Food and Beverage Industry - Publications - Faculty & Research

February 1988 (Revised May 1989)
Case

Citicorp Diners Club

By: W. Earl Sasser and Lucy N. Lytle

Keywords: Food and Beverage Industry

09 Mar 2016
Lessons from the Classroom

In This Classroom, Beer Can Improve Your Grade

combined into one “industry” in which those teams compete, independent from the other industry groupings. With each round, teams can see how they’re faring and how their rivals are performing, altering their... View Details

Keywords: by Roberta Holland; Food & Beverage; Food & Beverage

19 Feb 2013
News

Sam Adams: Now (finally) in a can

Keywords: beer; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

04 Mar 2025
Blog Post

WesTrek 2025: Exploring the future of tech in Silicon Valley

computing, cloud computing, and robotics redefining the future. Organized by the Tech Club and launched in 1996, WesTrek has connected generations of students with alumni and... View Details

Keywords: Technology

11 May 2017
News

Going with the Flow

launch of WaterRev, an investment company that focuses on novel technologies which enable sustainable practices of water use. In 2012, she joined the board of the Boston Beer Company, producer of Samuel Adams, Angry Orchard, and other... View Details

Keywords: Robert S. Benchley

25 Mar 2001
Research & Ideas

Who Wants to Be an Entrepreneur? [Part II]

pressed pleats? Krasnow worked at General Foods for two years, developing fast-food products for the home kitchen. Then he joined the Jewel Companies, a food retailer, first bagging groceries at a Star... View Details

Keywords: by John S. Rosenberg

15 Dec 2015
First Look

December 15, 2015

which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the “disruptive” label has been applied too carelessly anytime a market newcomer shakes up... View Details

Keywords: Carmen Nobel

August 1992 (Revised October 2001)
Teaching Note

Mrs. Fields Cookies TN

By: Lynda M. Applegate and James I. Cash Jr.

Teaching Note for (9-189-056). View Details

Keywords: Food and Beverage Industry

Citation

Purchase

November 2000
Teaching Note

Sendwine.com TN

By: Thomas R. Eisenmann and Abby J. Hansen PHD

Teaching Note for (9-800-211). View Details

Keywords: Food and Beverage Industry

Citation

Purchase

04 Dec 2012
Research & Ideas

Book Excerpt: Harder Than I Thought

things. And I've heard all that schlock about how Lou Gerstner was a food company CEO when he took over and saved IBM. But I don't buy it. That was a different company, in a... View Details

Keywords: by Robert D. Austin, Richard L. Nolan & Shannon O'Donnell; Aerospace

04 Jun 2007
Research & Ideas

Is Health Care Making You Better—or Dead?

Regina Herzlinger is not afraid to call them as she sees them. And what she sees looking at the American health care industry is a bunch of killers. Not only are hospitals, insurers, employers, Congress,... View Details

Keywords: by Sean Silverthorne; Health