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- October 1986 (Revised November 1988)
- Case
B-W Footwear
By: David B. Yoffie
As import penetration into the American footwear market reached 81% in 1986, B-W Footwear, along with all of its American competitors, was struggling. Supply lines were deteriorating, retailers and importers were gaining power, and the government had rejected two... View Details
- October 1986 (Revised March 1989)
- Case
North American Telecom International
By: David B. Yoffie and John J. Coleman
Keywords: Telecommunications Industry
- August 1986 (Revised June 1987)
- Case
Lotus Development Corporation: Entering International Markets
By: David B. Yoffie and John J. Coleman
Lotus 1-2-3 exploded on the American market in the spring of 1983. Nine months later Jim Manzi, vice president of marketing, hired Chuck Digate to develop an international strategy for Lotus. Case explores Lotus' rapid rise to the top of the software market in the... View Details
- July 1986
- Case
Nicaragua and the U.S. Trade Embargo
By: James E. Austin
- June 1986
- Teaching Note
International Harvester (A), (B1), (B2), (B3), (B4), (C), and (D), Teaching Note
By: Richard G. Hamermesh and Evelyn T. Christiansen
- May 1986 (Revised October 1993)
- Case
Moet-Hennessy Group
Presents the strategic and organizational problems of a venerable French firm pursuing product and financial diversification in an international context. View Details
- 1986
- Other Unpublished Work
Capital Flight, Policy Credibility, and the Option Value of Foreign Exchange
By: K. A. Froot and S. van Wijnbergen
- 1986
- Article
The Dollar as an Irrational Speculative Bubble: A Tale of Fundamentalists and Chartists
By: J. Frankel and K. A. Froot
- September 1985 (Revised July 2007)
- Case
Population Services International: The Social Marketing Project in Bangladesh
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
- August 1985 (Revised May 1986)
- Case
BioTechnica International
By: Ray A. Goldberg
Keywords: Biotechnology Industry
- August 1985 (Revised July 1991)
- Case
Universal Circuits, Inc.
By: Thomas R. Piper
The manager of international finance of a major U.S. electronics company is concerned about the exposure of the firm to changes in exchange rates. Of particular concern is the exposure of operations to changes in real exchange rates. The teaching objectives include: 1)... View Details
- June 1985
- Case
Henkel Group: Umbrella Branding and Globalization Decisions
By: Robert J. Dolan
Henkel's adhesive group is considering a major change in the international selling of its two major adhesives products for households. The proposed strategy is based on two concepts: umbrella branding and global standardization. View Details
- April 1985
- Background Note
NIKE: International Context
By: Malcolm S. Salter and Michael J. Roberts
Keywords: Apparel and Accessories Industry
- September 1984
- Teaching Note
Henkel Corp.: International Sealants Brand SISTA (A), Teaching Note
By: Robert J. Dolan
Teaching Note for (9-585-099). View Details
- September 1984 (Revised September 1993)
- Case
Nestle S.A.: International Marketing (A)
By: John A. Quelch
A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details
- September 1984
- Background Note
Marketing Research: An Overview of Research Methods
By: Robert J. Dolan
Broadly describes the scope of marketing research, and describes experiments, non-survey methods, and internal data. View Details