Entrepreneurial Sales And Marketing - Publications - Faculty & Research

13 Jan 2015
First Look

First Look: January 13

highlight the traits of cities (e.g., size, industrial diversity) that theoretical and empirical work link to innovation, and we discuss factors that help sustain these features (e.g., the localization of... View Details

Keywords: Sean Silverthorne

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Faculty & Research - Business History

Business History in Emerging Markets By: Geoffrey Jones This article describes the motivation, structure and use of the Creating Emerging Markets (CEM) oral history-based... View Details

01 Jul 2008
First Look

First Look: July 1, 2008

and inside sales force have been very successful in finding and bringing in new customers, in part because of a laser-like focus on increasing its View Details

Keywords: Martha Lagace

30 Aug 2011
First Look

First Look: August 30

PublicationsEmotion-induced Engagement in Internet Video Ads Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters Publication:Journal of Marketing Research (forthcoming) Abstract This study shows how... View Details

Keywords: Sean Silverthorne

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Our Team - Impact Investments

with an emphasis on agricultural and financial management. Josh Lerner Jacob H. Schiff Professor of Investment Banking Unit Head, Entrepreneurial Management Josh Lerner is the Head of the View Details

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Fostering Innovation in Life Sciences - Health Care

the vibrant entrepreneurial community at Harvard. GETTING LIFE-SAVING DRUGS TO MARKET is a research focus for Professor Amitabh Chandra . He examines the unique effects that economics View Details

06 Oct 2003
Research & Ideas

The Problem with Hedge Funds

gets punctured in a spectacular bust. Instead, market averages will not move very much, while value is consumed in the hedge funds as they speculate up and down, long and... View Details

Keywords: by D. Quinn Mills

29 Aug 2018
What Do You Think?

What Should Harley-Davidson’s Management Do?

European market overseas, and (3) concentrate on designing and producing new products for new and existing markets. There were several minority... View Details

Keywords: by James Heskett; Auto

12 Feb 2018
Research & Ideas

Customers at the Back of the Line Are Anxious—Can You Keep Them from Leaving?

poor suckers tomorrow.” Related Reading: People Have an Irrational Need to Complete 'Sets' of Things Hiding Products From Customers May Ultimately Boost Sales Behavioral Economists Can Make You a Healthier Consumer View Details

Keywords: by Michael Blanding; Retail; Service

20 Aug 2008
Op-Ed

The Time is Right for Creative Capitalism

capitalism is "an approach where governments, businesses, and nonprofits work together to stretch the reach of market forces so that more people can make a profit, or gain recognition, doing work that... View Details

Keywords: by Nancy Koehn

10 Jan 2011
Research & Ideas

Is Groupon Good for Retailers?

potentially building buzz among consumers above and beyond sales to the consumers who actually buy the vouchers. This effect is more difficult to measure, but many merchants perceive it to be real. Where it... View Details

Keywords: by Carmen Nobel; Advertising; Technology

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All Functions - Recruiting

41% Receiving Sales <1% N/A N/A N/A Other Marketing 1% $128k 25th Percentile Base $151k Median $157k 75th Percentile Base N/A N/A Strategic Planning 8% $120k 25th Percentile Base $145k Median $175k 75th... View Details

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Becoming an Entrepreneur - Alumni

entrepreneurship immediately, or acquire more business experience first? When you feel ready to be a founder, you'll need: An idea for a problem to be solved And/or a team of partners who have a marketable idea, or have skills/experiences... View Details

02 Apr 2001
Research & Ideas

Not All M&As Are Alike—and That Matters

managers, and rationalizes administrative processes. In the end, the acquiring company has greater market share, a more efficient operation, better managers, more clout, and... View Details

Keywords: by Joseph L. Bower

01 Jul 2014
First Look

First Look: July 1

their products directly to buyers) or as a reseller (purchasing products from suppliers and selling them to buyers). We model this as a decision between whether control rights over a non-contractible decision variable (the choice of some... View Details

Keywords: Carmen Nobel

01 Mar 2024
News

Counter Intelligence

When Pano Christou (AMP 195, 2018) was hired at Pret A Manger in 2000, the idea that he would one day run the entire company could not have been further from his mind. At the chain’s Carnaby Street shop, in London’s Soho district, the 22-year-old had enough work just... View Details

Keywords: Amy Crawford

27 Feb 2007
First Look

First Look: February 27, 2007

some stake in the company and continue to participate in its management? Should they auction off their shares to the highest bidder and exit? Or should they play a role in the global beer industry through a... View Details

Keywords: Martha Lagace

18 Jan 2022
Research & Ideas

How Eliminating Non-Competes Could Reshape Tech

non-competes hurt employees by limiting their job mobility and sending them on “career detours” where they may have to accept lower compensation than appropriate for their experience level. More important, departing employees are often... View Details

Keywords: by Kristen Senz; Technology

01 Dec 2023
News

Rounding the Bend

Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing

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Courses - Private Capital Project

firm's effectiveness throughout the deal process in the context of tax reforms, regulatory uncertainties, and global market volatility. The curriculum addresses issues pertaining to industry infrastructure,... View Details

Publications