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  • October 2012
  • Case

Sirtris Pharmaceuticals: Living Healthier, Longer (Abridged)

By: Toby Stuart and James Weber
Describes a set of key strategic decisions facing the scientific founder and CEO of a promising, early stage bio-pharmaceuticals company. Should the company establish a proposed alliance with a pharmaceutical firm? Should it create a nutraceuticals business in parallel... View Details
Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Risk Management; Brands and Branding; Pharmaceutical Industry
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  • August 2011
  • Supplement

John Fahey, President and CEO of National Geographic Society, In-Class Comments, 2/11/11

By: David Garvin
In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details
Keywords: Transformation; Leadership Style; Business or Company Management; Brands and Branding; Sales; Environmental Sustainability; Business Strategy; Web Sites; Publishing Industry; Washington (state, US)
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  • 29 Jan 2014
  • Research & Ideas

Super Bowl Ads for Multitaskers

a particular task-for example, announcing a semiannual sale starting the following day. The other two types of ads focus on image, building up the perception of the brand rather than exhorting a consumer to purchase. Imagery-focused ads... View Details
Keywords: by Michael Blanding; Advertising; Sports
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just as management is poised to implement a new strategy that involves a heavy... View Details
Keywords: Sean Silverthorne
  • 26 Feb 2013
  • First Look

First Look: Feb. 26

513-027 In late 2012, Kori Tuggle, director of marketing and business development at Ocean Mist Farms, a California produce company, examines her social media-based marketing program and her attempts to create a brand for a bulk... View Details
Keywords: Sean Silverthorne
  • 25 Mar 2014
  • First Look

First Look: March 25

describes the efforts of Beiersdorf, a worldwide leader in the cosmetics and skin care industries, to generate and commercialize new R&D through open innovation using external crowds and "netnographic" analysis. Beiersdorf, best known for its consumer... View Details
Keywords: Sean Silverthorne
  • 12 Dec 2016
  • HBS Case

Business Lessons from Dwayne 'The Rock' Johnson

digital channel,” said Elberse. “It will be interesting to analyze how that move fits into the broader picture of how his brand and company are evolving.” Elberse is impressed with the business acumen and ambition demonstrated by the pair... View Details
Keywords: Re: Anita Elberse; Motion Pictures & Video; Entertainment & Recreation
  • 19 Mar 2008
  • Research & Ideas

Finding Success in the Middle of the Market

had been undercut by Ameritrade and E*trade. Research identified a large middle market of investors, bruised by the end of the dot-com bubble, in need of more advice and brand assurance than Vanguard and Fidelity provided but without... View Details
Keywords: by John Quelch; Auto; Retail
  • 25 Feb 2002
  • Research & Ideas

MNCs in Asia: Investing in the Future

use their particular brand of shampoo after decades of investment in product development and marketing. The dot-com bubble brought practices, ambitions, and goals to China that are here to stay— Nicholas Howson, Paul, Weiss, Rifkind,... View Details
Keywords: by Julia Hanna
  • 11 Dec 2018
  • First Look

New Research and Ideas, December 11, 2018

partners to build her fashion business and legendary luxury brand based on understated elegance. Chanel’s famous “little black dress” was accompanied by many other innovations including the use of jersey as material for daytime clothing... View Details
Keywords: Dina Gerdeman
  • 01 Nov 2012
  • Research & Ideas

Book Excerpt: Judgment Calls

had always been the Tweezerman destiny, while others saw very clearly the risks and headaches that would come with trying to sell their distinctively branded professional products to the likes of CVS or Walgreens. Earlier in his career,... View Details
Keywords: by Thomas H. Davenport & Brook Manville; Consumer Products
  • 19 Nov 2012
  • Research & Ideas

LEED-ing by Example

specializes in real-estate issues, having spent several years as CEO of a construction company. "These characteristics—good credit, interest in employee health, ability to do a sophisticated analysis of total occupancy cost, awareness of View Details
Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities
  • 29 May 2020
  • Op-Ed

How Leaders Are Fighting Food Insecurity on Three Continents

climate change and other crises,” Ndidi Nwuneli says. “There is an urgent need to transform and strengthen our food ecosystems.” AACE Food Processing & Distribution Ltd., cofounded by the Nwunelis in 2009, processes, packages, and distributes View Details
Keywords: by Howard Stevenson and Shirley Spence; Agriculture & Agribusiness
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

four different segments—food services, industry, retail, and beverages—and exported 17% of its production, mostly to the United States, Europe, and Japan. El Rey needed to grow, but Redmond wondered how to achieve growth and how to market the "El Rey" View Details
Keywords: Martha Lagace
  • August 2011
  • Supplement

An Interview with John Fahey, President and CEO of National Geographic Society

By: David Garvin
In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details
Keywords: Transformation; Leadership Style; Business or Company Management; Brands and Branding; Problems and Challenges; Sales; Natural Environment; Business Strategy; Web Sites
Related
  • December 2010
  • Article

Why You Aren't Buying Venezuelan Chocolate

By: Rohit Deshpandé
The article discusses the "provenance paradox," wherein consumers are unwilling to buy high-quality products from regions not commonly associated with excellence in certain product categories. Venezuelan chocolate maker Chocolates El Rey does little international... View Details
Keywords: Geographic Location; Global Strategy; Globalized Markets and Industries; Brands and Branding; Marketing Strategy; Product Marketing; Emerging Markets; Food and Beverage Industry; Venezuela
Related
  • 10 Nov 2014
  • HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

or mission you have—and both creators found different answers to that. Acurio was maybe more pragmatic and found a way [that would] allow him through these separate brands to do his high-end restaurant but also appeal to different dining... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 25 Sep 2006
  • Research & Ideas

How Software Platforms Revolutionize Business

solutions for myriad tasks that previously were performed in traditional, non-tech ways. In this way, they have improved the productivity of many traditional industries (just look at all the industries that use PCs today) and created View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • November 2019
  • Supplement

Kids & Company: Entering the U.S.

By: Boris Groysberg, Sarah Mehta and Matthew Preble
This video supplement pairs with “Kids & Company: Entering the U.S.” (case no. 418011). It contains eight individual clips that range in length from 5 to 12 minutes. Instructors can use the videos, either in whole or in part, as an additional teaching... View Details
Keywords: Early Childhood Education; Strategy; Growth and Development Strategy; Growth Management; Business Strategy; Competitive Strategy; Competitive Advantage; Expansion; Leadership; Marketing; Product Marketing; Brands and Branding; Service Delivery; Service Operations; Product Design; Product Development; Cross-Cultural and Cross-Border Issues; Selection and Staffing; Customer Focus and Relationships; Entrepreneurship; Service Industry; Canada; United States
Related
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

https://cb.hbsp.harvard.edu/cbmp/product/518046 Harvard Business School Case 518-061 Kellogg Company/eighteen94 capital With 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world’s largest producer of branded... View Details
Keywords: Sean Silverthorne

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