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  • 05 Jul 2006
  • First Look

First Look: July 5, 2006

overweighting of minor (but easy to evaluate) attributes that would be overlooked under an all-inclusive price format. The effect of price partitioning on demand can be detrimental or beneficial, consistent with existing conflicting... View Details
Keywords: Sean Silverthorne
  • 08 Jan 2001
  • Research & Ideas

Can Japan Compete? [Part Two]

go off on your own and create something different. With consensus decision making and shared responsibility for everything, nobody feels responsible. In our book, we discuss how Japanese companies need to adopt more business unit structures where groups of View Details
Keywords: by Martha Lagace & Hilah Geer
  • 08 Sep 2016
  • News

How We Make It Work

exciting, fast-paced, and intellectually challenging; however, the time requirements were demanding and the investors always had “ideas” for the management team to pursue. At one point, I took our then... View Details
  • February 22, 2023
  • Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
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  • 01 Apr 2000
  • News

Books

of capital and the demand for financing. The book's final chapter suggests areas for further study. "Much is not yet known about the venture capital industry," write Gompers and Lerner, who note that one open question is the extent to... View Details
Keywords: Amy E. Dean
  • 09 Aug 2004
  • Research & Ideas

A Diagnostic for Disruptive Innovation

offered benefits similar to the company's existing product but at a lower price. Second, the company planned to offer the innovation to its most demanding customers—customers who still were dissatisfied with the performance of the... View Details
Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring
  • 17 Apr 2007
  • First Look

First Look: April 17, 2007

other's beliefs about demand. Thus, in this paper's setting, improved communication can induce alignment even if no economic incentives are changed. While consistent with the predominant view in organizational behavior (OB), this is a fundamental departure from the... View Details
Keywords: Martha Lagace
  • 07 Jul 2022
  • Blog Post

Pathlight: Reimagining the Developer Onboarding Experience

retaining and hiring talent in the tech industry. Companies have reached a point where they must all become tech companies to keep up with the rise of the digital economy, and talent demands continue to outpace the supply of talent... View Details
  • 01 Sep 2006
  • News

One-on-One with Carter Roberts

we’ve made a difference, and that we created models and hope for the world,” explains Roberts. He recently talked about the WWF’s new mission. What’s the rationale behind your new conservation strategy? From a management point of view,... View Details
Keywords: Roger Thompson
  • 01 Sep 2024
  • News

Action Plan: Yes, Chef!

the first in a long series of “what ifs” that would shape Puck’s career. The next morning, Puck did indeed return. The furious cook demanded that he leave, but the owner intervened, sending the young man to work at a sister establishment.... View Details
Keywords: Christine Speer Lejeune
  • 27 Jul 2023
  • Blog Post

Buy Big, Sell Small

in July 2020. This time, Shruti’s entrepreneurial timing was spot-on. Kiranas have an open-air layout, with counter-based transactions. When the pandemic closed indoor stores, kiranas became the lifeline for everyday needs. Facing frenzied consumer View Details
  • 10 May 2016
  • First Look

May 10, 2016

Agricultural Advice: Technology Adoption, Diffusion and Sustainability By: Cole, Shawn A., and A. Nilesh Fernando Abstract—We examine the role of management in agricultural productivity by evaluating a mobile-phone based agricultural... View Details
Keywords: Carmen Nobel
  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

corporate profitability, Japan introduced the JPX-Nikkei400 in 2014. The index highlighted the country's “best-run” companies by annually selecting the 400 most profitable among Japan's large and liquid firms. We find that managers... View Details
Keywords: Dina Gerdeman
  • Profile

Justin Bardin

toughest academic program in the military. "One thing about being an officer on a sub," Justin continues, "is that there's no hiding in an office. You have to lead by example. HBS teaches that kind of management approach.... View Details
  • 01 Jun 2011
  • News

All in Good Time

image of a hard-driving entrepreneur who is on call around the clock doesn’t mesh well with the nonstop demands of family life. But that didn’t stop Allison O’Kelly (MBA ’99) from leaving a fast-track View Details
Keywords: Julia Hanna; staffing agencies; parenthood; Accounting, Tax, Bookkeeping, Payroll Services; Professional Services
  • 29 Jan 2008
  • First Look

First Look: January 29, 2008

which works well in uncomplicated business environments. However, today's managing directors must balance conflicting roles, more demanding clients, tougher competitors, and associates with higher... View Details
Keywords: Martha Lagace
  • 01 Dec 2014
  • News

Alumni and Faculty Books for December 2014

(Clerisy Press) The author’s message: the single unifying and fortifying element across all categories of business is people. By understanding their points of view, needs, and ideals, managers can learn to succeed along with them in a... View Details
  • January 2010 (Revised February 2011)
  • Case

The Random House Response to the Kindle

By: Bharat N. Anand and Peter Olson
In early 2010, e-readers, like Amazon's Kindle and Apple's impending iPad, threatened to disrupt the book publishing industry. The case provides an overview of the industry, describes the broader trends regarding e-readers, and asks: how should major publishers like... View Details
Keywords: Change Management; Trends; Disruptive Innovation; Technological Innovation; Consumer Behavior; Industry Structures; Corporate Strategy; Hardware; Publishing Industry
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  • 01 Jan 2002
  • News

Marjorie M.T. Yang (MBA '76)

demand and thus make Esquel's production planning as efficient as possible. Advances in engineering-from conserving natural resources such as energy and water to computerized color matching in the dyeing process-ensure considerable cost... View Details
  • 11 Jun 2020
  • In Practice

Are Digital Organizations Better at Overcoming COVID?

industry. That said, technology will be most powerfully utilized during the pandemic by those firms who apply it organization-wide to create more nimble, efficient organizations, more capable of managing the factors of production (e.g.,... View Details
Keywords: by Danielle Kost