Publications

01 Mar 2023
News

Step Change

experience,” she says. “No one ever spoke about culture; it was embedded. We were in it together.” That interest in the very human aspect of how work gets done is more than clinical. When asked, anyone who has worked closely with Enan... View Details

Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details

06 Mar 2012
First Look

First Look: March 6

current fiscal policy is eroding competitiveness in several ways, and business conditions in the U.S. will deteriorate if there's no change in direction. The authors examine how fiscal policy relates to the three drivers of productivity: improving View Details

Keywords: Sean Silverthorne

13 Apr 2021
Book

How Inclusive Managers Create Glass-Shattering Organizations

world in which his two daughters can follow their ambitions, without a ceiling that limits their potential. On a practical level, Ammerman and Groysberg hope Glass Half-Broken helps women understand what they’re up against in today’s work... View Details

Keywords: by Kristen Senz

22 Feb 2022
News

Breaking News

and we want to find resources to help you continue to serve your communities in even stronger ways. We felt like it was flipping the script of the traditional, sad scene in so many newsrooms over the last couple of decades, in which the... View Details

Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

livestreamed on YouTube, while Chipotle hosted Zoom hangouts where 3,000 fans could virtually mingle with celebrities. SnapChat curated mental health resources into a “Here for You” campaign, demonstrating its caring for its community of... View Details

Keywords: by Jill Avery and Richard Edelman

March 2016 (Revised May 2018)
Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth

Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details

Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London

17 Dec 2008
Lessons from the Classroom

‘Ted Levitt Changed My Life’

bored," wrote Robert Sullivan (HBS MBA '61). "Levitt made me a convert. He taught that marketing is the guts of any business, that it's critical to understanding the connection between sales, manufacturing, finance, human... View Details

Keywords: by Julia Hanna; Education; Retail

September 2020
Case

Uber at a Crossroads (2017)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes the history of Uber, its business model—including the ways it differed from that of the traditional taxi industry—and its competition with Lyft. The case is set in 2017, a year in which Uber was plagued by even more scandals than usual, though its... View Details

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

To other functional departments such as finance and operations, the sales and marketing functions look alike. After all, they are both "outward looking," focused on the customer and the market. But, creating a strong marketing and sales team has proven... View Details

Keywords: by Benson Shapiro

23 May 2012
Research & Ideas

Five Ways to Make Your Company More Innovative

crowdsourcing comes in-defining a challenge and offering an incentive, whether in status or money, can get people to self-select as resources to you. You may even want to hire some of them. So this strategy can play into talent... View Details

Keywords: by Garry Emmons, Julia Hanna & Roger Thompson

15 Jun 2007
Research & Ideas

Remembering Alfred Chandler

of organizational capabilities, technological innovation through R&D, problem solving, knowledge, and continuous learning—investment in human capital and technology that only firms could generate. Chandler placed the issue of... View Details

Keywords: by Sean Silverthorne

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

versus a "top dog," a well-endowed competitor with superior resources or market dominance, and tremendous passion and determination to succeed despite the odds. The underdog's external environment is largely negative: Underdogs... View Details

Keywords: by Martha Lagace

01 Feb 2002
News

It's academic. (Not!)

Photography by Jared Leeds "Our students use traditional academic theory to take on problems that have fundamental relevance in today's business world," says Janice McCormick, executive director of the HBS Doctoral Programs. "Many come in with View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

November 2020 (Revised February 2021)
Case

Integrating Beam Suntory (A)

By: David G. Fubini, Rawi Abdelal and David Lane

The spring 2014 acquisition of U.S. alcoholic spirits maker Beam Inc. by Japan’s Suntory Holdings vaulted Suntory from 15th to third-largest international spirits company in the world. Yet Suntory had borrowed nearly the entire $16 billion purchase price, and relied on... View Details

Keywords: Family Business; Communication; Borrowing and Debt; Globalization; Corporate Governance; Governing and Advisory Boards; Retention; Leadership; Supply Chain; Organizational Structure; Ownership; Relationships; Conflict and Resolution; Integration; Value Creation; Food and Beverage Industry; Japan; United States; Chicago