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  • August 2009 (Revised January 2012)
  • Case

Pandora: Royalties Kill the Web Radio Star? (A)

By: Robert C. Pozen and Alex Curtis Rosenfeld
Joe Kennedy, president and CEO of Pandora, one of the largest and most popular web (Internet) radio broadcasters, had just received bad news. The Copyright Royalty Board (CRB) had announced its decision to increase the royalties required to be paid by the web radio... View Details
Keywords: Profit; Governing Rules, Regulations, and Reforms; Copyright; Laws and Statutes; Rights; Internet and the Web; Media and Broadcasting Industry
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  • April 2000 (Revised June 2001)
  • Case

DoubleClick Buys Abacus (A)

By: John A. Deighton
By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the... View Details
Keywords: Information; Rights; Internet and the Web; Ethics; Competitive Advantage; Social Issues; Customer Focus and Relationships; Digital Marketing; Advertising Industry
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  • 02 Oct 2000
  • Research & Ideas

The Dubious Logic of Global Megamergers

deal that brings some rationality to the valuation of Internet stocks. These are just some generic strategies, of course. Your viability as a nonconsolidator will depend directly on the analysis and imagination you bring to the table as... View Details
Keywords: by Pankaj Ghemawat & Fariborz Ghadar
  • Web

Lessons from the 2025 Race, Gender & Equity at Work Symposium - Blog: RGE Report

economy has frequently relied on hope to exploit free or low-cost labor. Speaker Farnaz Ghaedipour’s study of digital content creators explores hope as a form of currency. She found that algorithmic unpredictability and the social ecosystem of View Details
  • 01 Mar 2022
  • What Do You Think?

Is It Time for More Reverse Mentoring?

widening the generational gap in using cryptocurrency, buying and storing art and wine with nonfungible tokens, trading new kinds of securities on new internet investment sites offering new features, and thinking up new applications for... View Details
Keywords: by James Heskett
  • 27 Nov 2017
  • Research & Ideas

Beware the Lasting Impression of a 'Temporary' Selfie

social channels before hiring candidates. “These temporary-sharing technologies are supposed to solve this problem of the internet never forgetting,” says Leslie K. John, the Marvin Bower Associate Professor at Harvard Business School,... View Details
Keywords: by Rachel Layne
  • 12 Nov 2008
  • Research & Ideas

The Marketing of a President

before they gained traction. Negative advertising by his opponents was countered quickly, not only in ads but on the Internet as well. Seventh, he fought the ground war as brilliantly as the air war. Building on Howard Dean's 50 state... View Details
Keywords: by John Quelch
  • 11 Oct 2006
  • Research & Ideas

U.S. Tops Business Competitiveness Index 2006

higher levels in the future," according to the report. Among the dozens of variables analyzed are production process sophistication, per capita Internet and cell phone use, intensity of local competition, financial market... View Details
Keywords: by Sean Silverthorne
  • Profile

Jeff Bussgang

Even a quick glance at Jeff Bussgang’s resume reveals a deep commitment to entrepreneurial innovation. After playing a leading role at Open Market, an Internet commerce software firm that grew to $100 million in revenues and a successful... View Details
  • 01 Oct 1999
  • News

The Class of 1974: Timed for a Change

world-class performance in racehorses? Section F is not unique in its achievements. Who on the B-School Blades could have predicted that when Barry Allardice stopped living out of his car he would become an investment banker? How about Larry Kramer's View Details
Keywords: Charles B. ("Chuck") Mercer
  • March 2020 (Revised May 2020)
  • Case

Redefining Mogul

By: Ethan C. Rouen
Tiffany Pham taught herself to code and created a technology platform, Mogul, with the goal of providing girls and women around the world with information and opportunities. After several years Mogul had reached more than 146 million women around the world and had... View Details
Keywords: Women; Inclusion; Technology; Branding; Social Impact; Entrepreneurship; Internet and the Web; Information; Knowledge Dissemination; Gender; Diversity; Brands and Branding; Expansion; Strategy; Media; Personal Development and Career; Technology Industry; Media and Broadcasting Industry; United States
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  • 01 Jun 2003
  • News

Up Against The Firewall

targets than others for computer criminals. But any business that uses the Internet is susceptible to indiscriminate attacks by worms and viruses, making the firm potentially liable should those attacking worms and viruses move on to... View Details
Keywords: Garry Emmons; Robert Austin; Corporate Services; Computer Systems Design and Related Services; Professional Services
  • February 2008 (Revised March 2008)
  • Teaching Note

LinkedIn (TN) (A) and (B)

By: Mikolaj Jan Piskorski
In the summer of 2005, LinkedIn, a two-year-old start-up, was choosing between two options to monetize its 5 million business people network. Members could contact each other through trusted intermediaries on the network to offer or seek jobs, consulting engagements,... View Details
Keywords: Business Startups; Social and Collaborative Networks; Internet and the Web; Financing and Loans; Revenue; Design; Service Operations
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  • 2009
  • Working Paper

Why Do Intermediaries Divert Search? - Companion Paper

By: Andrei Hagiu and Bruno Jullien
This companion paper contains several extensions of the model presented in our main paper - Hagiu and Jullien (2009). View Details
Keywords: Market Intermediation; Search; Two Sided Markets; Platform Design; Demand and Consumers; Motivation and Incentives; Internet and the Web; Digital Platforms; Distribution Channels; Business Strategy; Retail Industry
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  • February 2000 (Revised December 2000)
  • Case

Staples.com

By: Thomas R. Eisenmann, Joanna M. Jacobson and Gillian Morris
Staples.com, the online unit of the U.S. office supplies retailing chain Staples, faces a range of strategic and organizational issues as it accelerates its growth. Should it pursue only existing Staples customers or consumers who do not shop in Staples stores? How... View Details
Keywords: Supply Chain; Business Units; Business Model; Growth and Development; Internet and the Web; Entrepreneurship; Business Strategy; Service Industry; United States
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  • November 1995
  • Case

InterZine Productions, Inc.

By: William A. Sahlman and Jason Green
Brian Henley founded InterZine Productions to develop interactive multimedia content for America Online (AOL) and the Internet. With funding and support from AOL's Greenhouse program, Henley has launched Golf, a unique interactive golf service. While he has operated on... View Details
Keywords: Business Ventures; Entrepreneurship; Growth and Development Strategy; Capital; Financing and Loans; Internet and the Web; Management Teams; Innovation and Invention; Media and Broadcasting Industry
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  • 02 Apr 2015
  • Research & Ideas

Digital Initiative Summit: Big Messages, Small Screens, Many Choices

In the land of the digitally connected, the mobile device is king. The majority of digital media consumption happens on mobile devices, with smartphone and tablet activity making up 60 percent of digital screen time in the United States, according to a recent report... View Details
Keywords: by Carmen Nobel; Advertising
  • 20 Mar 2005
  • Research & Ideas

Lessons of Successful Entrepreneurs

CEO of Silk Road Technologies. For the true entrepreneur, he continued, reality is the superior teacher; and school is an excuse to delay failure. Although their topic was "Post Boom Internet Opportunities," panelists spent most... View Details
Keywords: by Sean Silverthorne
  • 10 Mar 2022
  • Blog Post

How I Spent My HBS 2+2 Deferral: Vika Wasyliw

Engineer on the Radio Frequency team. Starry is a start-up internet service provider headquartered in downtown Boston that uses fixed wireless broadband technology. When I worked there, Starry was in a phase of massive growth following... View Details
  • 18 Oct 2017
  • Blog Post

4 Advantages of the MS/MBA: Engineering Sciences Program

two nuclear physicists for grandparents, I grew up in a strongly STEM household.  My family fostered in me a desire to understand how things worked and I latched on to the then-nascent Internet and computer revolution. When it came time... View Details