Marketing Plans - Publications - Faculty & Research

01 Jul 2019
Research & Ideas

The Airbnb Lesson for Startups? Success Takes More Than Technology

has decided to compete with Airbnb on its own turf, announcing plans for its own home-sharing service. It only took 11 years and 500 million lost bookings industrywide. Danielle Kost: How do you think Airbnb changed the way travel... View Details

Keywords: by Danielle Kost; Travel; Tourism

15 May 2007
First Look

First Look: May 15, 2007

orders placed for delivery tomorrow include more items for planned meals (as opposed to items for general stocking) than orders placed for delivery in the more distant future, and that groceries for planned... View Details

Keywords: Martha Lagace

17 Feb 2003
Research & Ideas

Building Communities as Well as Companies

said, only 4 percent of the money raised by venture capital funds went to women- and minority-led business plans; at the same time, these ventures were growing at two to three times the rate of other businesses. Market Motivation... View Details

Keywords: by Julia Hanna

16 Dec 2020
News

A Creator in the Era of Disruption

would stand on the stage in Burden Hall at HBS and present his business plan at the Social Enterprise Conference “Pitch for Change” competition. Haryopratomo: Actually, that's why I went to business school—to raise money because I was... View Details

07 Feb 2011
Lessons from the Classroom

Creating the Founders’ Dilemmas Course

industry they are in, no matter what country they are in, and no matter what time frame they are in—boom or bust," Wasserman says. "We help them to plan for the hidden minuses and the unexpected bumps." Wasserman teaches... View Details

Keywords: by Carmen Nobel; Education

Web

IFC India 2025: Sustainability in Action: Inside Hindustan Unilever’s Public Sanitation and Plastic Recycling Facilities - Blog - Business & Environment

Careers Climate Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production... View Details

01 Mar 2018
News

Making Sense of the Modern Startup

at Fidelity Investments to launch a venture aimed at providing analytical information to bond traders. He showed Sahlman his business plan for a company that he was calling Technical Data Corporation. Basically, Parker had figured out a... View Details

Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)

01 Jun 2016
News

Rethinking Housing in the Motor City

single-family houses—the largest strictly single-family housing market in the country,” Rhea explains. Lafayette Park, the Detroit neighborhood where he grew up in the 1970s, is one of the few exceptions. Populated with high rises and... View Details

Keywords: April White

01 Jun 2009
News

IXP 2009

Piemonte, IXP associate director. “With respect to students, the key component most appreciated is the opportunity to engage in field-based exercises that allow them to interact directly with the communities and business leaders they visit.” View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

13 Jan 2021
News

Stress Test

the manufacturer to each individual, Kelley says. “They need to be sure 100 percent of the vaccines are administered to the community in the right way.” —April White The COVID-19 vaccines currently on the market went from concept to... View Details

18 Jan 2019
Blog Post

Exploring the Tech World Through WesTrek

didn’t grow up with any desire to move across the country. After all, I love winter! I love the accents! I love the oysters! I love the east coast so much that I stuck around for 26 years, during which I attended the University of Pennsylvania and followed my passion... View Details

01 Oct 2000
News

Linda B. Kanner: All in the Family

"counterphobic move." Punch cards and mainframes were the technological order of the day when she enrolled at HBS, and a successful career in marketing -- including top-level positions at J. Baker Inc. and Bank of New England -- had... View Details

Keywords: Julia Hanna

11 Mar 2001
Research & Ideas

Wired and Black: Focus on Careers

continue to learn, and plan for the long term rather than retirement at 30. "The economic changes allow us to change the rules and make new rules," said panelist and HBS professor David A. Thomas. "More students are really... View Details

Keywords: by Carrie Levine

22 Feb 2022
Blog Post

Lessons Learned from My HBS Career Journey in Environmental Sustainability

the clubs’ conferences. Both the planning process and the conference itself were instrumental in getting exposure to exciting businesses, innovative ideas, and brilliant people who became part of my network. During my second semester I... View Details

Keywords: Energy / Cleantech

01 Nov 2019
Blog Post

Confronting Climate Change in the Classroom and Beyond

date: 706 teaching cases and materials, 191 articles, 13 books, 49 book chapters); planning and supporting student, faculty, and alumni conferences; creating roadmaps and support for students seeking an environment-focused career; and... View Details

Portrait Project

Kathleen Schlaff

You never ever know what is around the corner. No matter how well planned I thought my life was, it really threw me a few curve balls this year. When my aunt called me last summer to tell me that my father, who I adore, had unexpectedly... View Details

27 Oct 2017
News

The Best Business Advice I’ve Ever Received

you either-- basically, it's the point of no return, where you either take off or you crash. And so I had a V1 marker that I wanted to have moonlighting revenue at half my salary. I'd have a business plan to get to the remaining half... View Details

01 Mar 2016
News

Maiden Voyage

Space Missions, Science, and Technology Management. In that role, he will be helping the agency and the UAE to develop and manage its short- and long-term space mission projects and to develop the UAE’s capability in science and technology related to the space... View Details

Keywords: Robert S. Benchley; Space Research and Technology; Government

14 Nov 2011
Research & Ideas

Creating a Global Business Code

Phases After publishing the final results of the multinational survey, the team plans to explore more focused research on companies headquartered in emerging markets such as Brazil, India, China, and Russia.... View Details

Keywords: by Carmen Nobel

27 Jul 2017
News

Seeing a Way Forward

opportunities,” Leger says. “I believe the idea that there is an inevitable tradeoff between profit and impact is fundamentally flawed and can be challenged through innovative social enterprises that will tackle markets and needs... View Details

Keywords: Jennifer Myers

Publications