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  • All HBS Web  (8,958)
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  • January 2008 (Revised November 2009)
  • Case

Linear Air: Creating the Air Taxi Industry

Linear Air is an air taxi start-up established to take advantage of the emergence of Very Light Jets, which incorporate new technology that cuts jet operating costs by about 40%. Air taxis could make use of the 5400 smaller regional airports throughout the US,... View Details
Keywords: Business Model; Business Startups; Entrepreneurship; Disruptive Innovation; Product Launch; Industry Structures; Competition; Air Transportation Industry
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Tripsas, Mary, Davin Chow, Adam Prewett, and Kevin Yttre. "Linear Air: Creating the Air Taxi Industry." Harvard Business School Case 808-107, January 2008. (Revised November 2009.)
  • 2004
  • Working Paper

Thinking About Technology: Applying a Cognitive Lens to Technical Change

We apply a cognitive lens to understanding technology trajectories across the life cycle by developing a coevolutionary model of technological frames and technology. Applying that model to each stage of the technology life cycle, we identify conditions under which a... View Details
Keywords: Design; Fluctuation; Technology; Perception
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Kaplan, Sarah, and Mary Tripsas. "Thinking About Technology: Applying a Cognitive Lens to Technical Change." Harvard Business School Working Paper, No. 04-039, January 2004. (Revised September 2006, August 2007, April 2008.)
  • July 2020 (Revised January 2021)
  • Case

Pattern Brands

By: Sunil Gupta, Elie Ofek and Julia Kelley
In March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies—such as inability to scale and... View Details
Keywords: Direct-to-consumer; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Business Model; Business Startups; Growth and Development Strategy; Demand and Consumers; Business Strategy; Diversification; Competitive Advantage; Consumer Products Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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Gupta, Sunil, Elie Ofek, and Julia Kelley. "Pattern Brands." Harvard Business School Case 521-009, July 2020. (Revised January 2021.)
  • June 1996
  • Case

Armscor: Life After Apartheid?

After taking office, South Africa's new president, Nelson Mandela, must decide whether to dismantle or support Armscor, South Africa's state-owned arms company, which has been a pillar of the apartheid regime. Complicating matters is the fact that the arms industry was... View Details
Keywords: Values and Beliefs; Competitive Advantage; State Ownership; Government Administration; Business and Government Relations; Public Administration Industry; South Africa
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Enright, Michael J., Stephan Boden, and Benjamin Smith. "Armscor: Life After Apartheid?" Harvard Business School Case 796-186, June 1996.
  • January 1992 (Revised December 1994)
  • Background Note

Note on E-Mail and Privacy: U.S. Law and Company Policies

By: Lynn S. Paine
Describes the legal landscape of employee privacy as it applies to e-mail interception: the various legal theories on which a privacy claim might be based and proposed federal legislation relevant to the subject. Also describes the policies companies like UPS,... View Details
Keywords: Risk and Uncertainty; Information; Rights; Government Legislation; Internet and the Web; Interpersonal Communication; Ethics; Theory; Policy; Employees
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Paine, Lynn S. "Note on E-Mail and Privacy: U.S. Law and Company Policies." Harvard Business School Background Note 392-074, January 1992. (Revised December 1994.)
  • November 1988 (Revised July 1998)
  • Case

WaterTest Corporation

Describes the founding and subsequent growth of WaterTest, a New Hampshire firm run by a entrepreneur with little business background. Three Harvard Business School students are working on a project to help the firm refine its marketing strategy. The students collect a... View Details
Keywords: Business Startups; Customers; Entrepreneurship; Data and Data Sets; Marketing Strategy
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Roberts, Michael J., Chuck Davis, William (Bill) Haylon, and Daniel F. Riley. "WaterTest Corporation." Harvard Business School Case 389-022, November 1988. (Revised July 1998.)
  • 13 Oct 2021
  • News

A Transactional Approach to Power

  • 09 Jul 2018
  • Video

Triston Francis (MBA 2019)

  • 07 Apr 2022
  • Blog Post

Product Management at HBS: Roll Up Your Sleeves and Learn by Doing

helped me to develop a new vernacular, get my “hands dirty” with product management, and grow the confidence to explore new horizons in the video game industry. My key... View Details
  • 10 Apr 2014
  • Research & Ideas

John Kotter’s Plan to Accelerate Your Business

To succeed in today's fast-moving economy, traditional corporate structures are holding back companies, even great companies, from being creative enough and speedy enough to compete effectively. What's needed, argues Harvard Business School Professor John P. Kotter in... View Details
Keywords: by Kim Girard
  • January 1999
  • Case

State Street Corporation: Leading with Information Technology (B)

By: Stephen P. Bradley and Kelley Porter
With Multi-currency HORIZON, a real-time multi-currency accounting system that replaced the traditional batch-oriented single-currency accounting system, successfully launched, State Street Corp. (State Street) began to focus on growing the scope of its business... View Details
Keywords: Accounting; Trends; Global Strategy; Growth and Development Strategy; Competitive Strategy; Information Technology; Value Creation; Financial Services Industry
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Bradley, Stephen P., and Kelley Porter. "State Street Corporation: Leading with Information Technology (B)." Harvard Business School Case 799-034, January 1999.
  • 12 Sep 2018
  • Blog Post

Optimizing the Coaching Experience for Midcareer Professionals

Most HBS students are aware of the complementary coaching opportunities available through Career & Professional Development (CPD). Yet many of them, and their alumni colleagues, may not know that coaching remains available to them... View Details
  • October 1986 (Revised July 2010)
  • Case

Karen Leary (A)

By: Linda A. Hill
Describes the evolution of the working relationship of Karen Leary, a new manager of a Merrill Lynch retail branch, and Ted Chung, a new financial consultant in the branch. Leary has some concerns about her working relationship with Chung and with his performance.... View Details
Keywords: Management Style; Employee Relationship Management; Decision Choices and Conditions; Personal Development and Career; Performance Evaluation; Diversity; Financial Services Industry
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Hill, Linda A. "Karen Leary (A)." Harvard Business School Case 487-020, October 1986. (Revised July 2010.)
  • 02 Dec 2002
  • Research & Ideas

The Secret of How Microsoft Stays on Top

that required the firm to rethink its strategy. We chose to examine the rise of the World Wide Web, given that this transition brought about the rise of a new product category—the Web browser. Microsoft therefore needed to View Details
Keywords: by Sean Silverthorne
  • 01 Aug 2006
  • First Look

First Look: August 1, 2006

  Working PapersUnfinished Business: The Impact of Race on Understanding Mentoring Relationships Authors:Stacy Blake-Beard, Audrey Murrell, and David Thomas Abstract W.E.B. DuBois's 1903 words are prophetic, as he proclaims the importance of an issue with which we are... View Details
Keywords: Sean Silverthorne
  • March–April 2019
  • Article

A Recombination-Based Internationalization Model: Evidence from Narayana Health's Journey from India to the Cayman Islands

By: Budhaditya Gupta and Tarun Khanna
Internationalizing firms often find developing host-country resources challenging as they simultaneously attempt to replicate the resources that worked well in their home country and adapt them to fit the context of the host country. On the basis of a longitudinal... View Details
Keywords: Recombination; Internationalization; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Health Care and Treatment; India; Cayman Islands
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Gupta, Budhaditya, and Tarun Khanna. "A Recombination-Based Internationalization Model: Evidence from Narayana Health's Journey from India to the Cayman Islands." Organization Science 30, no. 2 (March–April 2019): 405–425.
  • July 2012 (Revised January 2014)
  • Case

HGRM: Bringing Back High Touch Hospitality

By: Lynda M. Applegate and Gabriele Piccoli
The case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four-star urban hotels located in Lugano, Switzerland, and the other in Milan, Italy. Having developed an extensive customer service and operations information system,... View Details
Keywords: Entrepreneurship; Customer Relationship Management
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Applegate, Lynda M., and Gabriele Piccoli. "HGRM: Bringing Back High Touch Hospitality." Harvard Business School Case 813-019, July 2012. (Revised January 2014.)
  • February 2010 (Revised December 2010)
  • Case

Google Inc. (Abridged)

By: Benjamin Edelman and Thomas R. Eisenmann
Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats it poses to Yahoo, Microsoft, and others. Asks what Google should do next. One... View Details
Keywords: Business Model; Corporate Entrepreneurship; Corporate Governance; Organizational Culture; Organizational Structure; Competitive Strategy; Search Technology; Web Services Industry
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Edelman, Benjamin, and Thomas R. Eisenmann. "Google Inc. (Abridged)." Harvard Business School Case 910-032, February 2010. (Revised December 2010.)
  • November 2011 (Revised December 2012)
  • Case

Rent the Runway

By: Thomas R. Eisenmann and Laura Winig
Two months after a successful launch in November 2009, the cofounders of Rent the Runway (RTR), a website that rented designer dresses, are debating whether to grow their startup at a measured pace and focus on improving operational effectiveness, or raise a new round... View Details
Keywords: Lean Startup; Electronic Commerce; Fashion; Expansion; Business Startups; Growth and Development Strategy; E-commerce; Fashion Industry
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Eisenmann, Thomas R., and Laura Winig. "Rent the Runway." Harvard Business School Case 812-077, November 2011. (Revised December 2012.)
  • November 2007 (Revised May 2008)
  • Case

Creativity under the Gun at Litmus Corporation

By: Teresa M. Amabile and Yana Litovsky
Teaches students to diagnose the circumstances under which time pressure can facilitate or hinder creativity. A team's creative "genius", Miles Grady, who previously conceptualized a revolutionary material for an important new product, must now significantly change... View Details
Keywords: Situation or Environment; Creativity; Innovation and Management; Problems and Challenges
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Amabile, Teresa M., and Yana Litovsky. "Creativity under the Gun at Litmus Corporation." Harvard Business School Case 808-075, November 2007. (Revised May 2008.)
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