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  • Student-Profile

Ta-Wei "David" Huang

assumptions about how firms target interventions. David has identified systematic biases in the traditional approach and is seeking to find a better way to address the issues by combining causal inference,... View Details
  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

  Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in View Details
Keywords: Martha Lagace
  • 23 Jun 2021
  • Research & Ideas

One More Way the Startup World Hampers Women Entrepreneurs

discouragement and stick it out in the marketplace. “They are likely to keep putting effort into it,” says Koning. “In essence, they are getting a better sample to estimate their product’s potential.” Entrepreneurs need feedback from... View Details
Keywords: by Michael Blanding
  • September 2021
  • Case

Worldreader: Helping Readers Build a Better World

By: Marco Bertini, Elie Ofek and Julia Kelley
Founded in 2010, Worldreader was an international nonprofit organization that promoted reading to children around the world. For many years, Worldreader distributed e-readers to under-resourced communities and funded its operations primarily through philanthropic... View Details
Keywords: Subscription Model; Price; Financial Strategy; Education; Early Childhood Education; Learning; Geography; Geographic Scope; Global Range; Goals and Objectives; Marketing; Marketing Strategy; Markets; Organizations; Mission and Purpose; Social Enterprise; Non-Governmental Organizations; Nonprofit Organizations; Society; Social Issues; Strategy; Commercialization; Expansion; Segmentation; Education Industry; Africa; Asia; Latin America; Europe; North and Central America; South America
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  • 03 Jun 2008
  • First Look

First Look: June 3, 2008

require construction of broader coalitions of policymakers, place more constraints on executive decision making, and have more competitive selection processes. As a result, there are stronger political... View Details
Keywords: Martha Lagace
  • 30 Sep 2022
  • Blog Post

Latina Women in Leadership: Jacqueline Burgos (MBA 2014)

Entertainment to better represent and target US Latinos. The data was powerful – Latinos were the fastest growing ethnic group in the United States and not well represented in... View Details
  • 18 Mar 2008
  • First Look

First Look: March 18, 2008

that relate to how strongly interactions spread through a network. We also provide a very selective review of how insights from other disciplines can improve and inform modeling choices. Finally, we discuss... View Details
Keywords: Martha Lagace
  • 23 Oct 2012
  • First Look

First Look: October 23

customer vehicles at higher rates and are more likely to lose customers whom they fail, suggesting that competition intensifies pressure on facilities to provide illegal leniency. We also show that, at least in View Details
Keywords: Sean Silverthorne
  • Fast Answer

FIELD Global Immersion Resources: Thailand

individual country reports. Some markets not covered for every country.  Search tips: select a specific market then narrow region to relevant GEO country. Country... View Details
  • Fast Answer

FIELD Global Immersion Resources: Taiwan

href="https://www-statista-com.ezp-prod1.hul.harvard.edu/outlook/consumer-markets">Consumer Market Outlook, Digital Market Outlook, and individual country reports. Some markets not... View Details
  • 19 Feb 2008
  • Research & Ideas

Radical Design, Radical Results

has found that companies adopt one of three different strategies: Launch and see. The company launches a variety of products, and then measures market reaction to each, relying... View Details
Keywords: by Julia Hanna; Consumer Products
  • 10 Mar 2008
  • Research & Ideas

Encouraging Entrepreneurs: Lessons for Government Policy

paper, "Cost of External Finance and Selection into Entrepreneurship," Nanda looks at how entrepreneurial activity is affected across various groups of individuals when a tax reform increases the... View Details
Keywords: by Julia Hanna
  • 07 Jan 2013
  • Lessons from the Classroom

Culture Changers: Managing High-Impact Entrepreneurs

Books. Before Penguin was founded by Allen Lane in 1935, serious literature—"good books"—was expensive and bound in hardcover; only lurid fiction was sold in paperback. "The good books were out of reach of all but the... View Details
Keywords: by Sean Silverthorne; Beauty & Cosmetics; Food & Beverage; Entertainment & Recreation; Information; Publishing
  • January 2018
  • Case

Kids & Company: Entering the U.S.

By: Boris Groysberg, Matthew G. Preble and Katherine Connolly Baden
In April 2017, Victoria Sopik and Jennifer Nashmi, CEO and CFO (respectively) of Kids & Company, a Canadian childcare provider that they had co-founded in the early 2000s and developed into a nearly 100-unit enterprise, are discussing how the company should proceed... View Details
Keywords: Child Care; Childcare; Day Care; Daycare; Early Childhood Education; Strategy; Growth and Development Strategy; Growth Management; Business Strategy; Competitive Strategy; Competitive Advantage; Expansion; Leadership; Marketing; Product Marketing; Brands and Branding; Service Delivery; Service Operations; Product Design; Product Development; Cross-Cultural and Cross-Border Issues; Selection and Staffing; Customer Focus and Relationships; Entrepreneurship; Service Industry; Education Industry; United States; Canada
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  • Fast Answer

FIELD Global Immersion Resources: Rwanda

select a topic, then scroll down to select Rwanda under Regions.  You can also search Statista's main search bar using keywords and then narrow your results to Rwanda... View Details
  • 13 Jun 2018
  • Sharpening Your Skills

That Costs HOW Much?

"Price is what you pay. Value is what you get." For makers of that product, the price will help determine the target audience, help define marketing strategy, and, ultimately, decide whether the... View Details
Keywords: by Sean Silverthorne; Retail
  • June 2020
  • Case

MOD Pizza: A Winning Recipe? (Abridged)

By: Boris Groysberg, John D. Vaughan and Matthew Preble
This is an abridged version of “MOD Pizza: A Winning Recipe?” HBS Case No. 416-004. Scott and Ally Svenson, the founders of MOD Pizza, had to make a number of decisions in planning how to scale their small company. They wanted to grow MOD from 45 stores as of May 2015... View Details
Keywords: Entrepreneurship; Employees; Employee Relationship Management; Selection and Staffing; Leadership; Growth and Development Strategy; Marketing; Service Delivery; Organizational Culture; Corporate Social Responsibility and Impact; Mission and Purpose; Food and Beverage Industry; Food and Beverage Industry; United States
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  • 11 Sep 2000
  • Research & Ideas

Riding the Internet Fast Track

a narrow segment of higher-end families in selected communities in the Boston area. After four years of perfecting its business model, Streamline only recently expanded to the Washington, D.C., market. Its... View Details
Keywords: by Peter Jacobs
  • 01 Mar 2017
  • News

Case Study: Moment in the Sun

173, 2007) Go big or go home. Instead of competing against the “heavies” in a “land grab,” Ario should position itself as a target for acquisition or as a partner. The heavies and the IPO View Details
Keywords: Dan Morrell
  • 25 Oct 2016
  • First Look

October 25, 2016

can be used to evaluate the implications of marketing actions, consumer heterogeneity, competition, successive technology generations, and globalization. The exposition is filled with vivid examples from a... View Details
Keywords: Sean Silverthorne