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  • 01 Feb 2000
  • News

Better Mousetraps: At Product Design Fair, Student Ideas Get Real

instantaneous communication using voice, pictures, and free-form drawing. "Our main goal is to let busy parents connect with their kids," said design team member Debbie Umbach (HBS '00). Whether or not these products will make it to View Details
Keywords: Margie Kelley
  • 06 Aug 2014
  • Research & Ideas

Climbing Down from the Ivory Tower

Ashraf, an associate professor in the Negotiations, Organizations, and Markets unit at Harvard Business School. “Asking them to apply something that's been generated somewhere else isn't involving them in the process” But there's a dearth... View Details
Keywords: by Carmen Nobel; Education; Health
  • January 2006 (Revised November 2007)
  • Compilation

Podcasting

By: Thomas R. Eisenmann and Kerry Herman
Profiles the nascent podcasting industry, based on a compilation of published articles. Describes factors driving industry growth, barriers to adoption, ecosystem roles, and potential business models. View Details
Keywords: Business Model; Communication Technology; Entrepreneurship; Industry Growth; Media; Internet and the Web; Technology Adoption; Media and Broadcasting Industry
Related
  • 05 Dec 2018
  • Blog Post

Leadership Fellow Henry Tsai: Working With City Leadership To Leverage Technology

was to work with HBS Community Partners, HBS alumni who conduct pro-bono consulting work, to develop a marketing strategy for San Jose’s innovation efforts. “If we can tell the innovation story more... View Details
  • 01 Oct 1999
  • News

New Chairman Updates Development in MBA Program

provide more efficient and customized services. What are some of the changes in the Admissions area? This year we are putting more resources into marketing - both to the world in general and, in particular, to underrepresented groups that... View Details
  • 01 Jun 1999
  • News

Proposed Chair Would Honor African-American Business Pioneer

marketing efforts targeted at African Americans, thereby helping to establish that community as a lucrative mass market and contributing to the development of the concept of... View Details
  • January 23, 2023
  • Article

Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details
Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
Related
  • 2021
  • Working Paper

Assessing the Strength of Network Effects in Social Network Platforms

By: Marco Iansiti
Network effects have risen to the forefront of platform competition discussions (e.g. the House Judiciary investigation of competition in digital markets, claiming that Facebook, for example, is entrenched due to strong network effects and high switching costs). While... View Details
Keywords: Social Networks; Platform Competition; Network Effects; Competition; Social Media; Digital Platforms
Related
  • 04 Aug 2014
  • Op-Ed

Why Small-Business Lending Is Not Recovering

Depression during the financial crisis of 2008, with the failures consisting mostly of community banks. This environment—where troubled local banks appear unable to meet re-emerging small firm credit needs—would be an ideal View Details
Keywords: by Karen Mills; Banking; Financial Services
  • 12 Mar 2013
  • First Look

First Look: March 12

marketers to communicate with consumers in a format that enhances their lives and offers long-term value. Paper: http://hbr.org/2013/03/for-mobile-devices-think-apps-not-ads/ar/1 The Mobile Banking Payment... View Details
Keywords: Sean Silverthorne
  • 20 Dec 2022
  • Blog Post

7 Resolutions for Recruiting in the New Year

you can efficiently and effectively close those gaps.For example, is your marketing message strong, but then candidates are unclear about the interview process? Are candidates who are no longer being considered notified, and if so how and... View Details
Keywords: All Industries
  • 04 Jun 2001
  • Research & Ideas

RealNetworks, CNET, and Judo Strategy

RealNetworks founder Rob Glaser, a veteran of doing battle with much larger Microsoft, has some words of wisdom on competing against a market giant: "If you want to beat Bobby Fischer, don't play chess." Glaser, president and... View Details
Keywords: by Jim Aisner
  • 04 Oct 2022
  • Blog Post

Climate Stories Episode #10: Amanda Li (MBA 2018): Speeding Climate Change Solutions Through Project Finance Efficiencies

is critical to get ready.” Specifically, small to medium projects are getting the largest boost. “Previously, a multi-family home in a low income community was often too small a project for a bank to finance installation of a solar... View Details
  • 15 Jun 2021
  • News

Alumni Achievement Awards 2021

contributed significantly to their companies and communities while upholding the highest standards and values in everything they do. Exemplary role models, they inspire all those who aspire to have an impact on both business and society.... View Details
  • 27 Mar 2023
  • News

A Sporting Chance

families, he launched projects collectively worth more than 500 million and helped create Spain's first real estate investment trust. He took over at Metrovacesa in 2016, just as the domestic market was taking off. By the time of its IPO... View Details
Keywords: Ralph Ranalli
  • 20 Nov 2015
  • News

Room to Grow

and focus it up the supply chain and let the market forces determine which of the growers, processors, and distributors are going to succeed and be responsive to these market opportunities,” says Kendall.... View Details
Keywords: Margie Kelley
  • 01 Jun 2001
  • News

Platforms and Collaborations

even superior to similar products available on the market today. The next step, according to Dean Clark, is to enhance learning through a “collaborative learning environment.” The HBS IT Group has developed a tool that will allow anyone... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • Profile

Mallika Ahluwalia

At Princeton, Mallika Ahluwalia realized she wanted a career in international development. "Having an impact on communities and the world motivates me to go to work every day," she says. After a one-year stint at Catalyst... View Details
  • 01 Oct 1999
  • News

Finance Conference Explores Research Methodologies

While HBS scholars have long appreciated the value of field-based research, the broader academic community in the field of finance has been slower to accept this method of inquiry. Field-based research, which closely studies the actions... View Details
  • 01 Jun 2000
  • News

Debbie Cohen Scales Her Mountain

Cohen is considering a career transition into health care. "I'd like to apply my skills in marketing and communications to health and medical services. In particular, the e-health world is exploding with... View Details
Keywords: Morgan Baker