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  • November 2003 (Revised April 2004)
  • Background Note

Why Consumers Don't Buy: The Psychology of New Product Adoption

By: John T. Gourville
Looks at the consumer psychology of new product adoption. Identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change. Identifies strategies for firms to manage and overcome... View Details
Keywords: Product Launch; Consumer Behavior; Social Psychology
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Gourville, John T. "Why Consumers Don't Buy: The Psychology of New Product Adoption." Harvard Business School Background Note 504-056, November 2003. (Revised April 2004.)
  • 27 Apr 2017
  • HBS Seminar

Claudine Gartenberg, NYU Stern School of Business

  • Web

Serving the Public Interest Through Competition: British Railroads - Railroads and the Transformation of Capitalism | Harvard Business School

Railroads Finance Management Business Analysts Mass Distribution Mergers & Syndicates Research Links Serving the Public Interest Through Competition: British Railroads Through comparative analysis of railroads in the United States View Details

    Carolyn J. Fu

    Carolyn Fu is an assistant professor of business administration in the Strategy Unit. She studies innovation strategy in the context of high degrees of social construction – where the value of an innovation is continuously redefined between firms and their... View Details

    • September 2004 (Revised February 2007)
    • Case

    Roller Coaster Ride, The: The Resignation of a Star

    By: Boris Groysberg, Steve Balog and Jennifer Haimson
    Presents a detailed account of power dynamics that unfold in the firm when one of its best and brightest threatens to leave. Focuses on the dynamics of attracting, retaining, compensating, negotiating, and leveraging a star performer in a professional services firm. A... View Details
    Keywords: Talent and Talent Management; Compensation and Benefits; Resignation and Termination; Retention; Business or Company Management; Negotiation; Power and Influence
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    Groysberg, Boris, Steve Balog, and Jennifer Haimson. "Roller Coaster Ride, The: The Resignation of a Star." Harvard Business School Case 405-031, September 2004. (Revised February 2007.)
    • Web

    Innovation and Entrepreneurship - Edwin H. Land & Polaroid | Harvard Business School

    research-based company. He fostered an environment in which his employees could think and create, believing that "a continuum between pure science in the university and pure science in industry should... View Details
    • Web

    Improve Decision-Making in Hiring: Common Pitfalls and How to Avoid Them - Recruiting

    not limited to venture capital but also expand to goods and service-based businesses. Addressing Unconscious Bias in Recruiting There are excellent resources to help train your managers View Details
    • July 2003 (Revised September 2003)
    • Case

    Refinancing of Shanghai General Motors (B), The

    By: Mihir A. Desai and Mark Veblen
    This case provides the outcome to "The Refinancing of Shanghai General Motors (A)" in which the CFO of General Motors' joint venture in Shanghai, Shanghai General Motors (SGM), wants to refinance almost $900 million of project finance it raised to begin operations. The... View Details
    Keywords: Business Subsidiaries; Multinational Firms and Management; Joint Ventures; Financing and Loans; Auto Industry; Shanghai
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    Desai, Mihir A., and Mark Veblen. "Refinancing of Shanghai General Motors (B), The." Harvard Business School Case 204-025, July 2003. (Revised September 2003.)
    • 30 Nov 2018
    • What Do You Think?

    What’s the Best Administrative Approach to Climate Change?

    Summing Up: Should a 'Montreal Protocol' for Administering Global Warming Be Pursued? Climate change and how to manage it is a daunting subject. Nevertheless, several readers of this month’s column were willing to venture a model or two for administering a system... View Details
    Keywords: by James Heskett; Energy
    • 1976
    • Chapter

    More or Less Poverty? The Economic Effects of the MNE at Home and in the LDC's

    By: L. T. Wells Jr.
    Keywords: Poverty; Developing Countries and Economies; Multinational Firms and Management; Globalized Economies and Regions
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    Wells, L. T., Jr. "More or Less Poverty? The Economic Effects of the MNE at Home and in the LDC's." In The Case for the Multinational Corporation: Six Scholarly Views, edited by Carl H. Madden. New York: Praeger, 1976.
    • 2024
    • Working Paper

    The Fading Light of Democratic Capitalism: How Pervasive Cronyism and Restricted Suffrage Are Destroying Democratic Capitalism as a National Ideal…and What to Do about It

    By: Malcolm S. Salter
    What are we to do about declining public trust and confidence in democratic capitalism, which many citizens consider a cornerstone of our national ideology and identity? While the answer is not entirely clear, I argue in this essay that any effort aimed at restoring... View Details
    Keywords: Government Administration; Economic Systems; Trust; United States
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    Salter, Malcolm S. "The Fading Light of Democratic Capitalism: How Pervasive Cronyism and Restricted Suffrage Are Destroying Democratic Capitalism as a National Ideal…and What to Do about It." Harvard Business School Working Paper, No. 24-062, March 2024.

      V. Kasturi Rangan

      Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details

      Keywords: advertising; agribusiness; apparel; automobiles; computer; consumer products; e-commerce industry; high technology; industrial goods; marketing industry; pharmaceuticals
      • March 2006 (Revised April 2006)
      • Case

      NOK (A)

      By: Das Narayandas and Kate Attea
      Highlights issues that a multidivision firm faces as it moves from managing products for profit to managing customers for profit. View Details
      Keywords: Business Divisions; Transformation; Customer Focus and Relationships; Profit; Management; Product Marketing; Organizations; Commercialization
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      Narayandas, Das, and Kate Attea. "NOK (A)." Harvard Business School Case 506-040, March 2006. (Revised April 2006.)

        Ranjay Gulati

        Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. His pathbreaking research, which focuses on unlocking organizational and unleashing... View Details

        Keywords: biotechnology; computer; financial services; industrial goods; information technology industry; pharmaceuticals; professional services; retailing

          Jorge Tamayo

          Jorge Tamayo is an assistant professor of business administration in the Strategy Unit. He teaches the Strategy course in the MBA required curriculum.

          Professor Tamayo is an applied microeconomist primarily interested in industrial organization and... View Details

          • February 2010
          • Background Note

          Marketing Analysis Toolkit: Situation Analysis

          By: Thomas J. Steenburgh and Jill Avery
          Before managers can begin to formulate marketing strategies for their businesses, they must have a strong understanding of the internal and external marketing environments in which they are operating. In this note, we present three methods for collecting and analyzing... View Details
          Keywords: Five Forces Framework; SWOT Analysis; Marketing Strategy; Demand and Consumers; Industry Structures; Strategic Planning
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          Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Situation Analysis." Harvard Business School Background Note 510-079, February 2010.
          • November 2016
          • Article

          Corporate Sustainability: First Evidence on Materiality

          By: Mozaffar Khan, George Serafeim and Aaron Yoon
          Using newly available materiality classifications of sustainability topics, we develop a novel dataset by hand-mapping sustainability investments classified as material for each industry into firm-specific sustainability ratings. This allows us to present new evidence... View Details
          Keywords: Sustainability; Investments; Corporate Social Responsibility; Accounting; Corporate Reporting; Regulation; Corporate Social Responsibility and Impact; Integrated Corporate Reporting; Investment; Corporate Governance
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          Khan, Mozaffar, George Serafeim, and Aaron Yoon. "Corporate Sustainability: First Evidence on Materiality." Accounting Review 91, no. 6 (November 2016): 1697–1724.
          • February 2008 (Revised November 2015)
          • Case

          Danaher Corporation

          By: Bharat Anand, David J. Collis and Sophie Hood
          Between 1985 and 2007, Danaher has been one of the best-performing industrial conglomerates in the U.S. This case examines the corporate strategy of this diversified, global corporation. It describes the firm's portfolio strategy and the Danaher Business System—a... View Details
          Keywords: Business Conglomerates; Global Strategy; Multinational Firms and Management; Growth and Development Strategy; Organizational Culture; Corporate Strategy; Value Creation
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          Anand, Bharat, David J. Collis, and Sophie Hood. "Danaher Corporation." Harvard Business School Case 708-445, February 2008. (Revised November 2015.)
          • September 2020 (Revised November 2020)
          • Case

          PDS: Ring-Fencing the Ranch

          By: Dennis Campbell, Tarun Khanna and Kerry Herman
          Pallak Seth, Group CEO of PDS Multinational Fashions, is contemplating options to bring better collaboration across his global apparel supply chain platform. PDS, a group of 50-plus subsidiary companies, each led by its own CEO and with different apparel industry... View Details
          Keywords: Collaboration; Supply Chain Management; Performance; Partners and Partnerships; Employee Stock Ownership Plan; Apparel and Accessories Industry
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          Campbell, Dennis, Tarun Khanna, and Kerry Herman. "PDS: Ring-Fencing the Ranch." Harvard Business School Case 721-361, September 2020. (Revised November 2020.)
          • 2010
          • Chapter

          Business Groups in Historical Perspectives

          By: Geoffrey Jones and Asli M. Colpan
          Business groups-collections of legally independent firms interconnected by multiple economic and social linkages that exhibit widely diversified product portfolios-are viewed as the prototypical large-enterprise form in contemporary emerging economies. By exploring the... View Details
          Keywords: Business History; Management Skills; Emerging Markets; Alliances; Groups and Teams; Competitive Advantage; Great Britain
          Citation
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          Jones, Geoffrey, and Asli M. Colpan. "Business Groups in Historical Perspectives." Chap. 3 in The Oxford Handbook of Business Groups, edited by Asli M. Colpan, Takashi Hikino, and James R. Lincoln. Oxford Handbooks in Business and Management. Oxford University Press, 2010.
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