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Show Results For
- All HBS Web
(4,582)
- People (4)
- News (1,308)
- Research (1,894)
- Events (47)
- Multimedia (111)
- Faculty Publications (1,257)
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- 08 May 2007
- First Look
First Look: May 8, 2007
Economic Review 97, no. 1 (March 2007): 242-259 Abstract We investigate the "generalized second-price" auction (GSP), a new mechanism used by search engines to sell online advertising. Although GSP looks similar to the... View Details
Keywords: Martha Lagace
- 17 Dec 2013
- First Look
First Look: December 17
two studies from an online labor market in the United States, and (3) a laboratory experiment. Our findings suggest that worker productivity is higher on bad rather than good weather days and that cognitive distractions associated with... View Details
Keywords: Carmen Nobel
- 20 Dec 2016
- First Look
December 20, 2016
Dubra, and Alejandro Lagomarsino Abstract—We analyze the role of people’s beliefs about the rich in the determination of public policy in the context of a randomized online survey experiment. A question we study is the desirability of... View Details
Keywords: Carmen Nobel
- 17 Jan 2012
- First Look
First Look: January 17
Business School Case 812-040 Moda Operandi is a startup in the fashion industry. The firm organizes online trunk shows of designers' collections, allowing its members to directly order clothes from the collections shown in Fashion Weeks... View Details
Keywords: Sean Silverthorne
- 05 Aug 2008
- First Look
First Look: August 5, 2008
complicate the connection between market exchange and value creation. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu /b01/en/common/item_detail.jhtml?id=908068 MySpace Harvard Business School Case 708-499 The case, set in late 2007, examines what... View Details
Keywords: Martha Lagace
- 19 Jun 2007
- First Look
First Look: June 19, 2007
Intrapersonal Conflict Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study demonstrating systematic differences between how people anticipate preferences and their subsequent preferences. We examine the film rental and... View Details
Keywords: Martha Lagace
- 06 Mar 2012
- First Look
First Look: March 6
isolate elements that cause people to stop watching and to find ones that keep them engaged. In addition, they make it possible to determine what kinds of ads are most likely to be shared and what types of people are most likely to share them. Here are five big... View Details
Keywords: Sean Silverthorne