Publications

Publications

Filter Results: (2,942) Arrow Down
Filter Results: (2,942) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 94 of 2,942 Results →
  • 31 Oct 2004
  • Research & Ideas

The New CEO’s Wrong Message

marketing campaign, especially since he had not yet fully communicated his new strategy for the company. He identified the areas in which he wanted to make strategic changes, emphasizing that all this was a... View Details
Keywords: by Michael E. Porter, Jay W. Lorsch & Nitin Nohria
  • 12 May 2016
  • News

Food Rescue Is on a Mission

Lawrence University professor at HBS, for the idea that an enterprise can create value that can serve a social cause as well as a business purpose. Porter’s strategy framework was but one memorable lesson that informed an empowering three... View Details
Keywords: Jill Radsken
  • January 2015 (Revised July 2019)
  • Case

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman
Email mking@hbs.edu for a courtesy copy.

The case describes a program that CVS Health recently implemented to improve medication adherence, an important problem from a societal, public policy, and firm... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
Related
  • June 2011 (Revised May 2012)
  • Case

Procter & Gamble: Marketing Capabilities

By: Rebecca M. Henderson and Ryan Johnson
P&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more recent experiments... View Details
Keywords: Advertising; Change Management; Globalized Markets and Industries; Innovation Strategy; Brands and Branding; Marketing Communications; Expansion; Consumer Products Industry
Related
  • May 2015 (Revised March 2016)
  • Supplement

Thomas Cook Group on the Brink (C): Transformation Year 2 Results

By: Benjamin C. Esty
Analyzes the results of the Thomas Cook turnaround plan after the second year under Harriet Green's leadership (November 2014). View Details
Keywords: Turnaround; Corporate Restructuring; Female Ceo; Transformation; Change Management; Communication Strategy; Cost Management; Financial Liquidity; Financial Management; Management Succession; Leading Change; Crisis Management; Value Creation; Leadership; Travel Industry; United Kingdom
Related
  • 01 Sep 2012
  • News

Ideas in Action

Issue Focus: Ideas & Impact Deepak Malhotra Thinking outside the maze Malhotra Photographs by Webb Chappell Negotiations expert Professor Deepak Malhotra is the author of the recent international bestseller I Moved Your Cheese: For Those Who Refuse to Live as Mice in... View Details
Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information
  • 01 Dec 2006
  • News

Forestalling Terror

RIVKIN: “In the private sector, this kind of change would happen over the course of a generation of management. But when it comes to national security, you can’t wait that long.” Associate Professor Jan Rivkin joined the HBS faculty in 1997 as a member of the View Details
Keywords: Garry Emmons; Waleed Iskandar; Colleges, Universities, and Professional Schools; Educational Services
  • 27 May 2014
  • News

Crowdsourcing the Capitalist's Dilemma

alumni had a desire to relive the classroom experience," says van Bever. "This was a chance to consider big questions with smart people in an engaged environment." That opportunity didn't end with publication. In the next phase of the project, the entire HBS alumni... View Details
Keywords: April White; Management of Companies and Enterprises; Management
  • 20 Sep 2016
  • First Look

September 20, 2016

to Jewish organizational life. Inspired by 30 years of pioneering work by retail giant Leslie Wexner’s philanthropic focus on Jewish leadership, More Than Managing brings together diverse and remarkable thinkers to address challenges facing View Details
Keywords: Sean Silverthorne
  • 01 Jun 2013
  • News

Can Business Smarts Save the Charter School Revolution?

Colorado-based Charter School Growth Fund (CSGF), comes in. Since 2005, the nonprofit Growth Fund has provided necessary capital to 34 charter management organizations (CMOs) that run networks of charters serving 125,000 students in 330 schools in underserved View Details
Keywords: David McKay Wilson; charter schools; Elementary and Secondary Schools; Educational Services
  • Career Coach

Hillary Mann

Professional Development resources to support students in achieving their unique career goals. As a career coach, Hillary partners with students to define their career vision and leverage job search strategies such as creatively... View Details
Keywords: Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising
  • 06 Jan 2011
  • News

An Independent Niche

Keywords: Motion Picture and Sound Recording Industries; Information
  • 01 Jun 2013
  • News

Collective Wisdom

according to Karim R. Lakhani, is that thanks to the Internet, crowdsourcing has moved into new and unexpected industries and organizations, establishing itself as a mainstream strategy for innovating and gaining a competitive edge.... View Details
Keywords: crowdsourcing; Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 03 Jul 2017
  • Blog Post

4 Ways HBS Alumni Utilize Baker Library

When we talk with prospective students about the MBA program we often emphasize that you’re connected to the HBS community for life. Certainly you’ll always be part of your section – but did you know alumni also have access to career... View Details
  • 26 Mar 2008
  • First Look

First Look: March 26, 2008

company from the brink of bankruptcy to one of the premier energy companies through selecting a focused strategy, aligning the organization to support it, and mobilizing all the employees to implementation. The case also discusses the View Details
Keywords: Martha Lagace
  • 01 Oct 2001
  • Research & Ideas

Connecting With Nonprofits

personal relationship across organizationCulture of each organization influenced by the otherPartner Relationship ManagersExplicit internal and external communication strategies and processes Collaboration... View Details
Keywords: by James Austin
  • 04 Jul 2005
  • Research & Ideas

Should You Outsource Your Marketing?

more common, because companies can no longer rely on mass marketing to reach prospective customers. Communication tasks have become much more complicated, and therefore more dependent on computer-aided analysis. Q: What marketing... View Details
Keywords: by Poping Lin
  • 08 Apr 2014
  • First Look

First Look: April 8

examples such as TripAdvisor, Wikipedia, and the New York Times, the authors offer strategies for competing in markets with network effects. New entrants should focus on customer groups that they are uniquely positioned to serve or appeal... View Details
Keywords: Sean Silverthorne
  • Web

Africa - Global Activities 2021

foreign investment, and community stability,” explains Raji, who was born in Nigeria. “My short-term response to the outbreak was to coordinate donations in cash and volunteer hours to organizations involved in the Ebola relief effort.... View Details
  • 29 May 2001
  • Research & Ideas

Good News, Not Blues, For the Inner City

seen the inner city as a separate part of the economic landscape. Almost always, he said, entrepreneurs would rather borrow money from a leading local bank than from a community development bank. "The challenge [is] to connect the... View Details
Keywords: by Martha Lagace