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Publications

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  • All HBS Web  (3,262)
    • People  (5)
    • News  (660)
    • Research  (2,132)
    • Events  (13)
    • Multimedia  (10)
  • Faculty Publications  (1,244)

Show Results For

  • All HBS Web  (3,262)
    • People  (5)
    • News  (660)
    • Research  (2,132)
    • Events  (13)
    • Multimedia  (10)
  • Faculty Publications  (1,244)
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  • Web

Business, Government & the International Economy Curriculum - Faculty & Research

3.0 Entrepreneurship and Global Capitalism (also listed under General Management and Entrepreneurial Management) Geoffrey Jones Fall 2025 Q1Q2 3.0 Global Climate Change (also... View Details
  • Web

Faculty & Research - Business History

Business History in Emerging Markets By: Geoffrey Jones This article describes the motivation, structure and use of the Creating Emerging Markets (CEM) oral history-based... View Details
  • 06 Mar 2012
  • First Look

First Look: March 6

U.S. corporations, which enjoy ready access to the deepest capital markets in the world. Venture capital, for example, and the public equity markets that support it, has... View Details
Keywords: Sean Silverthorne
  • 30 Aug 2011
  • First Look

First Look: August 30

  PublicationsEmotion-induced Engagement in Internet Video Ads Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters Publication:Journal of Marketing Research (forthcoming) Abstract This study shows how... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2023
  • News

Buy Big, Sell Small

cofounder of ApnaKlub, a wholesale digital platform that helps kirana owners aggregate their buying power and access credit tools and other services. “These are micro businesses that run on tight margins. If... View Details
Keywords: Deborah Blagg; retail; supply chain management; entrepreneurship; leadership; innovation; Miscellaneous Store Retailers; Retail Trade
  • 24 Jul 2017
  • Blog Post

Transitioning to Product Management at HBS

my professor in my Entrepreneurial Sales and Marketing course, both gave invaluable advice).  I was connected to the startup I ended up joining,... View Details
  • 01 Jun 2023
  • News

Pet Project

Illustration by Shane Cluskey Like pet owners everywhere, Katie Spies (MBA 2019) would do anything for her dog. In 2014, when her Italian greyhound, George, started experiencing seizures and other health problems that didn’t respond to... View Details
Keywords: Jen McFarland Flint; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Sporting Goods, Hobby, Musical Instrument, and Book Stores
  • 2007
  • Working Paper

A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption

By: Anita Elberse
Because online retailers are often able to provide products in a more cost-efficient manner than bricks-and-mortar stores, online channels are characterized by a vast assortment of products. Proponents of the "long tail" principle recently argued that the demand for... View Details
Keywords: Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Product; Renting or Rental; Online Technology; Motion Pictures and Video Industry; Motion Pictures and Video Industry; Motion Pictures and Video Industry
Citation
Related
Elberse, Anita. "A Taste For Obscurity: An Individual-Level Examination of 'Long Tail' Consumption." Harvard Business School Working Paper, No. 08-008, August 2007.
  • 27 Feb 2007
  • First Look

First Look: February 27, 2007

some stake in the company and continue to participate in its management? Should they auction off their shares to the highest bidder and exit? Or should they play a role in the global beer industry through a... View Details
Keywords: Martha Lagace
  • Web

All Functions - Recruiting

41% Receiving Sales <1% N/A N/A N/A Other Marketing 1% $128k 25th Percentile Base $151k Median $157k 75th Percentile Base N/A N/A Strategic Planning 8% $120k 25th Percentile Base $145k Median $175k 75th... View Details
  • 10 Jan 2011
  • Research & Ideas

Is Groupon Good for Retailers?

potentially building buzz among consumers above and beyond sales to the consumers who actually buy the vouchers. This effect is more difficult to measure, but many merchants perceive it to be real. Where it... View Details
Keywords: by Carmen Nobel; Advertising; Technology
  • 18 Dec 2007
  • First Look

First Look: December 18, 2007

institutions. Risk-adjusted CCA balance sheets facilitate simulations and stress testing to evaluate the potential impact of policies to manage systemic risk. Purchase the paper from SSRN.com ($5): http://papers.nber.org/papers/w13607... View Details
Keywords: Martha Lagace
  • 29 Aug 2018
  • What Do You Think?

What Should Harley-Davidson’s Management Do?

European market overseas, and (3) concentrate on designing and producing new products for new and existing markets. There were several minority... View Details
Keywords: by James Heskett; Auto
  • 22 Apr 2014
  • First Look

First Look: April 22

vertically integrating by bringing marketing and logistics operations in-house. The company's leadership is excited about future growth opportunities but also concerned about the impact of VP Group's growth... View Details
Keywords: Sean Silverthorne
  • Web

Online Business Strategy Courses | HBS Online

Certificate Courses (6) Disruptive Strategy Professors Rory McDonald & Clayton Christensen Strengthen your capacity to create winning strategies and bring innovations to market by discovering customer jobs... View Details
  • 20 Aug 2008
  • Op-Ed

The Time is Right for Creative Capitalism

capitalism is "an approach where governments, businesses, and nonprofits work together to stretch the reach of market forces so that more people can make a profit, or gain recognition, doing work that... View Details
Keywords: by Nancy Koehn
  • 01 Mar 2024
  • News

Counter Intelligence

When Pano Christou (AMP 195, 2018) was hired at Pret A Manger in 2000, the idea that he would one day run the entire company could not have been further from his mind. At the chain’s Carnaby Street shop, in London’s Soho district, the 22-year-old had enough work just... View Details
Keywords: Amy Crawford
  • Web

Becoming an Entrepreneur - Alumni

entrepreneurship immediately, or acquire more business experience first? When you feel ready to be a founder, you'll need: An idea for a problem to be solved And/or a team of partners who have a marketable idea, or have skills/experiences... View Details
  • 13 May 2014
  • First Look

First Look: May 13

"freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality... View Details
Keywords: Sean Silverthorne
  • Web

Leadership - Faculty & Research

day the letter became public, Vail’s stock price jumped 6%, representing an increase in almost $350 million of market value. With the stock price down more than 50% in the past few years, Vail’s relatively new CEO (Kirsten Lynch) View Details
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