Food Industry - Publications - Faculty & Research

04 Jun 2007
Research & Ideas

Is Health Care Making You Better—or Dead?

Regina Herzlinger is not afraid to call them as she sees them. And what she sees looking at the American health care industry is a bunch of killers. Not only are hospitals, insurers, employers, Congress, and academics killing health care,... View Details

Keywords: by Sean Silverthorne; Health

15 Dec 2015
News

The Year in Ideas 2015

it resists bruising. For consumers, that means increased convenience—potatoes can be prepped in advance—and reduced food waste. The White Russet marketing campaign is unique, too. When the company introduced the potatoes into supermarkets... View Details

Keywords: Julia Hanna, Christine Lejeune, Dan Morrell, and April White

18 Oct 2011
First Look

First Look: October 18

restaurants-which kinds of communities support restaurant chains and which kinds of communities tend to support independent local restaurants and food service providers instead. We analyze data from a 2005 sample of 49 counties across the... View Details

Keywords: Sean Silverthorne

03 Mar 2015
First Look

First Look: March 3

industries such as agriculture and biofuels. As GenapSys came closer to releasing its product, Esfandyarpour and his Senior Director of Operations and Strategy, Leila Rastegar (HBS '11), sat down to decide which of three business models... View Details

Keywords: Sean Silverthorne

16 Oct 2013
Op-Ed

Response to Readers: Combating Climate Change with Nuclear Power and Fracking

recommendations in my mind to improve the pace of nuclear innovation. A clear direction for improvement would be to adopt a Food and Drug Administration-style drug development type regulatory model with clear stages for testing coupled... View Details

Keywords: by Joe Lassiter; Energy; Utilities

January 2019
Supplement

Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis

By: Jill Avery and Gerald Zaltman

In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details

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October 2014
Article

Making Charity Pay

By: Michael I. Norton and Jill Avery

Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details

Keywords: Philanthropy; Charitable Giving; Charity; Philanthropy and Charitable Giving; Advertising; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States

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01 Dec 2022
News

December 2022 Alumni and Faculty Books and Podcasts

industry and provides a comprehensive look at investor-centric marketing and fundraising strategy. Whether you work in hedge funds, private equity, or are aspiring to be part of one, you’ll gain invaluable insights into understanding... View Details

24 Jun 2014
First Look

First Look: June 24

Journal of Law & Economics Deregulation, Misallocation, and Size: Evidence from India By: Alfaro, Laura, and Anusha Chari Abstract—This paper examines the impact of the deregulation of compulsory industrial licensing in India on firm... View Details

Keywords: Sean Silverthorne

June 2024 (Revised June 2025)
Case

Dylan Mulvaney and Bud Light

By: Jill Avery and Celine Chammas

On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from a can of Bud Light beer, offering a virtual toast to her followers. Alongside the video, she posted a photograph of a... View Details

Keywords: Brand Crises; Brand Management; Influencer Marketing; Boycott; Marketing Strategy; Marketing Communications; Brands and Branding; Consumer Behavior; Social Media; Advertising; Social Issues; Public Opinion; Consumer Products Industry; Consumer Products Industry; United States

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September 2017
Case

From 80 Thoreau to Mooncusser Fish House & Moon Bar (A)

By: Lena G. Goldberg and Sandra Bahous

After extensive planning, Ian Calhoun, (MBA 2010) who was also a chef trained in Paris at Le Cordon Bleu, and two co-founders launched 80 Thoreau, a “progressive fine dining” restaurant in Concord, Massachusetts, that became a local favorite as well as a special... View Details

Keywords: Small Business; Expansion; Decision Choices and Conditions; Consumer Products Industry; Consumer Products Industry; Boston; Cambridge

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April 2000 (Revised March 2004)
Teaching Note

Coca-Cola Company, The (A) TN

By: David F. Hawkins

Teaching Note for (9-100-001). View Details

Keywords: Consumer Products Industry; Consumer Products Industry

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April 1991 (Revised July 1991)
Supplement

RJR Nabisco Board: Guardians of the Gate? (B)

By: Jay W. Lorsch

The special committee of the RJR Nabisco board has extended the bidding deadline for the company by 10 days. The case explains the process by which Kohlberg Kravis Roberts and the management group bid against one another for ownership of RJR Nabisco. The board of... View Details

Keywords: Leveraged Buyouts; Situation or Environment; Bids and Bidding; Decision Making; Managerial Roles; Governing and Advisory Boards; Management Teams; Consumer Products Industry; Consumer Products Industry

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30 Aug 2011
First Look

First Look: August 30

Henderson and Ryan JohnsonHarvard Business School Case 311-116 Since its 1999 merger Reckitt Benckiser (RB), a global consumer goods company, led by its CEO Bart Becht, developed a reputation for rapid product innovation and industry... View Details

Keywords: Sean Silverthorne

01 Dec 2020
News

New Releases: Alumni and Faculty Books

As Bernshteyn explains, the prescriptive insights gleaned from the massive amount of community data available worldwide will transform entire industries and break down long-standing barriers to value. The Ends Game: How Smart Companies... View Details

Keywords: Margie Kelley

2022
Book

Les multinationales suisses dans l'arène politique (1942–1993) [Swiss Multinationals in the Political Arena (1942–1993)]

By: Sabine Pitteloud

En décembre 2020, les Suisses votaient sur l’initiative populaire « pour des multinationales responsables ». Cet épisode récent a rappelé que la régulation de l’activité des sociétés multinationales fait l’objet de luttes politiques, auxquelles participent les... View Details

Keywords: Multinational Enterprise; Multinational Companies; Multinational Corporations; Lobbying; Business ＆ Government Relations; Labor Relations; Relocation; Offshoring And Outsourcing; Corporate Regulation; Transnational Regulation; Multinational Firms and Management; Business and Government Relations; Governing Rules, Regulations, and Reforms; International Relations; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Switzerland

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19 May 2015
First Look

First Look: May 19

traditional Chinese private business was launched and developed into a globalizing, multi-industry corporation. It also highlights how second generation entrepreneurs successfully developed an innovative industry model to sustain a green... View Details

Keywords: Sean Silverthorne

04 Sep 2018
First Look

New Research and Ideas, September 4, 2018

challenge for firms based in suburban industrial parks. To stay relevant, they need to tap into urban hotbeds, but setting up operations there can be extremely expensive. In his work on global talent flows, Harvard Business School’s Kerr... View Details

Keywords: Dina Gerdeman