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  • Web

Marketing Curriculum - Faculty & Research

(also listed under General Management and Entrepreneurial Management) Kash Rangan , Benjamin N. Roth , Natalia Rigol Fall 2025 Q1Q2 3.0 Creating Brand Value Julian de Freitas Spring 2026 Q3 1.5 Digital Marketing & AI Workshop Jacob Cook... View Details
  • 17 Jan 2024
  • HBS Case

Psychological Pricing Tactics to Fight the Inflation Blues

pricing is to take advantage of the so-called “left digit bias” that subconsciously makes $1.99 appear closer to $1 to some consumers. Most retailers today apply charm pricing to some degree, so it’s not providing much of an advantage to... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Retail
  • Web

HBS Fund - Alumni

insights, and convene scholars and practitioners on today’s societal challenges and opportunities. Community and Culture Foster a community where students, faculty, and staff can thrive while advancing excellence in teaching, learning, and research. View Details
  • Web

Finance - Faculty & Research

Antoinette Schoar. "Revenue Collapses and the Consumption of Small Business Owners in the COVID-19 Pandemic." Art. 104079. Journal of Financial Economics 170 (August 2025). Digital Lending and Financial Well-Being: Through the Lens of... View Details
  • June 2020
  • Supplement

RBC: Transforming Transformation (B)

By: Ethan Bernstein, Francesca Gino and Aldo Sesia
In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,... View Details
Keywords: Service Delivery; Information Technology; Transformation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Decision Making; Human Resources; Management Systems; Organizational Design; Organizational Structure; Groups and Teams; Management Teams; Banking Industry; Financial Services Industry; Canada
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  • 09 Feb 2024
  • HBS Case

Slim Chance: Drugs Will Reshape the Weight Loss Industry, But Habit Change Might Be Elusive

foods, but the success is very minimal. People like french fries. A digital health system [like the Noom app] could work, if people didn’t quit using it after two or three years. And there are consumer programs. Weight Watchers filled an... View Details
Keywords: by Lane Lambert; Health; Pharmaceutical
  • 11 Dec 2023
  • Research & Ideas

Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits

traditional media are now viewed as morally questionable, with a similar take on digital media, with its emphasis on rapidly producing click-bait-style content. Broader lessons for other industries? Reid and Ramarajan hope the study... View Details
Keywords: by Scott Van Voorhis
  • 08 Mar 2021
  • In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
  • Fast Answer

Access to newspapers and other popular publications

How can I access popular publications such as the Wall Street Journal, New York Times, etc? We have special digital access to just a few papers (use your HBS email to sign up): The Financial Times The... View Details
  • 11 Nov 2014
  • First Look

First Look: November 11

2014 Harvard Business Review Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business By: Iansiti, Marco, and Karim R. Lakhani Abstract—When Google bought Nest, a maker of digital... View Details
Keywords: Sean Silverthorne
  • Program

OPM Renew

weeks in OPM Renew—newly expanded to include an additional day of case discussions and events. Designed exclusively for OPM alumni, this is an incredible opportunity to explore the latest global trends and digital innovations. You will... View Details
  • February 2024
  • Case

Continuity & Change at Boston Consulting Group

By: David G. Fubini, Suraj Srinivasan and David Lane
As the new CEO of Boston Consulting Group (BCG) since autumn 2021, Christoph Schweizer had big shoes to fill—his predecessor, Rich Lesser, had tripled the partnership’s total revenues and created digital initiatives that contributed 40+% of 2021 revenues, more than... View Details
Keywords: Business Organization; Change Management; Talent and Talent Management; Governance; AI and Machine Learning; Environmental Sustainability; Leading Change; Risk Management; Organizational Culture; Partners and Partnerships; Revenue; Growth and Development Strategy; Management Succession; Consulting Industry
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  • March 2024
  • Article

What Makes Groups Emotional

By: Amit Goldenberg
When people experience emotions in a group, their emotions tend to have stronger intensity and to last longer. Why is that? This question has occupied thinkers throughout history, and with the use of digital media it is even more pressing today. Historically, attention... View Details
Keywords: Groups and Teams; Emotions; Cognition and Thinking; Interpersonal Communication
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  • August 2022
  • Case

Meaningful Gigs

By: Brian Trelstad and Rachel Philbin
In October 2020, just a year after founding their company Meaningful Gigs, founders Ronnie Kwesi Coleman and Stephanie Nachemja-Burton prepared for a vital investment meeting with Rethink Education. They had already reached $400,000 in annually recurring revenue (ARR)... View Details
Keywords: Venture Capital; Growth and Development Strategy; Revenue; Education Industry; Technology Industry; Africa; United States
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  • Web

About | Social Enterprise | Harvard Business School

supports and coordinates the activities of both the core SEI and MBA programs. Before joining the team, Bejeana served as Senior Digital Communications Associate at the Barbara Lee Family Foundation and Political Office, where she helped... View Details
  • Web

United Fruit Company Photograph Collection - Photography Collections - Historical Collections

mahogany. Also recorded is evidence of hardships and damage suffered from floods, windstorms, and fire. These corporate documents capture a way of life in company towns and villages—from construction and running of railroads and wharves to daily scenes in company-built... View Details
  • Web

ハーバード - Global

right direction. I have to say, it is working very well.'" Despite being on course, the journey was ongoing. Strategically, the evolving medical technology landscape demanded new capabilities-notably building an integrated digital... View Details
  • August 2024
  • Case

Scaling Seven Starling

By: Ryan W. Buell and Carin-Isabel Knoop
Seven Starling, a maternal mental health startup, is scaling its digital clinic model. Seven Starling addresses perinatal mental health challenges by providing licensed therapists, peer support, and medication to mothers across five states, with a hybrid care model... View Details
Keywords: Business Model; Business Startups; Health Care and Treatment; Growth and Development Strategy; Mission and Purpose; Health Industry
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    Sampling Bias in Entrepreneurial Experiments

    Using data from a prominent online platform for launching new digital products, we document that ‘sampling bias’—defined as the difference between a startup’s target customer base and the actual sample on which early ‘beta tests’ are conducted—has a systematic and... View Details

      Using AI to Adjust Your Marketing and Sales in a Volatile World

      Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details