Market Design - Publications - Faculty & Research

29 May 2013
Blog Post

It’s going to be a beautiful summer…

to the technology side of things. Specifically, I am interning in the Direct (dot com) Marketing group and working on developing an A/B testing and targeting strategy for the company. In simple terms, A/B testing is when you show part of... View Details

Keywords: Consumer Products / Retail

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3 Technologies that Will Change the World in the Next Decade - Course Catalog

growing explosively the Web 3 and crypto markets, that had been seen as the big disruptive force for society a year earlier, were limping through a crypto winter. Companies that had been slated to restructure financial market declared... View Details

03 Jul 2018
First Look

New Research and Ideas, July 3, 2018

forthcoming IMF Economic Review Debt Redemption and Reserve Accumulation By: Alfaro, Laura, and Fabio Kanczuk Abstract—In the past decade, foreign participation in local-currency bond markets in emerging countries increased dramatically.... View Details

Keywords: Dina Gerdeman

Web

Site Credits - Edwin H. Land & Polaroid | Harvard Business School

Team Debra Cuoco Candace Kang Lisa Clark Erin Murphy Elena Bulat Editing Julia Collins Sarah D. Westwood Catalog Design Eleanor Bradshaw, EB Fine Design Exhibition Design Chris... View Details

06 Dec 2021
News

HBS Curricula Explore the Complexities of Innovation

Digital Initiative, was how to develop the skills and insight to become a leader in the digital age. Today’s MBA Program has multiple electives designed to help students conceive, lead, and execute digital innovation initiatives and... View Details

Keywords: Jennifer Gillespie

20 Oct 2009
First Look

First Look: October 20

Working PapersGray Markets and Multinational Transfer Pricing (revised) Authors:Romana Autrey and Francesco Bova Abstract Gray markets arise when a manufacturer's products are sold outside of its... View Details

Keywords: Martha Lagace

July 1994 (Revised March 1995)
Case

Microsoft: Multimedia Publications (B)

By: Marco Iansiti and Ellen Stein

Microsoft is about to release an apparently successful CD-ROM baseball product. The company is trying to determine what product(s) should be developed next, how it should organize itself, and what role it should play in the development of such products. View Details

Keywords: Product Development; Applications and Software; Product Design; Organizational Structure; Product Launch; Business Strategy; Consumer Products Industry; Information Technology Industry; Washington (state, US)

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U.S. Healthcare Strategy - Course Catalog

HBS Course Catalog U.S. Healthcare Strategy Course Number 2157 Professor Leemore S. Dafny Fall; Q1Q2; 3.0 credits Weekly seminar Exam Course Description U.S. Health Care Strategy is designed to help students understand the strategic... View Details

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Launching Tech Ventures - Course Catalog

best design for a startup organization intended to effectively execute on running startup experiments? When should a seed stage startup recruit its first sales professional and what hiring criteria should they use? The first View Details

01 Jun 2013
News

Collective Wisdom

Cathedral. Even the design of the HBS campus began as an architecture competition. Contests work well when we don't know what the right approach may be to a problem. Today they're used in a variety of situations, from creating logos to... View Details

Keywords: crowdsourcing; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

22 May 2007
First Look

First Look: May 22, 2007

resulting currency position tends to rise in value when equity markets fall. This strategy works well for investment horizons of one month to one year. In the past 15 years the risk-minimizing demand for the dollar appears to have... View Details

Keywords: Martha Lagace

Web

Reimagining Capitalism: Business and Big Problems - Course Catalog

HBS Course Catalog Reimagining Capitalism: Business and Big Problems Course Number 1524 Associate Professor Ethan Rouen Fall; Q1Q2; 3.0 credits 28 Sessions Exam Free market Capitalism is one of the great achievements of mankind, bringing... View Details

01 Jun 1999
News

Proposed Chair Would Honor African-American Business Pioneer

University, where he helped to develop a business program by instituting a marketing department, advising business and marketing clubs, and organizing the school's Small Business Center. Switching to a... View Details

27 Jun 2024
Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

results could give “vendors a considerable competitive advantage, and has the potential to disrupt fair market competition,” Lakkaraju says. Defending against manipulation The study originated from Kumar’s prior research into much... View Details

Keywords: by Ben Rand; Technology

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Podcast - HBS Online

18 Nov 2024 The Parlor Room Christina Wallace on Developing an Entrepreneurial Mindset Harvard Business School Professor Christina Wallace joins host Chris Linnane to explore the intersection of marketing and entrepreneurship,... View Details

Fast Answer

FIELD Global Immersion Resources: Argentina

Where can I find country, industry and market information and news about Argentina? Industry and market researchView Details

01 Mar 2006
News

Fast Lane to Country Lane

software start-up straight out of Yale. She was running the company by the time she left for HBS in 1992. After HBS, she helped launch Open Market, an Internet start-up that made e-commerce software, where she handled both marketing and... View Details

Keywords: Margie Kelley; Furniture and Home Furnishings Stores; Retail Trade

24 Apr 2014
News

Seeing glass in a new light

buildings, dynamic glass dramatically increases flexibility in architectural design while reducing energy consumption. As CEO of View Dynamic Glass, Mulpuri has succeeded in taking this 50-year-old nanotechnology to View Details

22 Dec 2015
First Look

December 22, 2015

Benjamin G., Michael Luca, and Daniel Svirsky Abstract—Online marketplaces increasingly choose to reduce the anonymity of buyers and sellers in order to facilitate trust. We demonstrate that this common market View Details

Keywords: Carmen Nobel

23 Nov 2010
First Look

First Look: November 23

psychology and ethical decision making. Read the paper: http://www.francescagino.com/uploads/4/7/4/7/4747506/caruso_gino_cognition_2011.pdf The Design of Online Advertising Markets Author: Benjamin G.... View Details

Keywords: Sean Silverthorne

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