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Show Results For
- All HBS Web
(3,599)
- People (5)
- News (787)
- Research (2,171)
- Events (7)
- Multimedia (39)
- Faculty Publications (1,726)
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- 2009
- Foreword
American Soft Drink Industry
By: Shon R. Hiatt
Hiatt, Shon R. "American Soft Drink Industry." Foreword to Soft Drink Bottlers of the United States, by Dennis Fewless and Christopher Weide. Jacksonville, FL: Platform 3 Research, 2009.
- August 2009
- Case
Meeting the Diversity Challenge at PepsiCo: The Steve Reinemund Era
By: David A. Thomas and Stephanie Creary
This case profiles PepsiCo's diversity journey under the leadership of former chairman and CEO Steve Reinemund who instituted diversity as one of the company's strategic imperatives. It demonstrates the ways in which Reinemund partnered with his leadership team and... View Details
Keywords: Diversity; Leadership; Growth and Development Strategy; Organizational Culture; Performance Effectiveness; Business and Stakeholder Relations; Food and Beverage Industry; United States
Thomas, David A., and Stephanie Creary. "Meeting the Diversity Challenge at PepsiCo: The Steve Reinemund Era." Harvard Business School Case 410-024, August 2009.
- August 2009 (Revised August 2009)
- Case
Swire Beverages: Implementing CSR in China
By: Christopher Marquis, G.A. Donovan and YiKwan Chu
Swire Beverage, the largest Coca-Cola bottler in China, recently created a corporate social responsibility (CSR) organization to oversee environmental, community, health and safety initiatives at the companies' nine bottling plants in China. The case considers... View Details
Keywords: Brands and Branding; Corporate Social Responsibility and Impact; Organizational Design; Business and Stakeholder Relations; Partners and Partnerships; Non-Governmental Organizations; Food and Beverage Industry; China
Marquis, Christopher, G.A. Donovan, and YiKwan Chu. "Swire Beverages: Implementing CSR in China." Harvard Business School Case 410-021, August 2009. (Revised August 2009.)
- July 2009 (Revised December 2009)
- Case
Diageo and East African Breweries Ltd.: Tapping New Markets for Social Good
By: Rosabeth M. Kanter and Matthew Bird
James Musyoki, Lemmy Mutahi, and Ken Kariuki, all from East African Breweries Limited (EABL), a subsidiary of London-based Diageo, heard the disheartening news in the first week of December 2008. For the second time in six months, the Kenyan Finance Ministry had raised... View Details
Keywords: Change Management; Innovation and Management; Emerging Markets; Taxation; Price; Food and Beverage Industry; Kenya; United Kingdom
Kanter, Rosabeth M., and Matthew Bird. "Diageo and East African Breweries Ltd.: Tapping New Markets for Social Good." Harvard Business School Case 310-010, July 2009. (Revised December 2009.)
- September 1990 (Revised May 1994)
- Case
Campbell Soup Co.--1989
By: William J. Bruns Jr.
Keywords: Food and Beverage Industry
Bruns, William J., Jr. "Campbell Soup Co.--1989." Harvard Business School Case 191-042, September 1990. (Revised May 1994.)
- January 2009
- Case
VOSS Artesian Water from Norway
By: Youngme E. Moon, Gail J. McGovern, Daniela Beyersdorfer and Vincent Marie Dessain
VOSS is a Norwegian bottled water company that produces one of the world's purest drinking waters, sold at an ultra-premium price in a sleek cylindrical glass bottle of minimalist design. In the U.S. (the company's primary market), VOSS's high-end brand presence is... View Details
Keywords: Brands and Branding; Marketing Channels; Marketing Strategy; Product; Luxury; Food and Beverage Industry; Norway; United States
Moon, Youngme E., Gail J. McGovern, Daniela Beyersdorfer, and Vincent Marie Dessain. "VOSS Artesian Water from Norway." Harvard Business School Case 509-040, January 2009.
- December 2008 (Revised September 2009)
- Case
Cola Wars: Going Global
By: Frank V. Cespedes
This case is meant to be used in conjunction with the extant "Cola Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico,... View Details
Keywords: Global Strategy; Globalized Firms and Management; Industry Structures; Competitive Strategy; Competitive Advantage; Food and Beverage Industry; China; India; Mexico
Cespedes, Frank V. "Cola Wars: Going Global." Harvard Business School Case 709-451, December 2008. (Revised September 2009.)
- February 2008
- Case
Moët Hennessy España
By: Tiziana Casciaro, Vincent Dessain and Elena Corsi
Since being appointed CEO of Moët Hennessy España (MHE), the Spanish subsidiary of the wine & spirits business of Louis Vuitton Moet Hennessy (LVMH), the world's leading luxury products group, Ramiro Otano had overseen a spectacularly successful run at the company by... View Details
Keywords: Interpersonal Communication; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Performance Effectiveness; Groups and Teams; Food and Beverage Industry; Spain
Casciaro, Tiziana, Vincent Dessain, and Elena Corsi. "Moët Hennessy España." Harvard Business School Case 408-108, February 2008.
- November 2007 (Revised April 2008)
- Case
Russian Standard
By: Rohit Deshpande and Seth Schulman
In September 2006, Russian billionaire Roustam Tariko, founder and owner of Russian Standard, needed to develop a strategy for introducing Russia's most popular brand of premium vodka (RSO) to American consumers. In the past year, he had introduced Imperia, the firm's... View Details
Keywords: Brands and Branding; Marketing Strategy; Product Positioning; Food and Beverage Industry; Russia; United States
Deshpande, Rohit, and Seth Schulman. "Russian Standard." Harvard Business School Case 508-053, November 2007. (Revised April 2008.)
- February 2009
- Article
Getting Known by the Company You Keep: Publicizing the Qualifications and Former Associations of Skilled Employees
By: Peter Roberts and Mukti Khaire
When product quality cannot be ascertained in advance of purchase, producers must convince relevant audiences that they are worthy of consideration as quality players. We propose that quality-oriented producers will selectively publicize information about their skilled... View Details
Roberts, Peter, and Mukti Khaire. "Getting Known by the Company You Keep: Publicizing the Qualifications and Former Associations of Skilled Employees." Industrial and Corporate Change 18, no. 1 (February 2009).
- October 2007 (Revised February 2008)
- Case
The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester (Abridged)
By: Michael D. Watkins, Carin-Isabel Knoop and Cate Reavis
This is a shortened version of "The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester," HBS case #9-800-355. It eliminates some background detail and the financial data and exhibits. As with the original case, it chronicles the appointment of Douglas... View Details
Keywords: Resignation and Termination; Selection and Staffing; Managerial Roles; Food and Beverage Industry
Watkins, Michael D., Carin-Isabel Knoop, and Cate Reavis. "The Coca-Cola Company (A): The Rise and Fall of M. Douglas Ivester (Abridged)." Harvard Business School Case 808-074, October 2007. (Revised February 2008.)
- September 2006
- Supplement
Nest Fresh Eggs (B)
Keywords: Food and Beverage Industry
Amabile, Teresa M. "Nest Fresh Eggs (B)." Harvard Business School Supplement 807-060, September 2006.
- September 2006 (Revised November 2006)
- Supplement
SUN Brewing (A) (CW)
The Khemka family of India--founders, managers, and majority owners of Russia-based SUN Brewing--faces a difficult decision in 1998. Following the ruble's massive devaluation in August 1998, the stock price of SUN brewing, which is publicly listed on the Luxemburg... View Details
- 2008
- Working Paper
An Investigation of Earnings Management through Marketing Actions
By: Craig James Chapman and Thomas J. Steenburgh
Prior research hypothesizes managers use "real actions," including the reduction of discretionary expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used... View Details
Keywords: Performance Expectations; Earnings Management; Marketing Strategy; Financial Reporting; Brands and Branding; Food and Beverage Industry
Chapman, Craig James, and Thomas J. Steenburgh. "An Investigation of Earnings Management through Marketing Actions." Harvard Business School Working Paper, No. 08-073, February 2008. (Revised February 2009, December 2009, June 2010, July 2010.)
- October 1998 (Revised November 2001)
- Case
Boston Beer Company: Light Beer Decision
By: Linda A. Cyr, Joseph B. Lassiter III and Michael J. Roberts
Boston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and... View Details
Keywords: Problems and Challenges; Brands and Branding; Customers; Growth and Development Strategy; Marketing Strategy; Entrepreneurship; Food and Beverage Industry; Boston
Cyr, Linda A., Joseph B. Lassiter III, and Michael J. Roberts. "Boston Beer Company: Light Beer Decision." Harvard Business School Case 899-058, October 1998. (Revised November 2001.)
- March 2003 (Revised March 2010)
- Supplement
The Australian Wine Cluster: Supplementary Information
By: Michael E. Porter and Orjan Solvell
Supplements The California Wine Cluster. View Details
Porter, Michael E., and Orjan Solvell. "The Australian Wine Cluster: Supplementary Information." Harvard Business School Supplement 703-492, March 2003. (Revised March 2010.)
- January 2003 (Revised May 2003)
- Case
Newport Creamery (B)
By: Paul W. Marshall and Todd H Thedinga
Supplements the (A) case. View Details
Marshall, Paul W., and Todd H Thedinga. "Newport Creamery (B)." Harvard Business School Case 803-131, January 2003. (Revised May 2003.)
- January 2003 (Revised October 2012)
- Case
Newport Creamery (A)
By: Paul Marshall and Todd Thedinga
Describes the operating challenges of Newport Creamery, a Rhode Island-based chain of ice cream restaurants. Profiles the company's transition from longtime family ownership to a real estate developer, the developer's expansion strategy, and the company's subsequent... View Details
Keywords: Family Business; Crisis Management; Insolvency and Bankruptcy; Food and Beverage Industry; Rhode Island
Marshall, Paul, and Todd Thedinga. "Newport Creamery (A)." Harvard Business School Case 803-130, January 2003. (Revised October 2012.)
- May 2001
- Teaching Note
Campbell Soup Company: A Leader in Continuous Replenishment Innovations TN
By: Ananth Raman
Teaching Note for (9-195-124). View Details
- May 2000
- Case
J & B
Michael Stoner finds himself called upon to reposition a once venerable and highly profitable brand of Scotch whisky. He must find a cultural trend. View Details