Publications
Publications
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(6,836)
- Faculty Publications (1,991)
- April 1989 (Revised July 1992)
- Supplement
Technology Transfer: Anti-Inflammatory Drug (C)
- April 1989 (Revised May 1993)
- Case
Technology Transfer: Anti-Inflammatory Discovery (A)
- March 1989 (Revised August 1989)
- Case
GI Wars: Tums vs. Rolaids—Positioning Over-the-Counter Drugs
- February 1989 (Revised April 1989)
- Teaching Note
Health Industry Manufacturers Association, Teaching Note
By: George C. Lodge
- January 1989 (Revised June 1993)
- Case
Health Industry Manufacturers Association
By: George C. Lodge
Keywords: Medical Devices and Supplies Industry
- November 1988 (Revised January 1992)
- Teaching Note
Hospital Corp. of America (A), Teaching Note
By: W. Carl Kester and David W. Mullins Jr.
Teaching Note for (9-283-053). View Details
Keywords: Health Industry
- November 1988
- Teaching Note
Hospital Corp. of America (B), Teaching Note
By: W. Carl Kester
Teaching Note for (9-283-054). View Details
- September 1988 (Revised November 1988)
- Supplement
Watt Group: Consumer Product and Retailing Doctors (B)
By: Ray A. Goldberg
- March 1987 (Revised September 1988)
- Teaching Note
Health Stop (A) and (B), Teaching Note
- 01 Jan 1987
- Conference Presentation
Executive Support Systems for Hospital Strategic Planning
By: L. M. Applegate and R. O. Mason
- December 1986 (Revised July 1989)
- Background Note
Note on the Hospital Information Systems Industry
- December 1986 (Revised November 1988)
- Background Note
Note on Long-Term Care
Keywords: Health Care and Treatment
- August 1986
- Case
Creative Gourmets: Excellence Through Caring
By: Ray A. Goldberg
Keywords: Food and Beverage Industry
- August 1986 (Revised February 1991)
- Supplement
Population Services International: The Social Marketing Project in Bangladesh, Video
Population Services International, a not-for-profit agency founded to promote family planning information and to market birth control products, had an agreement with the government of Bangladesh to conduct a social marketing program using modern marketing techniques to... View Details
- February 1986 (Revised May 2003)
- Teaching Note
Shouldice Hospital Limited, Teaching Note
By: James L. Heskett
Teaching Note for (9-683-068). View Details