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  • July 2001 (Revised December 2001)
  • Case

American Express Interactive

By: Lynda M. Applegate
Follows the protagonist, Sonia Sharpe, as she and her American Express Interactive Team attempt to develop and market an interactive, on-line, corporate travel service in a highly competitive environment. Looks at the possible resources and partnerships a company needs... View Details
Keywords: Corporate Entrepreneurship; Partners and Partnerships; Growth and Development Strategy; Competitive Strategy; Marketing Strategy; Product Positioning; Applications and Software; Technological Innovation; Global Strategy; Expansion; Information Technology; Vertical Integration; Financial Services Industry; Travel Industry
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Applegate, Lynda M. "American Express Interactive." Harvard Business School Case 802-022, July 2001. (Revised December 2001.)

    Change Through Persuasion

    HBR cover

    Faced with the need for a massive change, most managers respond predictably. They revamp the... View Details

    • September 2022
    • Article

    Cost of Cardiac Stereotactic Body Radioablation Therapy versus Catheter Ablation for Treatment of Ventricular Tachycardia

    By: Chen Wei, Michelle Boeck, Pierre C. Qian, Todd Vivenzio, Zoe Elizee, Jeremy S. Bredfeldt, Robert S. Kaplan, Usha Tedrow, Raymond Mak and Paul C. Zei
    Cardiac SBRT is a novel way of treating refractory ventricular tachycardia (VT) that may be less costly than catheter ablation, owing to its noninvasive, outpatient nature. We applied time-driven activity-based costing to both procedures. The direct and total... View Details
    Keywords: Health Care and Treatment; Activity Based Costing and Management; Cost; Health Industry
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    Wei, Chen, Michelle Boeck, Pierre C. Qian, Todd Vivenzio, Zoe Elizee, Jeremy S. Bredfeldt, Robert S. Kaplan, Usha Tedrow, Raymond Mak, and Paul C. Zei. "Cost of Cardiac Stereotactic Body Radioablation Therapy versus Catheter Ablation for Treatment of Ventricular Tachycardia." Pacing and Clinical Electrophysiology 45, no. 9 (September 2022): 1005–1179.
    • Web

    Class Profile - Doctoral

    Education 89 Undergraduate Institutions GMAT & GRE All applicants are required to take either the Graduate Management Admissions Test (GMAT) or the General Test of the Graduate Record Examination (GRE). Additional View Details
    • June 2014
    • Case

    Going Social: Durex in China

    By: Mikolaj Jan Piskorski and Aaron Smith
    When Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese... View Details
    Keywords: Distribution; Multinational Firms and Management; Internet and the Web; Marketing Communications; Brands and Branding; Consumer Products Industry; China
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    Piskorski, Mikolaj Jan, and Aaron Smith. "Going Social: Durex in China." Harvard Business School Case 714-430, June 2014.
    • April 2011
    • Supplement

    Felipe Calderón: Leading with Light and Power (B)

    By: J. Bruce Harreld and David Lane
    This sequence of cases explores how leaders get their team focused on framing, analyzing, and ultimately acting upon complex decisions. The A case provides an inside look as President of Mexico, Felipe Calderon, works with his cabinet ministers to decide how to... View Details
    Keywords: Management Analysis, Tools, and Techniques; Decision Choices and Conditions; Cases; Crime and Corruption; State Ownership; Business or Company Management; Economics; Risk and Uncertainty; Finance; Performance; Management Teams; Strategic Planning; Energy Industry; Mexico City
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    Harreld, J. Bruce, and David Lane. "Felipe Calderón: Leading with Light and Power (B)." Harvard Business School Supplement 811-080, April 2011.
    • 12 Apr 2004
    • Research & Ideas

    Operations and the Competitive Edge

    Managers have to rethink many of the basic principles of good operations management. The second section applies that point to choosing and designing operating technologies, particularly information... View Details
    Keywords: by Martha Lagace
    • June 2020
    • Case

    RBC: Transforming Transformation (A)

    By: Ethan Bernstein, Francesca Gino and Aldo Sesia
    In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,... View Details
    Keywords: Service Delivery; Information Technology; Transformation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Decision Making; Human Resources; Management Systems; Organizational Design; Organizational Structure; Groups and Teams; Management Teams; Banking Industry; Financial Services Industry; Canada
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    Bernstein, Ethan, Francesca Gino, and Aldo Sesia. "RBC: Transforming Transformation (A)." Harvard Business School Case 920-008, June 2020.
    • Web

    Finding Job Opportunities - Alumni

    Careers Finding Job Opportunities Careers Finding Job Opportunities Starting to get the job search underway but feeling overwhelmed? These tools can help you stay organized and informed as you start to explore your options. Finding Job... View Details
    • March 2011 (Revised June 2011)
    • Supplement

    Arck Systems (C)

    By: Ian Larkin
    The Arck Systems series of cases describes the dilemmas faced by a senior sales manager in determining a sales compensation plan at an enterprise software company. The existing compensation plan is aggressive and highly rewards "star" performers. The cases track a... View Details
    Keywords: Change; Framework; Compensation and Benefits; Employees; Management; Organizational Design; Outcome or Result; Performance Evaluation; Sales; Motivation and Incentives; System; Applications and Software
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    Larkin, Ian. "Arck Systems (C)." Harvard Business School Supplement 911-058, March 2011. (Revised June 2011.)
    • Web

    Courses - Entrepreneurship

    across several doctoral programs. Detailed curriculum information for each doctoral program associated with this unit can be found on the doctoral programs website: PhD in Business Economics PhD in Organizational Behavior DBA in Strategy... View Details
    • February 2001 (Revised May 2001)
    • Case

    Wipro Technologies (A)

    By: Lynn S. Paine, Carin-Isabel Knoop and Suma Raju
    The new general manager of Wipro's software services division has been brought on board from General Electric to develop the division into a leading provider of software services to the world's largest corporations. A native of India who received management training in... View Details
    Keywords: Business or Company Management; Cross-Cultural and Cross-Border Issues; Transformation; Change Management; Human Resources; Software; Information Technology Industry; India
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    Paine, Lynn S., Carin-Isabel Knoop, and Suma Raju. "Wipro Technologies (A)." Harvard Business School Case 301-043, February 2001. (Revised May 2001.)
    • October 2000
    • Case

    Tree Values

    By: Richard S. Ruback and Kathleen Luchs
    Describes two alternative tree cutting strategies. The first is to cut all trees that are at least 12 inches in diameter at breast height. The second is to thin the forest by cutting less desirable trees immediately and harvesting the crop trees later. The case... View Details
    Keywords: Strategy; Decision Making; Cash Flow; Decision Choices and Conditions; Management Practices and Processes; Value Creation; Forestry Industry
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    Ruback, Richard S., and Kathleen Luchs. "Tree Values." Harvard Business School Case 201-031, October 2000.
    • Web

    Research Areas - Doctoral

    potential application management principles and best practices from other industries can be applied; how the process of innovation can be improved; how principles of strategy and consumer choice can be utilized; how View Details
    • December 1999 (Revised July 2000)
    • Case

    Cimetrics Technology (B): Russian Perspectives

    By: Lynn S. Paine
    Presents the perspectives of two Russian software developers working for Cimetrics in Moscow. A central issue from the Russian perspective is whether a more structured and formal arrangement is needed for managing the Russian team. View Details
    Keywords: Business Model; Applications and Software; Business or Company Management; Corporate Entrepreneurship; Human Resources; Cross-Cultural and Cross-Border Issues; Labor and Management Relations; Product Development; Performance Evaluation; Information Technology Industry; Russia; Canada; United States
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    Paine, Lynn S. "Cimetrics Technology (B): Russian Perspectives." Harvard Business School Case 300-055, December 1999. (Revised July 2000.)
    • November 2010 (Revised December 2011)
    • Supplement

    Oriflame S.A. (C)

    By: David F. Hawkins and Karol Misztal
    Notes from Oriflame's 2009 annual report relevant to the assessment of the monetary impact of Oriflame's FX risk management actions. View Details
    Keywords: Financial Reporting; Financial Statements; International Accounting; Currency Exchange Rate; Annual Reports; Management Analysis, Tools, and Techniques; Risk Management; Standards; Beauty and Cosmetics Industry
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    Hawkins, David F., and Karol Misztal. "Oriflame S.A. (C)." Harvard Business School Supplement 111-052, November 2010. (Revised December 2011.)
    • Web

    Podcast - Business & Environment

    Addict TuneIn Pandora Audacy Deezer JioSaavn 02 Jul 2025 Climate Rising Forecasting Climate Risk with Geospatial AI: Sarah Russell of X , the Moonshot Factory at Alphabet This episode, part of the Climate Rising series on climate resilience, features Sarah Russell,... View Details
    • Program

    Senior Executive Leadership Program—China

    peers who span functions, industries, and countries Take advantage of resources for lifelong learning as a member of the global HBS alumni community Who Should Attend Senior executives, senior functional leaders, or general managers... View Details
    • 01 Dec 2023
    • News

    Thinking Ahead

    As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
    Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
    • Web

    Marketing - Faculty & Research

    Marketing Channels ; Marketing Strategy ; Product Marketing ; Social Marketing ; Information Infrastructure ; Information Technology ; Internet and the Web ; Mobile and Wireless Technology ; Technology... View Details
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