Publications

July 2006
Case

Citigroup: Euro Zone Bond Trading (A)

By: Lynn S. Paine, Christopher Bruner and Aldo Sesia

Describes the development and execution of a bond trading strategy by a London-based team of Citigroup eurozone bond traders. The trades, which involved two of Europe's leading electronic trading platforms, gave rise to a European-wide controversy over the traders'... View Details

Keywords: Debt Securities; Financial Markets; Bonds; Ethics; Values and Beliefs; Decision Making; Lawfulness; Business Strategy; Banking Industry; Financial Services Industry; Europe

January 2002
Case

Teledesic

By: Thomas R. Eisenmann, Daniel J. Green and Douglas R Rogers

Management of a satellite-delivered broadband data communications company sets strategy in an uncertain environment, using Michael Porter's scenario planning tools to assess likely outcomes and determine which actions to take. This case draws a distinction between... View Details

Keywords: Business Model; Business or Company Management; Infrastructure; Strategic Planning; Risk and Uncertainty; Strategy; Internet; Information Technology Industry

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30 Apr 2012
News

India's Ambitious National Identification Program

16 Oct 2014
News

Why the Future of Your Company Depends on Creating Visibility

29 Nov 2010
News

On Creative Accounting: Two Creativity Myths

18 Jan 2011
News

Goldman Limits Facebook Offering

10 Mar 2020
News

Sorry, but Working From Home Is Overrated

27 Feb 2019
News

A Good Idea Is Not Good Enough

06 Jun 2016
News

What Role Does Government Play in Job Creation?

March 2002 (Revised August 2006)
Case

September 11th Fund, The: The Creation

By: Jane Wei-Skillern

Describes the entrepreneurial process through which the September 11th Fund was created, developed, and operated, focusing primarily on the furst seven weeks of the fund. This case details the genesis of the fund as a partnership between the United Way of New York City... View Details

Keywords: Leadership; Partners and Partnerships; Social Entrepreneurship; Philanthropy and Charitable Giving

January 2014
Case

In a Bind: Peak Sealing Technologies' Product Line Extension Dilemma

By: Robert J. Dolan and Heather Beckham

Peak Sealing Technologies (PST), a manufacturer of premium carton sealing tapes, stresses technological innovation as the company's core value. But when a new regional competitor introduces a less expensive and inferior product, PST is faced with a decision that could... View Details

July 1983 (Revised September 1986)
Case

Johnson Wax: Enhance (B)

After the initial ASSESSOR indicated problems in formulation, product position, and advertising copy, Enhance was modified and retested using ASSESSOR. Compares the new results as well as presenting teaching study data. Enhance is well below predicted share. Is the... View Details

Keywords: Product Positioning; Marketing Strategy; Advertising; Product Development; Beauty and Cosmetics Industry

20 Feb 2015
News

Revive the Balanced Scorecard for Your 21st-Century Startup

08 Jul 2021
Video

Peter Wharton-Hood

Peter Wharton-Hood, a former senior executive at Standard Bank and Deutsche Bank in South Africa, discusses how a failed takeover attempt prompted Standard Bank in South Africa to invest in a range of new banking technologies, including an internet banking system which... View Details

21 Jan 2021
Video

M. V. Subbiah

MV Subbiah, the Executive Chairman of the Murugappa Group, a large Indian business conglomerate, discusses the group’s AMM Foundation and its community initiatives that focuses primarily on small towns and villages. This includes the creation of four schools, the... View Details

Web

Admitted? Plan Your Stay

Summary Situated on the HBS campus, the Executive Education Complex is just a short walk from Harvard University and the historic Boston-Cambridge area. Our state-of-the-art classrooms are carefully designed to spark shared learning and... View Details

How Fast and Flexible Do You Want Your Information, Really?

Almost all executives want more and faster information, and almost all companies are racing to provide it. What many of them are overlooking is that the real aim should not be faster information but faster decision making, and those aren't the same things. Executives... View Details

November 2011
Article

KFC's Radical Approach to China

By: David E. Bell and Mary L. Shelman

Global companies face a crucial question when they enter emerging markets: how far should they go to localize their offerings? Typically they try to sell core products or services pretty much as they've been sold in Europe or the United States, with headquarters... View Details

Keywords: Food; Food and Beverage Industry; China

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December 1995 (Revised February 1999)
Case

Toys "R" Us Japan

By: Debora L. Spar

Documents the American retailer's process of entry into the Japanese toy market. Discusses the history of Toys "R" Us in the United States as well as the history of the Japanese toy market, distribution, wholesaling, and retailing systems. Eager to enter the world's... View Details

Keywords: Market Entry and Exit; Cross-Cultural and Cross-Border Issues; Retail Industry; Japan; United States