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- November 1985 (Revised August 1989)
- Case
Finnpap/Finnboard (A)
By: F. Warren McFarlan, Tapio Reponen and Duncan Copeland
- September 1985 (Revised March 1989)
- Teaching Note
Benetton (A), Teaching Note
By: James L. Heskett
Teaching Note for (9-685-014). View Details
- August 1985
- Supplement
Benetton Factory Tour--Ponzano, Italy, Video
By: James L. Heskett
Shows the flow of products through Benetton's Ponzano factory, including its use of subcontractors. Includes information about Benetton's manufacturing, logistics, and retailing strategies. View Details
- June 1985 (Revised April 1989)
- Case
Benetton (B)
By: James L. Heskett
The managing director of Benetton is faced with several issues concerning the adequacy of the company's organization to capitalize on the early success it has achieved in an important foreign market, the United States. Specifically, the case raises questions about... View Details
- April 1985 (Revised September 1993)
- Background Note
Hattori-Seiko and the World Watch Industry in 1980
By: Michael E. Porter and Edward J. Hoff
Focuses on the industry's development and evolution in three principal watch producing countries: Switzerland, the United States, and Japan. Based in part on two earlier cases by F.T. Knickerbocker and H.E.R. Uyterhoeven. View Details
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: BASF A.G.
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: British Petroleum, P.L.C.
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: ENI
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: Exxon Chemical
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: French Companies and the French Government
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: Hoechst A.G.
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: Imperial Chemical Industries, P.L.C.
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: Industry Groups and the European Commission
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: Regional Data
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: Royal Dutch/Shell Group
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
- November 1984 (Revised March 1985)
- Case
Restructuring European Petrochemicals: The Dow Chemical Co.
By: Francis Aguilar, Joseph L. Bower and Benjamin Gomes-Casseres
- September 1984 (Revised September 1993)
- Case
Nestle S.A.: International Marketing (A)
By: John A. Quelch
A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details
- September 1984 (Revised February 1989)
- Case
Benetton (A)
By: James L. Heskett
The world's largest manufacturer of woolen outerwear garments seeks to extend its retailing network to the United States from its base in Europe. A number of issues concerning marketing, manufacturing, and logistics strategy are raised by the proposed move along with... View Details
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (A)
By: Robert J. Dolan
Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's... View Details