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  • All HBS Web  (5,832)
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  • 25 Aug 2009
  • First Look

First Look: August 25

within their board of directors, the firing of Lynx's founder-CEO and departure of its successor CEO, and a crisis sparked by media allegations that it had been spying on its... View Details
Keywords: Martha Lagace
  • 04 Mar 2016
  • Research & Ideas

Is E-commerce at Risk in Apple's Security Dispute with the FBI?

initial conversation probably took place behind closed doors. But as soon as the media becomes involved, public opinion starts counting and Apple knows that. So they’ve made the reasonable argument that if... View Details
Keywords: Re: Sunil Gupta; Technology
  • May 2023
  • Case

Twitter Blues: Does Paid Verification Check Out?

By: Scott Duke Kominers, Das Narayandas and Kerry Herman
Elon Musk proposes to offer verification status on Twitter to paying subscribers. Chaos ensues. View Details
Keywords: Marketing; Social Media; Technology Industry
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Kominers, Scott Duke, Das Narayandas, and Kerry Herman. "Twitter Blues: Does Paid Verification Check Out?" Harvard Business School Case 523-106, May 2023.
  • January 2010 (Revised January 2014)
  • Case

Twitter

By: Mikolaj Jan Piskorski, David Chen, Bill Heil and Aaron Smith
Twitter is a micro-blogging company that allows users to send short text updates to others. The site is used by people, including celebrities, government officials, and businesses. It helps to raise money for non-profit organizations and provides first-responders with... View Details
Keywords: Blogs; Revenue; Information Publishing; Growth and Development Strategy; Social and Collaborative Networks; Web
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Piskorski, Mikolaj Jan, David Chen, Bill Heil, and Aaron Smith. "Twitter." Harvard Business School Case 710-455, January 2010. (Revised January 2014.)
  • January 2017 (Revised May 2020)
  • Case

Sesame Workshop (A): Bringing Big Bird Back to Health

By: Rosabeth Moss Kanter, Ryan Raffaelli and Jonathan Cohen
Sesame Workshop was transforming in 2016. CEO Jeff Dunn had reorganized and shifted the iconic institution to respond to digital disruption and a consensus culture. This case examines his efforts to turn Sesame Workshop around. It notes Sesame's storied history and the... View Details
Keywords: Restructuring; Organizational Change and Adaptation; Leadership; Information Technology; Education; Media; Strategy; Education Industry
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Kanter, Rosabeth Moss, Ryan Raffaelli, and Jonathan Cohen. "Sesame Workshop (A): Bringing Big Bird Back to Health." Harvard Business School Case 317-094, January 2017. (Revised May 2020.)
  • Article

Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

By: Leslie K. John, Oliver Emrich, Sunil Gupta and Michael I. Norton
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
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John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155.
  • 23 Mar 2020
  • Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

including a 20-article investigative series in the New York Times that discovered similar cases at other hospitals. The US Food and Drug Administration (FDA) started investigations of the CT devices, dozens of patients joined in a... View Details
Keywords: by Michael Blanding; Health; Medical Devices & Supplies
  • 25 Sep 2000
  • Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

ability to select and interact with consumers with little regard for time or geography. As with earlier media transformations, the greatest benefit will go to those who comprehend View Details
Keywords: by Peter K. Jacobs
  • 06 Jun 2005
  • Research & Ideas

Microsoft vs. Open Source: Who Will Win?

in client operating systems. And the same will happen in the media player space unless the American or European antitrust authorities prevent it. We expect Microsoft to put all its ammunition to fight this... View Details
Keywords: by Sean Silverthorne; Technology
  • June 18, 2022
  • Article

In Defense of Online Anonymity

By: Michael Luca
Lack of transparency on the internet may help fuel toxic dialogue, but it also encourages honest feedback and protects people against discrimination View Details
Keywords: Transparency; Anonymity; Honesty; Social Media; Prejudice and Bias
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Luca, Michael. "In Defense of Online Anonymity." Wall Street Journal (June 18, 2022).
  • 11 Feb 2002
  • Research & Ideas

Secrets of the Successful Businesswoman

had seized business opportunities despite formidable odds. They included the first African-American millionaire, Celeste Walker, a child of slaves who founded a hair care empire that targeted other African-American women; Coco Chanel, who revolutionized fashion; View Details
Keywords: by Martha Lagace
  • 02 Feb 2017
  • Cold Call Podcast

Black Business Leaders Series: The Entrepreneurship Behind Ebony Magazine

Keywords: Publishing
  • 21 Nov 2005
  • Research & Ideas

The Geography of Corporate Giving

profitability. But in a review of all of the studies that have been published on the topic over the past thirty years, HBS professor Joshua Margolis and Jim Walsh concluded that the connection between social... View Details
Keywords: by Sean Silverthorne
  • 28 Jan 2002
  • Research & Ideas

Read All About It! Newspapers Lose Web War

business. However, despite these perceived limitations, the newspaper industry largely recognized the threat that digital media posed to the traditional printed newspaper business. In fact, many industry analysts were predicting a... View Details
Keywords: by Sean Silverthorne; Publishing; Publishing; Publishing
  • March–April 2020
  • Article

Avoid the Pitfalls of A/B Testing

By: Iavor I. Bojinov, Guillaume Sait-Jacques and Martin Tingley
Online experiments measuring whether “A,” usually the current approach, is inferior to “B,” a proposed improvement, have become integral to the product-development cycle, especially at digital enterprises. But often firms make serious mistakes in conducting these... View Details
Keywords: A/B Testing; Experiment Design; Social Networks; Product Development; Performance Improvement; Measurement and Metrics; Social Media
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Bojinov, Iavor I., Guillaume Sait-Jacques, and Martin Tingley. "Avoid the Pitfalls of A/B Testing." Harvard Business Review 98, no. 2 (March–April 2020): 48–53.
  • December 2018
  • Case

CIR Group: Passing Wealth through the Generations

By: Lauren Cohen, Christopher J. Malloy and Elena Corsi
Rodolfo, Marco, and Edoardo De Benedetti had received from their father his controlling shares in COFIDE, a publicly listed holding company that held 45.8% of CIR Group, another publicly listed holding. The latter held majority shares in GEDI, Italy’s largest print... View Details
Keywords: Succession Planning; Transferring Shares; Wealth Management; Holding Structures; Family Ownership; Ownership Stake; Management Succession; Governing and Advisory Boards; Policy; Media and Broadcasting Industry; Media and Broadcasting Industry; Italy
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Cohen, Lauren, Christopher J. Malloy, and Elena Corsi. "CIR Group: Passing Wealth through the Generations." Harvard Business School Case 219-060, December 2018.
  • 23 Nov 2009
  • Research & Ideas

Management’s Role in Reforming Health Care

provider organizations to bring knowledge published in the medical and nursing literatures to bear on individual patients by selecting the right therapies and the right way of... View Details
Keywords: by Martha Lagace; Health
  • November 2000
  • Case

Reuters Greenhouse Fund

By: Rosabeth M. Kanter and Daniel Galvin
Reuters Greenhouse Fund had successfully invested in a portfolio of 79 companies working in areas relevant to Reuters Group's strategic interests. It had itself facilitated a powerful network among the companies and become a respected global venture capital firm.... View Details
Keywords: Venture Capital; Investment; Investment Portfolio; Corporate Entrepreneurship; Financial Strategy; Organizational Change and Adaptation; Transition; Partners and Partnerships; Networks; Internet; Media and Broadcasting Industry; Media and Broadcasting Industry
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Kanter, Rosabeth M., and Daniel Galvin. "Reuters Greenhouse Fund." Harvard Business School Case 301-012, November 2000.
  • 13 Aug 2008
  • Research & Ideas

The Inner Life of Leaders

assessments came from correspondents like Neil Sheehan and David Halberstam. McNamara published a book years after he retired to reassess the Vietnam War and his role in it as... View Details
Keywords: by Martha Lagace
  • 04 Oct 2007
  • What Do You Think?

Has Managerial Capitalism Peaked?

investment vehicles. What's the reason for these phenomena? According to one report, Michael Jensen and Kevin Murphy, in a book to be published in the next several months, CEO Pay View Details
Keywords: by Jim Heskett
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