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  • March 2024 (Revised May 2024)
  • Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort
In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details
Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry
Related
  • August 2017 (Revised July 2018)
  • Case

MannKind Corporation: Take a Deep Breath, This Time Afrezza Will Work

By: Elie Ofek and Amanda Dai
In June 2014, MannKind Corporation announced that after years of development and billions of dollars in expenses, the FDA had finally approved its drug, Afrezza. MannKind would thus be the only company with an inhalable insulin on the market. As an alternative to... View Details
Keywords: Health Care and Treatment; Product Launch; Product Positioning; Marketing Strategy; Adoption; Pharmaceutical Industry
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  • 25 Mar 2019
  • Research & Ideas

The Secret Life of Supply Chains

providers.” An industry such as breakfast cereals, for example, sells more than 90 percent of its output to households; semiconductors and cloud computing sell almost 100 percent to businesses. “When those inputs go into other industries, it can transform them and... View Details
Keywords: by Michael Blanding; Manufacturing; Service
  • 06 Feb 2013
  • What Do You Think?

Is ‘Conscious Capitalism’ an Antidote to Income Inequality?

capitalism" he believes it fosters. He thinks private sector responsibility is the answer and his prescription is described in a new book, Conscious Capitalism, that he coauthored. Conscious capitalism is made up of four elements: a purpose higher than merely View Details
Keywords: by James Heskett
  • 16 Sep 2019
  • Research & Ideas

Crowdsourcing Is Helping Hollywood Reduce the Risk of Movie-Making

is ready for audiences, making them risky and expensive propositions. “Each one is a huge project, and the success rate is quite low,” says Hong Luo, the James Dinan and Elizabeth Miller Associate Professor of Business Administration in the View Details
Keywords: by Michael Blanding; Motion Pictures & Video
  • 10 Jan 2017
  • First Look

First Look at New Research: January 10, 2017

How did he do these deals? What strategies and tactics worked and what failed? Why and under what conditions? What ethical challenges does this approach present? Is there an underlying logic and method to his approach that, well beyond... View Details
Keywords: Sean Silverthorne
  • 11 Jul 2019
  • Blog Post

Meet the MBA Class of 2020

Michael Macfarlane “I WANT TO WORK ON BUSINESS DEVELOPMENT AND STRATEGY TO SCALE THE BEST IDEAS AS RAPIDLY AND EFFECTIVELY AS POSSIBLE.” HOME REGION Vancouver, Canada UNDERGRAD EDUCATION Middlebury College, Political Science/Government,... View Details
  • 15 Jun 2007
  • Research & Ideas

Remembering Alfred Chandler

Giant Enterprise: Ford, General Motors, and the Automobile Industry, provides a wonderful overview of the development and complex nature of the automobile industry. His writings, which display great vitality, curiosity, and patient... View Details
Keywords: by Sean Silverthorne
  • December 2020
  • Case

XP: Dual Track Financing Alternatives

By: Marco Di Maggio, Pedro Levindo and Carla Larangeira
XP, an investment platform, was on the verge of defining whether to do an IPO or selling off a majority stake to Itaú Unibanco, Brazil´s largest financial conglomerate. Under the leadership of Guilherme Benchimol, XP´s co-founder and CEO, XP had risen to become the... View Details
Keywords: Financing Decisions; Expansion; Decision Choices and Conditions; Latin America; Brazil
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  • 05 Sep 2018
  • Research & Ideas

The Hidden Benefit of Giving Back to Open Source Software

employees on company time to make updates and edits to the software for community use that could be used by competitors? New research by Assistant Professor Frank Nagle, a member of the Strategy Unit at Harvard Business School, shows that... View Details
Keywords: by Kristen Senz; Computer
  • 05 May 2009
  • First Look

First Look: May 5, 2009

  Working PapersRegional Trade Integration and Multinational Firm Strategies Authors:Pol Antrás and C. Fritz Foley Abstract This paper analyzes the effects of the formation of a regional trade agreement on the level and nature of... View Details
Keywords: Martha Lagace
  • June 2012
  • Article

Pricing to Create Shared Value

By: Marco Bertini and John T. Gourville
Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details
Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness
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  • 29 Oct 2006
  • Research & Ideas

The History and Influence of Andy Grove

so interested in strategy and the intricacies of running a business? A: Grove made the transition from technologist to technologist/manager because he had no choice. When Intel was founded in July of 1968, he was employee number three.... View Details
Keywords: by Sean Silverthorne; Computer
  • 01 Aug 2017
  • First Look

First Look at New Research and Ideas, August 1

processes. We describe a property-rights model of firm boundary choices along the value chain that generalizes Antràs and Chor (2013). To assess the evidence, we construct firm-level measures of the upstreamness of integrated and... View Details
Keywords: Sean Silverthorne
  • 22 Feb 2022
  • News

A World of Difference

at home, and they weren’t allowed to bring their office chairs home. The policy communicated a lack of empathy and general cluelessness about the employee experience—signals that were particularly important to working moms. The answer is... View Details
Keywords: Jen McFarland Flint
  • 08 Sep 2008
  • HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
Keywords: by Sarah Jane Gilbert; Energy; Utilities
  • 22 Feb 2024
  • News

GCC Crossroads Aims for a Bright Future; Seattle Alumni Talk Leadership in Tech; Italy Preps for European Alumni Summit

Clubs News Clubs News Crossroads Forum Explores Future of Gulf Region More than 1,300 public and private leaders convened in Riyadh, Saudi Arabia on January 30 and 31 for the Crossroads GCC Future Impact Forum, co-hosted by the HBS Club of the Gulf Cooperation Council... View Details
Keywords: Margie Kelley
  • 26 Jan 2024
  • Blog Post

Career Advice from the Guests of the HBS Climate Rising Podcast

People are generally receptive to talking about their careers and the choices they made that helped get them where they are today. In addition, be sure to also network outside of your target industry to get exposure to more perspectives... View Details
  • Web

HBS - The year in Review

Negotiation, Organizations & Markets Thomas Graeber Negotiation, Organizations & Markets Jillian Jordan Negotiation, Organizations & Markets James Riley Organizational Behavior Maria Roche Strategy Marlous van Waijenburg Business,... View Details
  • 10 Dec 2009
  • Working Paper Summaries

State Owned Entity Reform in Absence of Privatization: Reforming Indian National Laboratories and Role of Leadership

Keywords: by Prithwiraj Choudhury & Tarun Khanna