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  • October 2006 (Revised October 2007)
  • Case

Google Advertising

By: Youngme E. Moon and David Chen
In mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American... View Details
Keywords: Digital Marketing; Disruptive Innovation; Media; Expansion; Internet and the Web; Advertising Industry; United States
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  • Summer 2015
  • Article

Investment Incentives in Open-Source and Proprietary Two-Sided Platforms

By: Ramon Casadesus-Masanell and Gaston Llanes
We study incentives to invest in platform quality in open-source and proprietary two-sided platforms. Open platforms have open access, and developers invest to improve the platform. Proprietary platforms have closed access, and investment is done by the platform owner.... View Details
Keywords: Motivation and Incentives; Digital Platforms; Open Source Distribution; Investment
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  • February 2022
  • Teaching Note

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli
Teaching Note for HBS Case No. 521-069. AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120... View Details
Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word Of Mouth; Word-of-mouth Marketing; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; African-American Protagonist; Circular; Peer-to-peer Markets; Furniture Industry; Growth Hacking; Monetization Strategy; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Retention; Growth and Development Strategy; Customer Focus and Relationships; Expansion; Brands and Branding; E-commerce; Technology Industry; Technology Industry; Technology Industry; Technology Industry; United States; North America; New York (city, NY); New York (state, US)
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  • May 2008 (Revised March 2010)
  • Supplement

Palm (C): 2005

By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell
This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the... View Details
Keywords: History; Decisions; Business Model; Technological Innovation; Value Creation; Digital Platforms; Rights; Competition
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  • August 2020 (Revised March 2021)
  • Supplement

Migros Turkey: Scaling Online Operations (B)

By: Antonio Moreno and Gamze Yucaoglu
The case opens in February 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey’s oldest and one of its largest supermarket chains, are looking over the results of the fulfillment pilot the... View Details
Keywords: Grocery; Business Model; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Retail Industry; Turkey
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  • 22 Feb 2022
  • News

Vision: Learning Curve

leveraging existing technology and infrastructure to enhance the quality of early childhood education for disadvantaged kids. And while the state-run preschools and primary schools that serve this population may suffer in comparison with... View Details
Keywords: Alexander Gelfand; education; entrepreneurship; startup; India; Educational Services
  • 01 Feb 2000
  • News

Breaking Down Barriers: The Electronic Wallet

Internet commerce is the emergence of the electronic wallet. In its simplest form, the electronic wallet (a.k.a. the digital wallet or e-wallet) is a digital file that can be downloaded onto the consumer's... View Details
Keywords: Judith A. Ross
  • January 2017 (Revised August 2019)
  • Supplement

X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (B)

By: Feng Zhu and Angela Acocella
Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace and online sales expanded rapidly. Over time, X Fire noticed that products of which it... View Details
Keywords: Ethics; Competition; Digital Platforms; Internet and the Web; Small Business; Retail Industry; Canada
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  • Web

Prelude - Option Pricing in Theory & Practice: The Nobel Prize Research of Robert C. Merton - Exhibits - Historical Collections

lessons of probability theory to the stock market has been a key focus of twentieth-century American finance. As a doctoral student at the Massachusetts Institute of Technology in the late '60s, Merton was able to both draw on the... View Details
  • 25 May 2010
  • First Look

First Look: May 25

(B):http://cb.hbsp.harvard.edu/cb/product/410104-PDF-ENG Digital Media Group: The Shanghai Bid G. Felda Hardymon and Ann LeamonHarvard Business School Case 810-099 In December 2008, Thomas G. Tsao, acting CEO of View Details
Keywords: Martha Lagace
  • 2023
  • Working Paper

Senior Team Emotional Dynamics and Strategic Decision Making at a Platform Transition

By: Timo O. Vuori and Michael L. Tushman
Based on an inductive case study, we develop an emotional-temporal process model of an incumbent’s strategic decision making at a platform transition. We describe the senior team’s emotional response to this transition and the impact of these emotions on their... View Details
Keywords: Emotions; Decision Choices and Conditions; Transition; Digital Platforms
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  • Profile

Luc Sirois

lifelong idealism and drive to improve world. Sirois recalls his time at HBS as providing the spark necessary to direct his energies in the early days of the emerging digital superhighway. “Technology was enabling a new world. It didn’t... View Details
Keywords: Technology; Technology; Technology
  • 17 Mar 2015
  • Research & Ideas

Where Did My Shopping Mall Go?

face a host of challenges in the years ahead. For some retailers, ecommerce threatens to digitize the products they sell and leave them without anything meaningful to stock in their stores. For others, hyper-competitive online retailers... View Details
Keywords: by Sean Silverthorne; Retail
  • 14 Oct 2013
  • Research & Ideas

Blockbuster! Why Star Power Works

blockbuster products. We're in a very interesting time—how the power struggle plays out will have great consequences for the future of media and sports. Q: Does the advance of digital technologies bolster or... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation
  • Web

Navigating Your Worth: AI, Negotiations, and the Nature of Expertise - Course Catalog

following: in today’s environment, your expertise can be codified. Consider the new Tom Hank’s film Here (2024), where an AI model of Tom’s acting expertise can be used to face-swap and de-age him. Using similar technology, the emails, presentations and View Details
  • August 2021 (Revised February 2022)
  • Case

Lexoo: Building a Long-Lasting Platform (Abridged)

By: Chiara Farronato and Elena Corsi
Lexoo, a UK-based online marketplace for legal services, was facing the strategic choice of how to grow from early start-up to mature platform. Daniel van Binsbergen, Lexoo's CEO, and web developer Chris O'Sullivan, CTO, had set up Lexoo to help Small and Medium-Sized... View Details
Keywords: Legal Services; Marketplaces; Pivot; Growth and Development Strategy; Digital Platforms; Small Business; Service Operations; Decision Making; Legal Services Industry
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  • April 2021
  • Article

Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry

By: K. Francis Park, Robert Seamans and Feng Zhu
We examine how heterogeneity in customers’ tendencies to single-home or multi-home affects a platform’s competitive responses to new entrants in the market. We first develop a formal model to generate predictions about how a platform will respond. We then empirically... View Details
Keywords: Single-homing; Multi-homing; Platform Responses; Newpaper; Television; Digital Platforms; Market Entry and Exit; Newspapers; Television Entertainment; History; Journalism and News Industry; Media and Broadcasting Industry
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  • 16 Oct 2019
  • Research & Ideas

Read Our Most Popular Stories of the Quarter

What stories were readers like you diving into this summer on HBS Working Knowledge? Your interests varied dramatically, everything from how researchers use machine learning technology to predict CEO performance to the power of rituals in... View Details
Keywords: by Sean Silverthorne
  • 01 Dec 2013
  • News

Faculty Q&A: Playing the Hits

and I just didn't see it happening. So I have been investigating market trends ever since. And in fact, there's now overwhelming evidence suggesting that despite digital technology really catching on, we see... View Details
Keywords: Patrick Kirchner; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Jun 2015
  • News

Alumni and Faculty Books for June 2015

of Varanasi, India; and the ruins of Sukhothai, Thailand. The Engaged Leader: A Strategy for Your Digital Transformation by Charlene Li (MBA 1993) (Wharton Digital Press) View Details