Publications
Publications
Show Results For
- All HBS Web
(10,028)
- Faculty Publications (1,989)
- September 1985 (Revised October 1989)
- Case
CompuServe (A)
By: James L. Heskett
- April 1985 (Revised March 1986)
- Case
Seven-Up Division of Philip Morris
By: Michael E. Porter and Edward J. Hoff
In 1979, Philip Morris acquired the Seven-Up Co., the number three concentrate producer in the U.S. After four years of losses, Seven-Up had registered an operating profit in 1984. Industry analysts were debating the role that Seven-Up would play in Philip Morris's... View Details
- February 1985
- Article
Motivation and Creativity: Effects of Motivational Orientation on Creative Writers
By: T. M. Amabile
72 members of the college community who identified themselves as actively involved in creative writing participated in individual laboratory sessions, in which they were asked to write 2 brief poems, to investigate the hypothesis that intrinsic motivation is conducive... View Details
- October 1984
- Background Note
Developing and Communicating Strategy Goals
By: Joseph L. Badaracco Jr. and Richard R. Ellsworth
- August 1984 (Revised May 1992)
- Case
MCI Telecommunications Corp. (C): Data Communications Market Opportunity Assessment
By: John F. Cady and Frank V. Cespedes
- August 1984 (Revised March 1989)
- Background Note
Direct, Personal Leadership
By: Joseph L. Badaracco Jr. and Richard R. Ellsworth
Argues that to be effective leaders, general managers must focus on substance, not process, and aggressively combat the forces that can lead to the politicization of the organization. Examines the leader's direct role in setting and communicating goals, managing the... View Details
- 1 Apr 1984
- Conference Presentation
The Effect of Reward and Task Label on Children's Verbal Creativity
By: Beth A. Hennessey and Teresa M. Amabile
- 1 Aug 1983
- Conference Presentation
Effects of Motivational Orientation on Creative Writing
- July 1983
- Background Note
Brave New World: Note on the Data Communications Marketplace--1983
By: John F. Cady and Frank V. Cespedes
Keywords: Information Industry
- January 1983 (Revised June 1985)
- Case
Mary Kay Cosmetics, Inc.: Marketing Communications
By: John A. Quelch
Marketing executives at the company are considering the merits of a variety of communications programs designed to increase the effectiveness of the company's sales force of beauty consultants. View Details
- April 1982
- Supplement
General Electric: John F. Welch, Jr., Chairman of the Board, Video
By: Francis Aguilar and Richard G. Hamermesh
Welch discusses a variety of topics. View Details
- Article
A Test of the Equilibrium Hypothesis Based on Inventories: A Communication
By: Gilbert Ducos, Jerry R. Green and Jean-Jacques Laffont
- 1981
- Chapter
Explanation and Social Interaction: Some Dialogues on Dialogue
By: R. F. Kidd and T. M. Amabile
- September 1981 (Revised August 1987)
- Case
CIBA-GEIGY Agricultural Division
By: Benson P. Shapiro and Roy H. Schoeman
In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details
- August 1981
- Background Note
Overview of Data Communications Technology
Keywords: Information Technology
- 01 Aug 1981
- Conference Presentation
The Development and Transmission of New Workplace Structures: Organizational and Market Characteristics of Innovating Corporations
By: R. M. Kanter