and Exit; Labor and Management Relations; Competitive Advantage; Expansion; Manufacturing Industry; Ohio
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    Bartlett, Christopher A., and Jamie O'Connell. "Lincoln Electric: Venturing Abroad." Harvard Business School Case 398-095, January 1998. (Revised April 1998.)
    • January 2008
    • Teaching Note

    Lenovo: Building A Global Brand (TN)

    By: John A. Quelch and Carin-Isabel Knoop
    Teaching Note for [insert case product number]. View Details
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    Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand (TN)." Harvard Business School Teaching Note 508-059, January 2008.
    • September 2020
    • Article

    Creativity, Artificial Intelligence, and a World of Surprises

    By: Teresa M. Amabile
    In recent years, progress has been made toward AI Creativity, which I define as the production of highly novel, yet appropriate, ideas, problem solutions, or other outputs by autonomous machines. I argue that organizational researchers of creativity and innovation... View Details
    Keywords: Artificial Intelligence; AI Creativity; Computer Science; Organizational Behavior; Psychology; Creativity; Technological Innovation; AI and Machine Learning
    Citation
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    Amabile, Teresa M. "Creativity, Artificial Intelligence, and a World of Surprises." Academy of Management Discoveries 6, no. 3 (September 2020): 351–354.
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