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Show Results For
- All HBS Web
(5,559)
- People (12)
- News (1,098)
- Research (3,709)
- Events (11)
- Multimedia (12)
- Faculty Publications (2,657)
- Research Summary
Moving Beyond Direct-to-Consumer
Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.
The... View Details
- Research Summary
Research Questions
By: Anita Elberse
One overarching question drives my research: What are effective marketing strategies for managers in creative industries?
I focus on three sub-questions:
- How can managers in creative industries effectively manage products and product... View Details
- May 2009 (Revised October 2009)
- Case
Verne Global: Building a Green Data Center in Iceland
Verne Global, a pioneering startup created to build the first large-scale data center in Iceland, faces critical challenges regarding its green strategy. Verne Co-Founder Isaac Kato is tasked with evaluating how the company can most successfully market and sell the... View Details
Keywords: Buildings and Facilities; Business Startups; Marketing Strategy; Product Marketing; Sales; Environmental Sustainability; Pollutants; Service Industry; Service Industry; Iceland
Steenburgh, Thomas J., and Nnamdi Daniel Okike. "Verne Global: Building a Green Data Center in Iceland." Harvard Business School Case 509-063, May 2009. (Revised October 2009.)
- 15 Oct 2014
- Research & Ideas
Apple Pay’s Technology Adoption Problem
Apple has its work ahead in convincing thoughtful and potentially skeptical customers," says Edelman. On With The Show Reports say Apple will roll out the digital payment View Details
- March 2010 (Revised July 2010)
- Case
The Economist
By: Felix Oberholzer-Gee, Bharat N. Anand and Lizzie Gomez
In 2009 the Economist continued to experience impressive growth and operating margins while many of its peers reeled from both a cyclical downturn and structural threats to print publishing. The case describes the history, organization, and business model of the... View Details
Keywords: Business Model; Journals and Magazines; Growth and Development Strategy; Strategic Planning; Competitive Strategy; Online Technology; Publishing Industry; United Kingdom
Oberholzer-Gee, Felix, Bharat N. Anand, and Lizzie Gomez. "The Economist." Harvard Business School Case 710-441, March 2010. (Revised July 2010.)
- 26 Jul 2017
- Cold Call Podcast
The Revolution in Advertising: From Don Draper to Big Data
- 10 Aug 2017
- News
Pal’s Sudden Service: Taking Fast Food to the Next Level
- September 1991 (Revised January 1997)
- Case
Manzana Insurance: Fruitvale Branch (Abridged)
Deals with performance assessment and improvement of a service operation in the insurance industry, a market that is highly sensitive to response time. Two branch offices in direct competition are described, and the impact of response time on performance is suggested.... View Details
Keywords: Business Offices; Decision Choices and Conditions; Time Management; Service Operations; Performance Evaluation; Competition; Insurance Industry
Wheelwright, Steven C. "Manzana Insurance: Fruitvale Branch (Abridged)." Harvard Business School Case 692-015, September 1991. (Revised January 1997.)
- February 2021
- Case
Enterprise Agility at Komerční Banka
By: Euvin Naidoo, Suraj Srinivasan and Sarah Gulick
In 2017, Jan Juchelka, the new CEO of Komerční Banka, identified the need for the bank to start an enterprise wide agile transformation. He started by working to create a sense of urgency to kick-start a process to enable the level of service delivery to customers he... View Details
Keywords: Agile; Agility; Transformation; Organizational Structure; Business Headquarters; Management Analysis, Tools, and Techniques; Management Systems; Banking Industry; Czech Republic
Naidoo, Euvin, Suraj Srinivasan, and Sarah Gulick. "Enterprise Agility at Komerční Banka." Harvard Business School Case 121-020, February 2021.
- July 2007 (Revised March 2008)
- Background Note
Staging Two-Sided Platforms
By: Thomas R. Eisenmann and Andrei Hagiu
Firms that aspire to develop two-sided platforms face a formidable challenge. Prospective users on each side will not invest in the platform until they are confident there will be enough users on the other side. Traditional strategies for dealing with this... View Details
Keywords: Business Model; Risk Management; Two-Sided Platforms; Supply Chain; Strategy; Retail Industry
Eisenmann, Thomas R., and Andrei Hagiu. "Staging Two-Sided Platforms." Harvard Business School Background Note 808-004, July 2007. (Revised March 2008.)
- February 2003
- Case
Dubai Ports Authority (A)
The Dubai Ports Authority (DPA) wishes to digitize many of the documents it shares with its external partners, including shipping lines and agents, merchants, and the country's customs authority. DPA also wishes to automate the many document transmissions related to... View Details
Keywords: Communication Technology; Information Technology; Cooperation; Globalized Markets and Industries; Shipping Industry; Dubai
McAfee, Andrew P., Karen Ooms-Walls, and Lubna Al Qasimi. "Dubai Ports Authority (A)." Harvard Business School Case 603-061, February 2003.
- March 2020 (Revised April 2020)
- Case
CarTrade
By: Rajiv Lal and Shreya Ramachandran
Vinay Sanghi, the founder and CEO of CarTrade, had been trying different business strategies to keep the company, which he founded in 2010 as an online marketplace for used and new cars, profitable and on track for growth. In a crowded and disorganized dealer... View Details
Keywords: Online Marketplace; Automobiles; Customer Base; Internet and the Web; Growth and Development Strategy; Business Model; Financing and Loans; E-commerce; Digital Platforms; Digital Marketing; Auto Industry; Retail Industry; India; Mumbai
Lal, Rajiv, and Shreya Ramachandran. "CarTrade." Harvard Business School Case 520-088, March 2020. (Revised April 2020.)
- April 2022 (Revised August 2022)
- Case
Restaurant Brands International: Version 2.0
By: Boris Groysberg and Sarah L. Abbott
In 2010, 3G Capital acquired Burger King, the second largest burger chain globally. 3G expanded Burger King’s operations via acquisitions into a multi-brand business, renamed Restaurant Brands International. The acquisition had been a financial success story for 3G.... View Details
Keywords: Leadership; Growth and Development; Performance Evaluation; Private Equity; Franchise Ownership; Culture; Change Management; Strategy; Human Resources; Information Technology; Competition; Retail Industry; United States
Groysberg, Boris, and Sarah L. Abbott. "Restaurant Brands International: Version 2.0." Harvard Business School Case 422-047, April 2022. (Revised August 2022.)
- June 2002 (Revised October 2005)
- Case
Inside Intel Inside
By: Youngme E. Moon and Christina L. Darwall
In early 2002, Pamela Pollace, vice president and director of Intel's worldwide marketing operations, is debating whether the company should extend its "Intel Inside" branding campaign to non-PC product categories, such as cell phones and PDAs. The "Intel Inside"... View Details
Keywords: Advertising Campaigns; Growth and Development; Brands and Branding; Marketing Strategy; Product Positioning; Sales; Expansion; Competitive Advantage; Semiconductor Industry; Manufacturing Industry; California
Moon, Youngme E., and Christina L. Darwall. "Inside Intel Inside." Harvard Business School Case 502-083, June 2002. (Revised October 2005.)
- 25 May 2011
- HBS Case
QuikTrip’s Investment in Retail Employees Pays Off
Ton says the key is making the right operating decisions. "You can invest in your people and offer low prices," she says. "And guess what? You'll have a service advantage too." For... View Details
- July 2001 (Revised December 2001)
- Case
American Express Interactive
Follows the protagonist, Sonia Sharpe, as she and her American Express Interactive Team attempt to develop and market an interactive, on-line, corporate travel service in a highly competitive environment. Looks at the possible resources and partnerships a company needs... View Details
Keywords: Corporate Entrepreneurship; Partners and Partnerships; Growth and Development Strategy; Competitive Strategy; Marketing Strategy; Product Positioning; Applications and Software; Technological Innovation; Global Strategy; Expansion; Information Technology; Vertical Integration; Financial Services Industry; Financial Services Industry
Applegate, Lynda M. "American Express Interactive." Harvard Business School Case 802-022, July 2001. (Revised December 2001.)
- February 9, 2024
- Article
The Rise of Consumer Crypto
By: Steve Kaczynski and Scott Duke Kominers
Although non-fungible tokens are often misunderstood and even derided, they remain a general and flexible solution for establishing and tracking ownership in the digital domain. As a superior solution to existing technology in many areas of the consumer economy, their... View Details
Keywords: Cryptocurrency; Crypto Economy; NFTs; Non-fungible Tokens; Internet Of Everything; Market Design; Technological Innovation; Demand and Consumers; Web Services Industry
Kaczynski, Steve, and Scott Duke Kominers. "The Rise of Consumer Crypto." Project Syndicate (February 9, 2024).
- August 2023
- Case
WayCool: Reimagining the Food Supply Chain
By: Paul Gompers and Kairavi Dey
Founded in 2015, WayCool, is an Indian agri-tech start-up that built a B2B operation acquiring fruits and vegetables from product-specific agriculture companies and small-holding farmers. It sold them to business customers, such as local retail stores, restaurants, and... View Details
Keywords: Agribusiness; Digital Transformation; Operations; Business Strategy; Supply Chain; Performance; Business Startups; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Technology Industry; Web Services Industry; Asia; South Asia
Gompers, Paul, and Kairavi Dey. "WayCool: Reimagining the Food Supply Chain." Harvard Business School Case 224-011, August 2023.
- April 2018 (Revised February 2019)
- Case
Gimlet Media: A Podcasting Startup
By: John Deighton and Leora Kornfeld
When digital distribution becomes an option for an analog industry, the effects on incumbents can be devastating. Is podcasting the beginning of the end of radio? Can it do what streaming video did to television and websites did to print? Two former public radio... View Details
Deighton, John, and Leora Kornfeld. "Gimlet Media: A Podcasting Startup." Harvard Business School Case 918-413, April 2018. (Revised February 2019.)
- December 2022
- Case
To Feed the Planet: Juan Luciano at ADM
By: Joshua D. Margolis, David E. Bell, Damien McLoughlin, Stacy Straaberg and James Weber
In December 2022, Juan Luciano, Chairman and CEO of agribusiness and nutrition giant ADM, considered the next phase of the historic company’s future. Beginning in 2011 when he joined as COO and moving into his tenure as CEO in 2015, Luciano led a transformation of ADM... View Details
Keywords: Agriculture; Leadership; Agribusiness; Acquisition; Business Units; Customer Focus and Relationships; Customer Value and Value Chain; Forecasting and Prediction; Capital; Cash; Cost of Capital; Cost Management; Profit; Food; Global Range; Innovation Strategy; Leadership Development; Leadership Style; Leading Change; Growth and Development Strategy; Risk Management; Organizational Culture; Organizational Structure; Strategic Planning; Risk and Uncertainty; Adaptation; Business Strategy; Corporate Strategy; Vertical Integration; Value Creation; Transformation; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States; Chicago
Margolis, Joshua D., David E. Bell, Damien McLoughlin, Stacy Straaberg, and James Weber. "To Feed the Planet: Juan Luciano at ADM." Harvard Business School Case 423-060, December 2022.