Publications

1986
Other Unpublished Work

Capital Flight, Policy Credibility, and the Option Value of Foreign Exchange

By: K. A. Froot and S. van Wijnbergen

Keywords: Trade Policy; Capital Controls; Liberalization; Currency; International Finance; Capital

Article

The Strategic Role of International Marketing

By: M. E. Porter

Keywords: Strategy; Marketing

1986
Article

The Dollar as an Irrational Speculative Bubble: A Tale of Fundamentalists and Chartists

By: J. Frankel and K. A. Froot

Keywords: Currencies; Exchange Rates; International Macroeconomics; Monetary Policy; Currency Controls; Fixed Exchange Rates; Floating Exchange Rates; Currency Bands; Currency Zones; Currency Areas; Rational Expectations; Currency Exchange Rate; Asset Pricing; Macroeconomics

September 1985 (Revised July 2007)
Case

Population Services International: The Social Marketing Project in Bangladesh

By: V. Kasturi Rangan

Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details

Keywords: Developing Countries and Economies; Health; Marketing Strategy; Social Marketing; Business and Government Relations; Nonprofit Organizations; Bangladesh

August 1985 (Revised May 1986)
Case

BioTechnica International

By: Ray A. Goldberg

Keywords: Biotechnology Industry

August 1985 (Revised July 1991)
Case

Universal Circuits, Inc.

By: Thomas R. Piper

The manager of international finance of a major U.S. electronics company is concerned about the exposure of the firm to changes in exchange rates. Of particular concern is the exposure of operations to changes in real exchange rates. The teaching objectives include: 1)... View Details

Keywords: Credit Derivatives and Swaps; International Finance; Currency Exchange Rate; Business Plan; Risk and Uncertainty; Financial Management; Financial Strategy; Electronics Industry; United States

June 1985
Case

Henkel Group: Umbrella Branding and Globalization Decisions

Henkel's adhesive group is considering a major change in the international selling of its two major adhesives products for households. The proposed strategy is based on two concepts: umbrella branding and global standardization. View Details

Keywords: Brands and Branding; Marketing Strategy; Globalization; Expansion; Consumer Products Industry

April 1985
Background Note

NIKE: International Context

By: Malcolm S. Salter and Michael J. Roberts

Keywords: Apparel and Accessories Industry

December 1984
Article

The Evolution of the Labor Market for Medical Interns and Residents: A Case Study in Game Theory

By: A. E. Roth

Keywords: Labor; Markets; Theory; Games, Gaming, and Gambling

1984
Chapter

Variations in Managerial Career Structures in High Technology Firms: The Impact of Organizational Characteristics on Internal Labor Market Patterns

By: R. M. Kanter

Keywords: Personal Development and Career; Organizational Design; Technology Industry

September 1984
Teaching Note

Henkel Corp.: International Sealants Brand SISTA (A), Teaching Note

Teaching Note for (9-585-099). View Details

September 1984 (Revised September 1993)
Case

Nestle S.A.: International Marketing (A)

By: John A. Quelch

A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details

Keywords: Globalized Firms and Management; Organizational Design; Organizational Structure; Marketing; Operations; Advertising; Management Teams; Food and Beverage Industry; Health Industry; Switzerland

September 1984
Background Note

Marketing Research: An Overview of Research Methods

Broadly describes the scope of marketing research, and describes experiments, non-survey methods, and internal data. View Details

Keywords: Marketing Strategy; Mathematical Methods

September 1984
Case

Henkel Corp.: International Sealants Brand SISTA (A)

Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's... View Details

Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Consumer Products Industry; Construction Industry; Europe; West Germany

September 1984
Case

Henkel Corp.: International Sealants Brand SISTA (B)

Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details

Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Construction Industry; Europe; West Germany

1984
Book

Technology Crossing Borders: The Choice, Transfer, and Management of International Technology Flows

By: Louis T. Wells and Robert B. Stobaugh

Keywords: Knowledge Dissemination; Technology

April 1984
Background Note

Export Controls

By: David B. Yoffie

Explores the problems and opportunities associated with export controls--one of the most widely used tools of international trade policy in the 1970s and early 1980s; and the role of the United States and Soviet Union as major players in the international economy.... View Details

Keywords: Macroeconomics; Trade; Governing Rules, Regulations, and Reforms; Policy; Problems and Challenges; Opportunities; Soviet Union; United States